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Do you feel Sony is falling behind on the low to mid range FF market?

  
 
Steve Spencer
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p.9 #1 · Do you feel Sony is falling behind on the low to mid range FF market?


shadow9d9 wrote:
You consider the Nikon F 4.5 and F 6.3 to be high end?



I consider the Nikon 400 f/4.5S and the 600 f/6.3S PF, to be excellent quality but mid-level in price. Sony has offered very little--arguably no--mid-level FF gear targeted at action oriented shooting.



Jul 23, 2025 at 09:41 AM
Erictator
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p.9 #2 · Do you feel Sony is falling behind on the low to mid range FF market?


RoamingScott wrote:
I don't disagree with either of you, though the A7R5 being "midrange" is debatable. It's for sure a niche product and can command a little more than a more "jack of all trades" camera, which...again, other's would say it's the ULTIMATE one of those.

What's not debatable is the fact that Sony doesn't have a price-competitive offering at any level any longer. Sony isn't stupid, but they certainly are not your friend.


I think Sony has gone the Emerson Winchester the 3rd route... "I do one thing at a time, I do it very well, and move on..." A snobby, non-friendly attitude for sure Scott, but also a beneficial attitude if they can live up to the snobbery and you want top notch stuff.

After taking over Minolta / A mount, then ditching that, Sony took on a monumental task (and ticked off a lot of people in the process), of mirrorless, then populating FE and E mount which they STILL have gaps (where is the long native macro Sony? A 180mm or 200mm please! Even Sigma hasn't stepped up with this yet. 500mm prime? Sigma made one but no TC, no 30fps, and I'm beginning to think Sony wont bother now that they made the 400-800mmm etc etc) Sony is on version 2 of staple lenses before they have finished filling gaps, if they ever intend to fill them even.

But as far as a body line up goes... I am thinking in todays world, it cost's almost as much to make a low spec A7 body as is does a high spec one, and the low spec body will just get hammered in reviews anyway by everyone that wants it to be "more" or something it was never intended to be, or they'll complain about the price being so close to a higher end model that its not worth it. So why subject themselves to that negativity? Soccer moms and hobbyists are using $1400 cell phones and maybe some high end compacts, maybe... MILC APSC and more so FF has become next level, and so has the price unfortunately.

The other thing is, Sony keeps previous models available (or new inventory levels just happen to remain) much longer than I would have thought necessary... the A7III is still available in 2025 even though launched in 2018...and I am sure Sony is not totally blind to the used market. At what point does oversaturation make for bad profit margins and hurt business? Some bean counters have probably done some math and decided this is their best way forward is my best guess.

Eric





Jul 23, 2025 at 10:00 AM
chez
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p.9 #3 · Do you feel Sony is falling behind on the low to mid range FF market?


shadow9d9 wrote:
That isn't proof in any way of your claim. Enthusiasts buy multiple(i have 3). Market share is just total cameras. It is not a measure of newcomers buying their first ff camera, which is what you responded to.



Look at the list of top selling mirrorless cameras on Amazon or the top selling mirrorless cameras in Japan accumulated by MAP. Sony and Canon dominate the top 10 and the majority are entry level cameras based on the apsc sensor.

You talk a lot, have anything to back up your talk?



Jul 23, 2025 at 10:24 AM
RoamingScott
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p.9 #4 · Do you feel Sony is falling behind on the low to mid range FF market?


Who's gonna tell him that Sony didn't appear in MAP's top May sales until the 8th position and it was their only model in the top 10

Note that this isn't an endorsement for cherry-picking data from a single retailer in a single country to prove a point.



Jul 23, 2025 at 10:58 AM
gdanmitchell
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p.9 #5 · Do you feel Sony is falling behind on the low to mid range FF market?


Who is going to tell him that MAP monthly sales rankings are a reflection of a very limited cross section of sales, and they always favor whatever company recently released new products… which virtually always garner big initial sales.

Interesting, but looking at one MAP report tells us virtually nothing of long term value.



Jul 23, 2025 at 11:05 AM
DWOfPaul
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p.9 #6 · Do you feel Sony is falling behind on the low to mid range FF market?


chez wrote:
Huge majority of people don’t need anything more than an a6700 camera and a zoom lens. What benefit do most people see by moving into full frame? I’d venture to say most people get tugged into full frame by the need for the latest greatest tech…not because their existing camera limits their needs.

As far as new tech, why do we need it? Photography is a form of art and technology and art do not mix very well. With today’s array of cameras and lenses…what is really keeping one from making great photos? This whole technology race is really a race
...Show more

My opinion is that photography is at the crossroads of art and technology. The images we make are art. You can have the best gear and make terrible images and have basic gear and make great, compelling images. But the technology limits the type of images we are able to create in the first place. For example, I don't think any of us can deny how advances in AF have allowed us to capture things just not possible with MF lenses.

I would even say the fact an a67000 can make such great images in such a compact form factor is a result of technology.

Personally, I started with APSC camera and lenses and migrated to FF. I saved up for a D90 kit with 18-55 f5.6 and 55-200 f5.6 in college, making slightly above minimum wage at the time. I quickly learned that lenses dictate the type of photos you can make and saved up for a few more APSC lenses. At the time, it was great to take advantage of the cost and size savings of APSC lenses.

By the time I graduated college, though, I realized for the type of images I wanted to eventually make, I was going to need faster lenses like f2.8 zooms and f1.4 primes, which were only available in FF. I ended up saving up for a few FF lenses, and joined the FF world with the D800 and haven't bought an APSC lens since.

Sure, not all images require f2.8 zooms, but there is no denying you can get images at f2.8 that you just can't get with f5.6, and that's why I see APSC being limited by lens options. In the last few years, companies like Sigma and Tamron have helped close the APSC gap a bit in the Sony E world, but as of right now, B&H lists 178 AF lenses for FF and 80 AF lenses for APSC. Check Sony lenses directly and FF has 52 FF AF lenses and 18 APSC AF lenses. So there are about 2.5x more AF lenses available for FF.

Just to be clear, I do believe APSC and m43 have a place in photography. I just feel there is a reason most serious photographers end up settling on FF for their primary kit.



Jul 23, 2025 at 12:25 PM
chez
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p.9 #7 · Do you feel Sony is falling behind on the low to mid range FF market?


DWOfPaul wrote:
Just to be clear, I do believe APSC and m43 have a place in photography. I just feel there is a reason most serious photographers end up settling on FF for their primary kit.


That’s fair, but for every photographer that becomes serious…there are hundreds that just want to capture a moment. It’s these photographers that apsc works well for. There is a reason why top selling mirrorless cameras are mostly apsc.



Jul 23, 2025 at 12:47 PM
Nifty Fifty
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p.9 #8 · Do you feel Sony is falling behind on the low to mid range FF market?


I shot 6x6cm analogue cameras for over 20 years before I was forced to switch to digital "35mm". So, FF was definitely a downgrade. I had borrowed a Nikon D90 a few years earlier and decided I'd rather give up photography than take pictures with a toy with such a small, dark peephole. So everyone has his own socialization and his own perspective.


Jul 23, 2025 at 12:53 PM
DWOfPaul
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p.9 #9 · Do you feel Sony is falling behind on the low to mid range FF market?


chez wrote:
That’s fair, but for every photographer that becomes serious…there are hundreds that just want to capture a moment. It’s these photographers that apsc works well for. There is a reason why top selling mirrorless cameras are mostly apsc.


That's very true. At the same time, I doubt those people are digging deep into specs, checking out camera gear sites, or comparing multiple brands. Most likely, they're going to buy a camera based on a recommendation of someone they know or whatever they can get for the lowest price.

Would be interesting to know what percentage of Sony's market share are consumers vs simi serous vs serious photographers / videographers. I feel like 75% of the people who have talked to me in the past few years about wanting to get into photography were on the semi serous to serious side. But I only have a small sample size to go off of. For example, telling me they want to get into astro photography, or wildlife photography. I even had one person tell me they want to make 4ft prints from their travels.



Jul 23, 2025 at 02:38 PM
ronno
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p.9 #10 · Do you feel Sony is falling behind on the low to mid range FF market?


Nifty Fifty wrote:
I shot 6x6cm analogue cameras for over 20 years before I was forced to switch to digital "35mm". So, FF was definitely a downgrade. I had borrowed a Nikon D90 a few years earlier and decided I'd rather give up photography than take pictures with a toy with such a small, dark peephole. So everyone has his own socialization and his own perspective.


Yeah - I thought going from Hasselblad film cameras to digital was going to be a step down until I started really looking at the files. The DSLR files were way better because of the grain in the film, no matter how good the scanner was.
Canon 5d files were making better prints (more detail, better tones etc.) than the scans.




Edited on Jul 23, 2025 at 04:39 PM · View previous versions



Jul 23, 2025 at 03:35 PM
 


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Nifty Fifty
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p.9 #11 · Do you feel Sony is falling behind on the low to mid range FF market?


ronno wrote:
Yeah - I thought going from Hasselblad film cameras to digital was going to be a step down until I started really looking at the files. The DSLR files were way better because of the grain in the film, no matter how good the scanner was.
Canon 5d files were making better prints than the scans.


I've never scanned; for me, analog means analog, not hybrid. Fine grain was never an issue for me in medium format black and white, which is why I generally used neither 100-speed film nor 400-speed Delta 100s nor T-Maxes, but almost exclusively Tri-X. Then I printed using split-grade on Forte Polywarmtone FB, Fomatone FB, or Ilford MG Warmtone FB—a dream. Personally, I couldn't care less about 100 or even 200 digital megapixels.



Jul 23, 2025 at 04:26 PM
ronno
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p.9 #12 · Do you feel Sony is falling behind on the low to mid range FF market?


Nifty Fifty wrote:
I've never scanned; for me, analog means analog, not hybrid. Fine grain was never an issue for me in medium format black and white, which is why I generally used neither 100-speed film nor 400-speed Delta 100s nor T-Maxes, but almost exclusively Tri-X. Then I printed using split-grade on Forte Polywarmtone FB, Fomatone FB, or Ilford MG Warmtone FB—a dream. Personally, I couldn't care less about 100 or even 200 digital megapixels.


What we cared about was print quality, and there, digital capture ruled (rules) the day IMO.
It was hands down better.
At some point, people from Nike advertising came to us to help them make prints as good as mine were coming out.
(This is in NYC, where the American ad industry is based.)



Jul 23, 2025 at 04:36 PM
gdanmitchell
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p.9 #13 · Do you feel Sony is falling behind on the low to mid range FF market?


Nifty Fifty wrote:
I shot 6x6cm analogue cameras for over 20 years before I was forced to switch to digital "35mm". So, FF was definitely a downgrade. I had borrowed a Nikon D90 a few years earlier and decided I'd rather give up photography than take pictures with a toy with such a small, dark peephole. So everyone has his own socialization and his own perspective.


Your perspective is… your perspective, of course.

However, I know a whole bunch of folks (mainly landscape photographers, some of whom are pretty well known in that world) who shot LF film for quite a while and chose to move to either digital MF or miniMF or to digital FF systems because their results seem better to them.

There’s no question that film was (and still can be) a wonderful, expressive photographic medium. Among those friends I mentioned, I know one who (at least the last time I checked) was still using MF and LF film exclusively and producing black and white prints — beautiful, expensive, and popular work.

Subjective impressions aside, while it used to be pretty easy to argue that film was better than digital for almost all uses (in the very early 2000s), that time has passed for most in the photography world, and today we can produce work that is technically as good or better than what was possibly in the film era.

One encounter I had some years back made me think about why some people prefer to stick to film. The reason I saw after that encounter doesn’t explain everyone, but it certainly does explain some photoraphers. I ran into a long time photographer in the field maybe 10-15 years ango and we got to talking. He had tried digital but switched back to film. He said all the usual stuff about comparing the two media, but eventually he acknowledged that he just could never develop the same facility with digital post that he had learned over the years with film. It just felt foreign to him and even when he tried to learn digital he simply found it frustrating, and by comparison to his extensive, long-developed skills working with optical/chemical media processes he could never get tot the same level of comfort with digital technologies.

So he stuck to film. And I agreed with him that this was perhaps the best plan in his case.




Jul 23, 2025 at 05:08 PM
A74me
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p.9 #14 · Do you feel Sony is falling behind on the low to mid range FF market?


gdanmitchell wrote:
Your perspective is… your perspective, of course.

However, I know a whole bunch of folks (mainly landscape photographers, some of whom are pretty well known in that world) who shot LF film for quite a while and chose to move to either digital MF or miniMF or to digital FF systems because their results seem better to them.

There’s no question that film was (and still can be) a wonderful, expressive photographic medium. Among those friends I mentioned, I know one who (at least the last time I checked) was still using MF and LF film exclusively and producing black and
...Show more

agree, i was at photography club the other night and we had a guest speaker raving on how much better film (67) was compared to digital, he had plenty of large prints with him to show and from a distance they looked good. until i picked them up and looked closer ,they didnt compare to digital in any metric, this guy was a serious developer of B&W until i said straight out that his prints didnt compete to my pro level prints i print at home. im not kidding i just dont know how they come to there conclusions, in his mind different was supose to mean better i told him to practice more on subject matter than trying to be different, a crap image is a crap image, just because you use film doesnt make it better. just to make sure i wasnt mistaken i came home and printed off some excelent B&W prints to make sure i wasnt fooling myself.



Jul 23, 2025 at 05:43 PM
chez
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p.9 #15 · Do you feel Sony is falling behind on the low to mid range FF market?


A74me wrote:
agree, i was at photography club the other night and we had a guest speaker raving on how much better film (67) was compared to digital, he had plenty of large prints with him to show and from a distance they looked good. until i picked them up and looked closer ,they didnt compare to digital in any metric, this guy was a serious developer of B&W until i said straight out that his prints didnt compete to my pro level prints i print at home. im not kidding i just dont know how they come to there conclusions, in
...Show more

Your view of great might be his view of hohum. Everyone puts themselves high on that pedestal. The thing with art is that there is no right answer…just a bunch of opinions.



Jul 23, 2025 at 06:48 PM
JadedWriter
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p.9 #16 · Do you feel Sony is falling behind on the low to mid range FF market?


They are better than whatever it is that Sony has in that category...which is nothing because Sony doesn't make equivalent lenses. They're high tier optics. Canon doesn't even compete with them.
shadow9d9 wrote:
You consider the Nikon F 4.5 and F 6.3 to be high end?






Jul 23, 2025 at 07:16 PM
A74me
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p.9 #17 · Do you feel Sony is falling behind on the low to mid range FF market?


chez wrote:
Your view of great might be his view of hohum. Everyone puts themselves high on that pedestal. The thing with art is that there is no right answer…just a bunch of opinions.


absolutely, if i was going down the path he is i wouldnt hesitate buying the waist level hasselblad 100meg with a nice prime to experience that past history experience. he commented that his images were better because they were not perfect. i would just buy a 50 yold prime if i wanted that same effect. film is just a recording medium same as a sensor is.



Jul 23, 2025 at 11:49 PM
shadow9d9
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p.9 #18 · Do you feel Sony is falling behind on the low to mid range FF market?


Are they? Stuck at one focal length, pf drawbacks, and not fast. I don't see how they are better than the sony 100-400, 200-600, or 400-800. I see them as more expensive and more limited, at barely a difference in speed.


JadedWriter wrote:
They are better than whatever it is that Sony has in that category...which is nothing because Sony doesn't make equivalent lenses. They're high tier optics. Canon doesn't even compete with them.






Jul 24, 2025 at 08:01 AM
Steve Spencer
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p.9 #19 · Do you feel Sony is falling behind on the low to mid range FF market?


shadow9d9 wrote:
Are they? Stuck at one focal length, pf drawbacks, and not fast. I don't see how they are better than the sony 100-400, 200-600, or 400-800. I see them as more expensive and more limited, at barely a difference in speed.




Let's examine that claim. Nikon has a 400 f/4.5S (this is not a PF lens) but weighs just 1160g. It of course has no PF drawbacks and as far as I can tell is a sharp fast focussing lens. It costs $3,500 at B & H new.

If you want to compare it to a Sony lens then you could compare it to the 100-400 f/4.5-5.6 GM. That lens weighs 1395g and is a sharp fast focussing lens. At 400mm it is 2/3rds of a stop (i.e., let's in 66% less light) than the Nikon lens. It costs $3,143.

So the Nikon lens is 10% more expensive, but both lighter and faster. There is the typical zoom vs. prime tradeoff, so if you want a zoom the Nikon won't do and if you want a prime the Sony won't do. Of course if you have the Nikon system and you want a zoom, you can just buy the Nikon 100-400 f/4.5-5.6, which is very similar to the Sony in everything save price where it is substantially cheaper at $2,450. It is hard to see how Nikon is behind in this comparison.

Perhaps you want to compare the Nikon 400 f/4.5S to the Sony 300 f/2.8 GM with the 1.4X TC, which I think is a relevant comparison.

The Sony 300 f/2.8 GM with the 1.4X TC weighs 1637g so close to 50% heavier. It is just a third of a stop faster, but is certainly a sharp fast focussing lens. This combo costs $7,050 at B & H new. So over twice the price of the Nikon lens.

To me the Nikon lens is a midlevel price, whereas the Sony 300 f/2.8 GM plus TC is a high level price. We can compare them and get a small advantage for the Sony but at a huge increase in price.

Ok, let's look at 600mm. Nikon has the 600 f/6.3S PF. It weighs just 1,470g. If you are bothered by PF bokeh the lens is of course not for you, but personally I am not bothered by the images from this lens. It costs $5,200. It is a sharp fast focussing lens.

Of course we looked at the Sony lens with a TC so we can also look at Nikon lenses with a TC. The Nikon 400 f/4.5S with a 1.4X TC gets us in the vicinity of 600mm. The Nikon TC adds 220g and $590 to the Nikon 400 f/4.5S giving it a weight of 1,380g and a cost of $4,100. This is a second great option for Nikon at near 600mm.

Let's compare that to the Sony option for a zoom. Sony has a very nice 200-600 f/5.6-6.3 G (full disclosure this is the lens that I personally own at this point). It weighs 2,115g and costs $2,100 new at B & H. It is sharp and focusses fast, but is a lot heavier than the Nikon prime options. It is substantially cheaper, however. In my view in this comparison what we are seeing is a lower level lens vs. a mid level lens and of course a zoom vs. a prime. If you want a zoom with Nikon you can of course get the similar 180-600 f/5.6-6.3 Nikon lens. It has almost the same price, is a little lighter but as a non-S lens is missing some of the features of the top Nikon lenses.

We can again compare the Nikon primes to the Sony 300 f/2.8 GM now with a 2X TC. One of the wonders of this lens is that it works well with the 2X TC and still focuses fast. The weight is just a bit more at 1,677g than either Nikon option and the price is $7,100, so at least $2,000 more but you do get a third of a stop faster aperture for that money and price. I think Sony is closer if you want 600mm but it is still a really pricey option and in my view still goes beyond midlevel. Still I think if the Sony at 600mm and f/5.6 is exactly what you want it is a really good option and much closer in value than at 400mm.

Now let's look at 800mm. Nikon has the 800 f/6.3 PF. It weighs 2,385g and costs $7,000 new at B & H. I don't think this is really a midlevel lens anymore, but if you consider it that. It is a very unique offering at this weight, focal length, and aperture.

The only way to get close to this from Sony in a prime is the 600 f/4 GM plus the 1.4X TC. This increases the weight to 3250g and the pushes the price past $14,000 and you still are only a third of a stop faster in aperture. This comparison sort of make the Nikon 800 PF look midlevel in price and low in weight, but again I don't think it real is either.

Sony can get to 800mm with the new 400-800 f/6.3-8.0G zoom lens. It is only a little heavier than the Nikon prime at 2,470g, and it is substantially cheaper at $3,300. I see it a less than midlevel option, however, as that f/8 aperture I think is quite limiting. I do think if you want a zoom and you want 800mm that this lens is an interesting option for Sony shooter, but it isn't that much different from the 200-600 with a 1.4X TC (that combo is only a third of a stop slower) or on Nikon 180-600 with a 1.4X TC. Personally, I find the aperture to be just too slow with the 200-600 and the TC and I am pretty sure I would feel the same way about the 400-800, but others might feel differently.

If fact, here at 800mm it is really clear, to me anyway, that Sony has a lower level option and a very high level option, but nothing in between. Sure you might be happy with Sony's options, but personally if I wanted to shoot at 800mm, which I don't want to hardly ever (and that is why I have the 200-600), then I would want something faster than the 400-800 and want something smaller and a lot cheaper than the 600 f/4 GM with a 1.4X TC. Nikon has that sort of midlevel option (and the low and high option) that Sony does not.



Jul 24, 2025 at 09:01 AM
bwcolor
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p.9 #20 · Do you feel Sony is falling behind on the low to mid range FF market?


Worldwide Sales of Japanese Camera/Lenses by Year

Just a sampling of Japanese manufacturers worldwide sales:
Interchangeable Cameras: 2012/21Million 2024/6.4Million.
Non-Interchangeable Cameras: 2012/7.9Million 2024/1.8Million
Lenses: 2012: 31million 2024/9.6Million
Of course there is an inverse relationship to smartphones sales

So, all of these companies have marketing strategies to profit in a severely restricted market. I doubt that they have the luxury of competing in every niche photographic market. Also, these companies saw this contraction and have diversified, so the market that we value may no longer hold the same profits as in years past and these companies are focused on other markets. So, innovation has slowed and each company has tried to carve out a segment of the market that it thought profitable. So we get the Sony RX1Riii and we say thanks..or thanks for nothing..



Jul 24, 2025 at 09:42 AM
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