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Leica M EV1

  
 
Desmolicious
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p.58 #1 · Leica M EV1


1bwana1 wrote:
Sorry to be late posting my impressions after spending the afternoon shooting the EV-1 during a rainy day down in Bologna. But, my phone battery ran out and I couldn't post on the train ride home to Parma. In any case, here are my thoughts.

They had 3 cameras for sale and a loaner for testing at the Leica Store Bologna yesterday. They had invited a number of people who were good customers and a couple who had been waiting to by an M until they got to see this one. After the tests the only one I saw make a
...Show more

Excellent review Steve!



Oct 24, 2025 at 12:39 PM
EchoLocation
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p.58 #2 · Leica M EV1


Steve Spencer wrote:
I feel pretty much the same way, except this camera is exactly what I expected it to be. I wasn't optimistic that Leica would implement a new MF tool, or that there would be anything special about the EVF but its large size, and it is a large size EVF. That matters to me, and I really don't like the small 2.3M dot 65% mag small EVF in almost all small cameras. For me and my eyes this is the best EVF for a small camera by a pretty big margin.

Yes, Sony has the small A7Cr with essentially the
...Show more

I agree with this. If I completely disregard the price, then it's fine and I'm generally happy with it. As a used body for half the price I will be the target audience. It's just not exciting enough for me to pay $9000 for. I don't need the camera, and there's nothing that is truly making me lust after the camera.



Oct 24, 2025 at 12:44 PM
Steve Spencer
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p.58 #3 · Leica M EV1


CVickery wrote:
Agreed, but the Q3 is 743 grams and has AF as well. The Q lens is a bit bulkier though.


The big difference of course is the EV1 is an interchangeable lens camera and you can have not only a 28mm lens at the Q3 size and weight, but you can add a small 40mm and or whatever focal length you like all in a very small size, and some--presumably the target audience of the EV1--will prefer that it is manual focus instead of autofocus.

Edited on Oct 24, 2025 at 12:48 PM · View previous versions



Oct 24, 2025 at 12:46 PM
Desmolicious
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p.58 #4 · Leica M EV1


Fuji has had hybrid finders for 10+ years now. Not only couldn’t Leica match that - or come up with something better - they can’t even match what other mfgs are offering today including themselves in the latest SL series!


Oct 24, 2025 at 12:47 PM
Desmolicious
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p.58 #5 · Leica M EV1


Steve Spencer wrote:
The big difference of course is the EV1 is an interchangeable lens camera and you can have not only a 28mm lens at the Q3 size and weight, but you can add a small 40mm and or whatever focal length you like all in a very small size, and some--presumably the target audience of the EV1--will prefer that it is manual focus instead of autofocus.


So the big question now is why is the EV1 so expensive? The complicated optical rangefinder system is gone.
It now can be considered an interchangeable lens Q3.
Except the Q3 (correct me if I’m wrong) has a better sensor. And it comes with a lens! For $6400.

So why is the EV1 $9000? It can be considered to be a manual focus Q3 with an inferior sensor and a lens is extra.



Oct 24, 2025 at 12:53 PM
Steve Spencer
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p.58 #6 · Leica M EV1


Desmolicious wrote:
So the big question now is why is the EV1 so expensive? The complicated optical rangefinder system is gone.
It now can be considered an interchangeable lens Q3.
Except the Q3 (correct me if I’m wrong) has a better sensor. And it comes with a lens! For $6400.

So why is the EV1 $9000? It can be considered to be a manual focus Q3 with an inferior sensor and a lens is extra.


I wouldn't say the Q3 sensor is better. The sensor in the Q3 and the EV1 are very similar. Both ~60 MP BSI sensors. The Q3 sensor has PDAF sites, which are useful for AF, but don't do anything for image quality, the EV1 doesn't have these PDAF sites, nor would they do anything for a MF camera that only has magnification and peaking for focus assist.

I am sure you know why the EV1 is so expensive--Leica can get that price for it and they aren't going to sell a variant of the M11 for less money than the plain M11. They never have. Take the back LCD off an M240 or M10--still the same price. For Leica, M variants can cost more, but they never cost less and this camera certainly confirms that.

I further suspect that this camera is marketed as a Leica M with an EVF, rather than an Leica Q camera with an interchangeable M mount because that lets them set the price higher. They want to avoid exactly that comparison you are making.

Edited on Oct 24, 2025 at 01:02 PM · View previous versions



Oct 24, 2025 at 12:59 PM
retrofocus
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p.58 #7 · Leica M EV1


Desmolicious wrote:
So why is the EV1 $9000? It can be considered to be a manual focus Q3 with an inferior sensor and a lens is extra.


Simple possible answer: it is easier to reduce from a higher price than from a price which is already lower in the first place. This way Leica can sell it as success by lowering the price and still make good revenue/profit from it without loss.

Edited on Oct 24, 2025 at 01:03 PM · View previous versions



Oct 24, 2025 at 01:02 PM
LBJ2
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p.58 #8 · Leica M EV1


Desmolicious wrote:
So the big question now is why is the EV1 so expensive? The complicated optical rangefinder system is gone.
It now can be considered an interchangeable lens Q3.
Except the Q3 (correct me if I’m wrong) has a better sensor. And it comes with a lens! For $6400.

So why is the EV1 $9000? It can be considered to be a manual focus Q3 with an inferior sensor and a lens is extra.


Perhaps:

Because it's an M camera so part of the M pricing strategy. If the EV1 was a "Q" EV1 then pricing would probably align with the Q system.



Oct 24, 2025 at 01:02 PM
Fred Miranda
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p.58 #9 · Leica M EV1


Desmolicious wrote:
So the big question now is why is the EV1 so expensive? The complicated optical rangefinder system is gone.
It now can be considered an interchangeable lens Q3.
Except the Q3 (correct me if I’m wrong) has a better sensor. And it comes with a lens! For $6400.

So why is the EV1 $9000? It can be considered to be a manual focus Q3 with an inferior sensor and a lens is extra.


Because Leica likely doesn't expect the EV1 to be a high-volume seller. They know there is a loyal group of Leica users who have been asking for this kind of camera and are willing to pay for it. From their perspective, there is little financial risk.

They didn't need to pour major resources into R&D since the EV1 is built on the M11, replacing the RF assembly with the Q3's EVF. That's a relatively straightforward engineering change.

So they can price it at $9K and see how the market reacts. If it sells through, great...it proves the concept. If not, they still recover costs and gain insight into whether a digital M-style camera without a rangefinder has a real future. It's not aimed at the mainstream. The Leica M will remain primarily a rangefinder system.

The M EV1 is more of a trial run for long-time M users who love the classic design but prefer, or now need (due to eyesight issues), to shoot with an EVF instead.



Oct 24, 2025 at 01:06 PM
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p.58 #10 · Leica M EV1


Considering the lack of innovation on focusing aids, and the lack of specs compared to the M11P, I would have been happy to have seen this camera come in around $7500 as the "entry level/gateway" camera to the M system for Leica outsiders who may balk at the rangefinder system. This would have been an exciting and solid step forward for Leica to lure new customers. As is, it really reinforces a lot of negative stereotypes about Leica for me. I still love the brand, the M11, Q3, SL3 and most of all the lenses, but this is more par for the course than being an exciting step forward.


Oct 24, 2025 at 01:08 PM
 


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Desmolicious
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p.58 #11 · Leica M EV1


At least the EV1 is a more of a new camera than the rebadging of the film MP as an all new M6..


Oct 24, 2025 at 01:20 PM
stgrove
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p.58 #12 · Leica M EV1


johnvanr wrote:
Nah, they have a divided government. Nothing meaningful is gonna happen there.


I imagined you meant an economically stable and growing economy.



Oct 24, 2025 at 01:26 PM
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p.58 #13 · Leica M EV1


stgrove wrote:
I imagined you meant an economically stable and growing economy.


I generally meant a country that seems to have its act together.



Oct 24, 2025 at 01:31 PM
retrofocus
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p.58 #14 · Leica M EV1


Desmolicious wrote:
At least the EV1 is a more of a new camera than the rebadging of the film MP as an all new M6..


Surely the EV1 can't scratch film either (sorry, had to say this )



Oct 24, 2025 at 01:31 PM
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p.58 #15 · Leica M EV1


EchoLocation wrote:
Considering the lack of innovation on focusing aids, and the lack of specs compared to the M11P, I would have been happy to have seen this camera come in around $7500 as the "entry level/gateway" camera to the M system for Leica outsiders who may balk at the rangefinder system. This would have been an exciting and solid step forward for Leica to lure new customers. As is, it really reinforces a lot of negative stereotypes about Leica for me. I still love the brand, the M11, Q3, SL3 and most of all the lenses, but this is more par
...Show more

Doesn’t something like this make you love the brand less? Part of me finds their marketing and pricing for/of this camera condescending.



Oct 24, 2025 at 01:33 PM
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p.58 #16 · Leica M EV1


retrofocus wrote:
Surely the EV1 can't scratch film either (sorry, had to say this )


It was on my mind as well…



Oct 24, 2025 at 01:34 PM
retrofocus
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p.58 #17 · Leica M EV1


johnvanr wrote:
Doesn’t something like this make you love the brand less? Part of me finds their marketing and pricing for/of this camera condescending.


I agree kind of with Fred's post regarding the pricing. I just phrase it a bit differently - Leica is spoiled from success with M- and Q-cameras. They successfully increased prices in the past few years for new cameras in both lines. And people still bought them, and often the cameras were sold out. Only the sky is the limit then! I have a hard time imagining a non collector putting even just $7K down for a camera. But I admit they are out there. This is the target group for Leica - I don't belong to this group, and Leica shows with the $9K price of the EV1 where the focus clearly is. It is what it is - others need to wait to buy used at some point or go with another brand.



Oct 24, 2025 at 01:38 PM
stgrove
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p.58 #18 · Leica M EV1


Or stick with their M11+Viso2.


Oct 24, 2025 at 01:40 PM
RoamingScott
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p.58 #19 · Leica M EV1


I read posts on this very forum of people with M11 units that had locked up that RUSHED to go buy the M11-P Safari because it was GREEN.

People hunting all over the world for a $200+ battery.

People sending their brand new M6 reissue in for 6-12 months because it destroys the negatives.

It's literal Stockholm Syndrome with some of these customers. It's nice to see a bunch of people FINALLY wiping the red-dot kruft from their eyes, even if they are years late to see what everyone else has.



Oct 24, 2025 at 01:41 PM
retrofocus
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p.58 #20 · Leica M EV1


RoamingScott wrote:
I read posts on this very forum of people with M11 units that had locked up that RUSHED to go buy the M11-P Safari because it was GREEN.

People hunting all over the world for a $200+ battery.

People sending their brand new M6 reissue in for 6-12 months because it destroys the negatives.



I didn't get these things either when I saw/read/watched it, and yes, I agree. Add that many who bought the new release M6 likely never put a roll of film through it - but this is a different topic.

Leica has fully gone the luxury brand way which keeps them afloat admittedly. Not good for many consumers including me, but it is a niche which works for Leica so far.



Oct 24, 2025 at 01:46 PM
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