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Archive 2025 · Sony and Canon losing market share in Japan, Nikon gaining

  
 
patotts
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p.1 #1 · Sony and Canon losing market share in Japan, Nikon gaining


Even if I am a Sony shooter, I'm glad to see that Nikon finally is getting their grove back.

I also hope that strong Nikon Z5II sales means that Sony and Nikon keep investing in good mid-market products. Photography used to be a reasonable affordable hobby, now cameras cost often $4,000-$6,500.







May 27, 2025 at 10:01 AM
Ross Martin
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p.1 #2 · Sony and Canon losing market share in Japan, Nikon gaining


I love to see competition, it’s good for all of us. Though I’ve been with Sony the last 2.5 years, I never want to see Nikon fail, I shot many of their cameras in the mirrorless and DSLR systems for a couple decades and I want to see them thrive. I still use on occasion a beautiful set of Nikkor manual focus glass.


May 27, 2025 at 10:55 AM
mogul
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p.1 #3 · Sony and Canon losing market share in Japan, Nikon gaining


Sony seems to have lost interest in improving its cameras and has priced itself out of the market. Nikon is trying harder, and it is showing in its sales.


May 27, 2025 at 11:01 AM
robert614
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p.1 #4 · Sony and Canon losing market share in Japan, Nikon gaining


Nikon is being very aggressive right now. Similar to how Sony was when they decided to go all in on mirrorless.

Back then, Canon was the slow to react, market leader. Now Sony is

Hopefully, this will light a fire under Sony. The tariffs do complicate matters though. Holding a cloud of uncertainty over all the brands



May 27, 2025 at 11:22 AM
EB-1
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p.1 #5 · Sony and Canon losing market share in Japan, Nikon gaining


Why is this only full frame cameras? Is the volume in units sold or adjusted for ASP?

EBH



May 27, 2025 at 01:23 PM
jwpstl
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p.1 #6 · Sony and Canon losing market share in Japan, Nikon gaining


Ross Martin wrote:
I love to see competition, it’s good for all of us. Though I’ve been with Sony the last 2.5 years, I never want to see Nikon fail, I shot many of their cameras in the mirrorless and DSLR systems for a couple decades and I want to see them thrive. I still use on occasion a beautiful set of Nikkor manual focus glass.


I was exclusively Nikon all through the film years and up to full frame DSLRs. If Nikon had an APS-C or full frame mirrorless camera when I switched to mirrorless in 2014 I'd still be with them. Would love to see them succeed.



May 27, 2025 at 02:02 PM
chez
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p.1 #7 · Sony and Canon losing market share in Japan, Nikon gaining


EB-1 wrote:
Why is this only full frame cameras? Is the volume in units sold or adjusted for ASP?

EBH


Doesn’t make sense not to include all mirrorless cameras into the equation…not just full frame. Yeh, it would be good to know if the figure is in units or revenue.



May 27, 2025 at 02:02 PM
DWOfPaul
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p.1 #8 · Sony and Canon losing market share in Japan, Nikon gaining


Competition keeps companies innovating. I doubt we would have the mirrorless cameras we have today if Sony had not pushed Nikon and Canon into mirrorless, and who knows if Sony would have joined if it wasn't for Panasonic and Olympus pushing Micro Four Thirds.


May 27, 2025 at 07:31 PM
old-gregg
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p.1 #9 · Sony and Canon losing market share in Japan, Nikon gaining


mogul wrote:
Sony seems to have lost interest in improving its cameras and has priced itself out of the market. Nikon is trying harder, and it is showing in its sales.


I see that other folks are agreeing with you. I am not knowledgeable about other brands, but when I was shopping for a mirrorless camera after 10+ years of using my Canon DSLR, I picked the Sony A7RV. I didn't notice other brands "trying harder". In fact, all cameras I have considered were equally amazing in terms of features and image quality. I picked the Sony due to their focus on reduced weight of their bodies and lenses. What have I missed?

And the second thought I have looking at this graph is how volatile the numbers are, moving by several points on a monthly basis. This means the sales volumes are small, i.e. the overall digital camera market isn't very healthy.



May 27, 2025 at 10:39 PM
Juha Kannisto
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p.1 #10 · Sony and Canon losing market share in Japan, Nikon gaining


This is the original BCN article in Japanese: https://www.bcnretail.com/market/detail/20250518_517841.html

This is their monthly top 50 Camera sales ranking for Japan (not limited to FF):
https://www.bcnretail.com/research/ranking/monthly/list/contents_type=101

I think the graph is just showing the volume based monthly sales share of FF mirrorless cameras collected from stores that share their data with BCN, which includes many major electronics retailers and online shops (but not necessarily those that specialize in high end cameras & lenses).

As can be seen from their general top 50 Camera rankings list, most of the top ranking models are APS-C cameras and the FF cameras that do well in these rankings are usually the lower end models that can be bought at reasonably affordable prices. I think this time Nikon Z5II is a rather new model that is cheaper than Sony's and Canon's current latest "low end" FF models and that is helping Nikon do well in the FF mirrorless chart. It's just a monthly view and ratings could change rapidly when new popular models are released.

Some reference prices from Map Camera for the most popular current FF models from Nikon, Sony, Canon (most popular in FF category in BCN rankings):
- Nikon Z5II: 232K JPY
- Sony A7CII: 263K JPY
- Canon R6 MK2: 287K JPY

I think Sony would trend upwards in this chart again if there were some new models introduced that were competitive in price with Nikon Z5II. However, A7V will probably cost a lot more when it comes out (A7IV is still priced at 345K JPY at Map Camera as new).



May 28, 2025 at 01:45 AM
zeitlos
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p.1 #11 · Sony and Canon losing market share in Japan, Nikon gaining


It's interesting to see how Sony has somewhat lost touch (at least in Japan). Emotionally, I'd be with Nikon, but when I switched from Pentax to mirrorless (about six years ago), there (almost) only was Sony. Technically, Sony is still good. And as has been said, Sony's (relatively) small yet very good lenses are still an argument for me to choose the Sony system.

But it's all the more surprising that they're taking so much time with the A7V. Do they want to ensure that it becomes a technological pioneer (at least in its price range), or do they know they can afford to wait so long to launch it? I'm excited to see what the A7V will bring to the table.



May 28, 2025 at 04:35 AM
jhapeman
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p.1 #12 · Sony and Canon losing market share in Japan, Nikon gaining


Juha Kannisto wrote:
This is the original BCN article in Japanese: https://www.bcnretail.com/market/detail/20250518_517841.html

This is their monthly top 50 Camera sales ranking for Japan (not limited to FF):
https://www.bcnretail.com/research/ranking/monthly/list/contents_type=101

I think the graph is just showing the volume based monthly sales share of FF mirrorless cameras collected from stores that share their data with BCN, which includes many major electronics retailers and online shops (but not necessarily those that specialize in high end cameras & lenses).

As can be seen from their general top 50 Camera rankings list, most of the top ranking models are APS-C cameras and the FF cameras that do well in these rankings
...Show more

This is the answer. Anyone hand-wringing over this chart isn't understanding the data and what it means. Besides the fact that its just a tiny snapshot of a small group of stores in Japan, it's highly subject to short-term fluctuations, and as you point out the Z5II is new budget release so of course it will cause a short spike in sales data.



May 28, 2025 at 07:29 AM
j4nu
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p.1 #13 · Sony and Canon losing market share in Japan, Nikon gaining


jhapeman wrote:
This is the answer. Anyone hand-wringing over this chart isn't understanding the data and what it means. Besides the fact that its just a tiny snapshot of a small group of stores in Japan, it's highly subject to short-term fluctuations, and as you point out the Z5II is new budget release so of course it will cause a short spike in sales data.


Yes, so highly subject to short-term fluctuations, that Sony has been at the top for the past 1+ year ...



May 28, 2025 at 08:37 AM
jhapeman
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p.1 #14 · Sony and Canon losing market share in Japan, Nikon gaining


j4nu wrote:
Yes, so highly subject to short-term fluctuations, that Sony has been at the top for the past 1+ year ...


Which is exactly the point...look at long-term trends not one-month spikes.



May 28, 2025 at 08:54 AM
j4nu
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p.1 #15 · Sony and Canon losing market share in Japan, Nikon gaining


jhapeman wrote:
Which is exactly the point...look at long-term trends not one-month spikes.


Hmm, copium much?

The long-term trend is that Sony was the leader and is not anymore.



May 28, 2025 at 09:18 AM
Adam Au
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p.1 #16 · Sony and Canon losing market share in Japan, Nikon gaining


Good. Maybe this will make Sony innovate again, or do we think we're at the point of diminishing returns? They really haven't done anything new since the A1. The A7r series have been using the same sensor since the A7R3 practically. Canon and Nikon have both caught up and surpassed Sony in some aspects.


May 28, 2025 at 09:31 AM
jwpstl
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p.1 #17 · Sony and Canon losing market share in Japan, Nikon gaining



Definitely not. The 2 and 3 used the same sensor and the 4 and 5 used a different one. If history holds, the 6 will have yet another.
Adam Au wrote:
The A7r series have been using the same sensor since the A7R3 practically.




May 28, 2025 at 09:40 AM
jhapeman
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p.1 #18 · Sony and Canon losing market share in Japan, Nikon gaining


j4nu wrote:
Hmm, copium much?

The long-term trend is that Sony was the leader and is not anymore.


You need to learn how to read graphs. The long term trend is still the same. The one-month item is Nikon jumped. We won't know if that's a trend for a while now. I get it, math is hard for some people. Also, I could care less if Nikon moves ahead. Great. It would push Sony again. All of this "one camera vendor is selling more than another" stuff is just drivel.



May 28, 2025 at 10:13 AM
j4nu
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p.1 #19 · Sony and Canon losing market share in Japan, Nikon gaining


Adam Au wrote:
Good. Maybe this will make Sony innovate again, or do we think we're at the point of diminishing returns? They really haven't done anything new since the A1. The A7r series have been using the same sensor since the A7R3 practically. Canon and Nikon have both caught up and surpassed Sony in some aspects.


Ekhm, A9III was/still is quite revolutionary...



May 28, 2025 at 10:13 AM
j4nu
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p.1 #20 · Sony and Canon losing market share in Japan, Nikon gaining


jhapeman wrote:
You need to learn how to read graphs. The long term trend is still the same. The one-month item is Nikon jumped. We won't know if that's a trend for a while now. I get it, math is hard for some people. Also, I could care less if Nikon moves ahead. Great. It would push Sony again. All of this "one camera vendor is selling more than another" stuff is just drivel.


Exactly, why you care so much who sells the most (=cheap) bodies, so that you try to distort a simple graph is beyond me...



May 28, 2025 at 10:16 AM
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