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Archive 2019 · NR: Nikon Z50 Mirrorless APS-C Camera To Be Announced Soon

  
 
Ripolini
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p.3 #1 · NR: Nikon Z50 Mirrorless APS-C Camera To Be Announced Soon


Z50 with 14-30/4 (21-45 mm equivalent.) & 85/1.8 (128 mm wquiv.) would represent a nice and lightweight travel kit.


Sep 24, 2019 at 01:35 AM
chambeshi
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p.3 #2 · NR: Nikon Z50 Mirrorless APS-C Camera To Be Announced Soon


davewolfs wrote:
Like a non fat decaf latte - why bother 🤷🏻‍♂️

If FF isn’t doing that well how does APS-C help? Are the costs really that different these days?

People at least on this forum seem to want APS-C for reach.


The strategic importance of DX for Nikon and savings to customer are obvious... cf relevant posts on pg 1

A DSLR or MILC with specs of a Z50 is the entry point for people after the camera alternative to a smartphone. If they are happy with the camera, there's the path to migrate to FF. We can thanks Nikon for carefully thinking through their Integrating Hinge of the Z-Mount - with venerable F-Mount. Thus, Nikon is not a Fuji model with their "top-end" APS-C and MF systems but no upgrade path.

In Nikon's plans DX is only to compete against Canon and Sony with affordable Z-MILC. But 3rd party lenses open the bonuses to build one's own system using Cross-Mount adapters. For enthusiasts DX is the first lap on a journey. The profits for Nikon are in FX optics and more premier cameras.

So hypothetical teenager is gifted or buys Z50 + kit lens and then grows a Nikon system with budget Used lenses than to FTZ and perhaps X-mount adapters. Perhaps a Nikkor S or more in due time; then upgrades to a single-digit Z MILC later. All the venerable lenses keep working as before.... To summarize, a Z50 sets the customer on the path using Nikon and progressively them gear that will work well and reliably for years. To return to relevant posts on pg 1, above, this is why Nikon does not invest big in DX Nikkors....just enough to get out there shooting, with the Nikon system.

PS It is cameras that turn over faster, especially among those with GAS :-) Top quality lenses - exemplified by Nikkors - work well for years. One can invest in key optics judiciously...



Sep 24, 2019 at 02:46 AM
ilkka_nissila
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p.3 #3 · NR: Nikon Z50 Mirrorless APS-C Camera To Be Announced Soon


Faster turnout may be incompatible with the aim of high quality. I think the problem with today's electronics industry is that they are very buggy, especially on the software side. My phone and my TV frequently turn unresponsive, applications have to be restarted and sometimes the operating system. It is untenable from a customer experience point of view. I would prefer slower turnout of new products with the aim of higher quality and more finished designs that can be on the market for a longer time.

With regards to APS-C, I think Nikon will need to provide a reasonable set of DX-optimized lenses for Z system. It cannot be that the aim is only to get people on board and later to upgrade to FX, if they can't afford that. DX has sufficient quality for most practical applications of photography. Users should be given a reasonably complete set of options without having to go full frame. The main reason I went with FX DSLRs is because Nikon never did wide angle primes for DX, and FX wide angle primes just flared too much on DX. Another reason is the viewfinder size. On mirrorless, it is possible to design high quality DX wide angle primes because of the short flange back distance, and the viewfinder can be of arbitrary size independent of the sensor size, so there are fewer disadvantages to DX than on DSLRs. There are many people who can afford DX but not FX and yet they are creative and want to do photography. It is very annoying when the major manufacturers don't create a comprehensive system around DX.

I get it that for wealthy enthusiasts and professionals particular about image quality, a larger format is needed and I have no problem with FX; I like it. I just don't think it's good that they offer DX cameras but not a compete DX system. If they make DX they should support it fully, so that it's not merely a step on a staircase somewhere else.



Sep 24, 2019 at 05:45 AM
Pixel Perfect
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p.3 #4 · NR: Nikon Z50 Mirrorless APS-C Camera To Be Announced Soon


Weird they'd use a D500 sensor and not a Sony 24MP sensor designed for mirrorless from the outset. Hopefully this is not the mirrorless D500 replacement and given the slow zooms, is more like a D5600 replacement.


Sep 24, 2019 at 05:54 AM
chambeshi
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p.3 #5 · NR: Nikon Z50 Mirrorless APS-C Camera To Be Announced Soon


Pixel Perfect wrote:
Weird they'd use a D500 sensor and not a Sony 24MP sensor designed for mirrorless from the outset. Hopefully this is not the mirrorless D500 replacement and given the slow zooms, is more like a D5600 replacement.


Rumoured to be 20mp, does Not make this sensor the 2016 era D500. Either way, this camera will fill a niche in Nikon ecosystem that's been vacant for far too long.

EDIT: the sensor will have to be designed for PDAF to work across most the image area


Edited on Sep 24, 2019 at 10:14 AM · View previous versions



Sep 24, 2019 at 07:10 AM
mawz
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p.3 #6 · NR: Nikon Z50 Mirrorless APS-C Camera To Be Announced Soon


It's probably a variant of the D500/D7500 sensor.

the main reason to keep it in-house is probably because we're going to see some Nikon-1 derived tech.

people forget that Nikon pioneered on-sensor PDAF and they have some proprietary tech that did not show up on the Z sensors yet (both the current models are using off the shelf Sony sensors).

The 20MP sensor is in-house Nikon, so they have the opportunity to combine the Nikon 1 PDAF tech with an APS-C sensor without handing it over to Sony.



Sep 24, 2019 at 08:35 AM
slugly
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p.3 #7 · NR: Nikon Z50 Mirrorless APS-C Camera To Be Announced Soon


This will make a great travel set with the 14-30 f/4 & 24-70 f/4, very tempting.


Sep 24, 2019 at 09:36 AM
Steve Spencer
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p.3 #8 · NR: Nikon Z50 Mirrorless APS-C Camera To Be Announced Soon


ilkka_nissila wrote:
Faster turnout may be incompatible with the aim of high quality. I think the problem with today's electronics industry is that they are very buggy, especially on the software side. My phone and my TV frequently turn unresponsive, applications have to be restarted and sometimes the operating system. It is untenable from a customer experience point of view. I would prefer slower turnout of new products with the aim of higher quality and more finished designs that can be on the market for a longer time.

With regards to APS-C, I think Nikon will need to provide a reasonable set of
...Show more

The trouble with going too far with DX-optimized lenses for the Z-system is they quickly become a bad deal compared to the FF lenses that already exist. Do we really think that Nikon can make a 16-55 f/2.8 DX lens that is going to compete in price with the 24-70 f/4S, to which it has similar capabilities. It seems likely that DX lens is going to be both more expensive and not match the IQ of the 24-70S. How about a 35 f/1.2 DX lens? Does anybody really think that would be cheaper and or better than the 50 f/1.8S on FF? It seems to me if someone wants to step up to lenses of that capability they are much better off upgrading to a FF camera especially as the prices of FF camera are dropping steadily. I expect every manufacturer to have a brand new sub $1,000 FF mirrorless camera available within 2 to 3 years and when that happens there really is no place for a lens like a 16-55 f/2.8 DX lens or a 35 f/1.2 DX lens--they simply won't be able to compete in price or capability with their slower apertured but equally capable FX lenses.



Sep 24, 2019 at 09:52 AM
BPsmith511
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p.3 #9 · NR: Nikon Z50 Mirrorless APS-C Camera To Be Announced Soon


oscillatoralli wrote:
New photographer here. I find this super interesting given my current considerations. I ended up starting this hobby with the X-T2, a camera that I can safely say I very much love to shoot with. My main photography interests are in wildlife/conservation/landscapes (did not see this coming at all, thought I'd enjoy setting up portraits or jumping on the street photo trend but I was incredibly wrong).

Now I say interest intentionally there because honestly things like BIF/Fast Action is still very far out of my wheelhouse. This has lead me to a weird form of GAS (mainly eyeballing the
...Show more

The X-T2 is no slouch, but if you like it, it might be worth it to update to an X-T3; the AF seems to be definitely a step up and the 100-400 is a great lens. It is expensive (though arguably not for the quality) but it's something you can save up for if you reallt want to go wild life in the future.



Sep 24, 2019 at 10:30 AM
1bwana1
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p.3 #10 · NR: Nikon Z50 Mirrorless APS-C Camera To Be Announced Soon


I don't think that in a business context, APS-C cameras are about matching FF camera and lens IQ.

Here are the top 50 digital ICL camera sales for August. Notice that the vast majority of market leaders are APS-C and Micro 4/3. The only FF in the top 50 are the Sony a7RIII, Canon RP, and Nikon D750. Nikon is well represented with its DSLR APS-C line. But has no mirrorless products FF or APS-C that made the list. All the other manufactures have strong mirrorless presence. As sales of DSLR cameras continue to fall as the market moves even more to mirrorless, Nikon needs to get in the more popular priced APS-C mirrorless business in a meaningful way. I expect we will see two new Nikon APS-C mirrorless bodies soon.

https://www.bcnretail.com/research/ranking/monthly/list/contents_type=101

APS-C lenses from the big three have always been of lower quality than the FF lenses. Still, in DSLR these cameras outsell FF by a huge margin. I believe that I read data that APS-C ICL camera buyers tend to stick with the lenses they got in the kit they bought, and don't add lenses at anywhere near the rate of FF buyers. In fact, look at the number of kits in the list that are double zoom kits. Those are the only lenses that these buyers will likely ever own for that camera.

So, the market likely doesn't justify a large high IQ lens offering in APS-C. I expect that these trends will continue as the market switches more and more to mirrorless.



Sep 24, 2019 at 10:30 AM
ilkka_nissila
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p.3 #11 · NR: Nikon Z50 Mirrorless APS-C Camera To Be Announced Soon


Steve, it's about cost and portability, not equivalence. You can get a camera body, superwide angle zoom, and a standard zoom for $1000 for DX DSLRs. With FX mirrorless the cost for Z6, 14-30 and 24-70 is around $4000.

Now, instead of $600 50/1.8 there could be a 35/1.8 DX that costs $200. It's not the same (in terms of DOF, etc.) of course, but it's a prime of the same angle of view and gives in more light than a zoom.

Not everyone cares about very high technical image quality so that they are willing to pay thousands of dollars for something they don't really need for the application they have in mind, just because it is "better". It might not matter. Today most images are viewed on tiny relatively low-resolution displays. Before someone suggests to use a cell phone, a cell phone won't give image quality equivalent of 35/1.8 DX, it can't use proper flash, there are limited exposure controls, the ergonomics are poor and there are no real telephoto lenses or optical zooms, for that matter. Not needing FX image quality doesn't automatically mean that cell phone is ok. Most people are happy with DX image quality, how do I know? Because of the popularity in terms of sales, and also by talking to people.



Sep 24, 2019 at 11:21 AM
aleksanderpolo
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p.3 #12 · NR: Nikon Z50 Mirrorless APS-C Camera To Be Announced Soon


IMHO Nikon needs:

1. ~$500 entry level APSC+kit zoom for people looking at Fuji and Sony's APSC offering
2. Sub $1000 top end APSC with IBIS, as A7II is at this price range already, >$1000 APSC body just doesn't make sense unless one is stuck with the X mount (look at X-H1's price drop).
3. Pancake APSC lens for FF users looking for a smaller second, pocketable body, to differentiate the FF and APSC line
4. to not make the same pricing mistake they did with Z6/Z7, Nikon is an underdog in mirrorless swimming against better lens lineup of Fuji/Sony/Tamron/Sigma/Zeiss.



Sep 24, 2019 at 11:31 AM
Steve Spencer
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p.3 #13 · NR: Nikon Z50 Mirrorless APS-C Camera To Be Announced Soon


ilkka_nissila wrote:
Steve, it's about cost and portability, not equivalence. You can get a camera body, superwide angle zoom, and a standard zoom for $1000 for DX DSLRs. With FX mirrorless the cost for Z6, 14-30 and 24-70 is around $4000.

Now, instead of $600 50/1.8 there could be a 35/1.8 DX that costs $200. It's not the same (in terms of DOF, etc.) of course, but it's a prime of the same angle of view and gives in more light than a zoom.

Not everyone cares about very high technical image quality so that they are willing to pay thousands of
...Show more

I don't think we are in disagreement if this is all you are arguing. I am all for having small zooms and primes that one would not make as similarly capable lens for FX for DX cameras. That is why I suggested 4 f/2 very small primes as what Nikon should focus on, and 4 zooms three of which would be very small. But I also think a 16-55 f/2.8 DX, a 35 f/1.2 or f/1.4 DX, and a 55 f/1.2 or f/1.4 DX don't make any sense at all.

Yes, the Z6 kit you highlighted is that price now, but what about in 2 to 3 years? We know right now at B & H we can get a Sony A7r II with a 28-70 f/3.5-5.6 lens for $1,000 brand new. Add to that the Tamron 17-28 f/2.8 for $900 and you have a nice kit for less than $2,000, and that price gap is going to get smaller over the next 2 or 3 years. Right now Nikon does not have a low cost FF mirrorless option, but one has to believe that they aren't going to cede this segment to Sony and Canon that do. As Nikon develops such a camera the gap will be smaller and smaller. In fact, in the Sony example if one didn't need an ultra wide zoom and could live with an 18mm prime, you could get the Sony FF kit, plus a Samyang 18mm f/2.8 prime for $1,400 and now we are knocking on the door of the DX price in a slightly bigger, but still pretty small package. I don't think there is any doubt that APS-C is not only going to face pressure from cell phones that some think are capable of replacing their cameras, but also from FF cameras that are dropping in price.

I agree that inexpensive small APS-C cameras and lenses can make sense, but I do not see larger more capable APS-C cameras, with the exception of a possible wildlife camera that is larger and valued for its reach, and lenses as making sense as we look even to the relatively close future (i.e., 2 to 3 years out).



Sep 24, 2019 at 11:49 AM
chambeshi
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p.3 #14 · NR: Nikon Z50 Mirrorless APS-C Camera To Be Announced Soon


Latest from NR

https://nikonrumors.com/2019/09/24/nikon-z50-mirrorless-aps-c-camera-updates.aspx/



Sep 24, 2019 at 12:21 PM
chambeshi
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p.3 #15 · NR: Nikon Z50 Mirrorless APS-C Camera To Be Announced Soon


chambeshi wrote:
Latest from NR

https://nikonrumors.com/2019/09/24/nikon-z50-mirrorless-aps-c-camera-updates.aspx/


See this link - more interesting speculations on the different cameras - https://www.jamesokeefe.org/2019/09/nikon-and-then-there-were-three-aps-cs/



Sep 25, 2019 at 02:49 AM
fsiagian
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p.3 #16 · NR: Nikon Z50 Mirrorless APS-C Camera To Be Announced Soon


Steve where did you see the A7RII + kit lens for $1,000? B&H does not show that price.


Sep 25, 2019 at 03:22 AM
mawz
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p.3 #17 · NR: Nikon Z50 Mirrorless APS-C Camera To Be Announced Soon


I think he meant the A7 II, which is $1000

The A7R II is still $1800 body only



Sep 25, 2019 at 09:04 AM
Steve Spencer
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p.3 #18 · NR: Nikon Z50 Mirrorless APS-C Camera To Be Announced Soon


mawz wrote:
I think he meant the A7 II, which is $1000

The A7R II is still $1800 body only


Thanks Adam. I did mean the A7 II, and just typed the A7r II out of habit and by mistake.



Sep 25, 2019 at 09:42 AM
RobCD
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p.3 #19 · NR: Nikon Z50 Mirrorless APS-C Camera To Be Announced Soon


Steve Spencer wrote:
The trouble with going too far with DX-optimized lenses for the Z-system is they quickly become a bad deal compared to the FF lenses that already exist. Do we really think that Nikon can make a 16-55 f/2.8 DX lens that is going to compete in price with the 24-70 f/4S, to which it has similar capabilities. It seems likely that DX lens is going to be both more expensive and not match the IQ of the 24-70S. How about a 35 f/1.2 DX lens? Does anybody really think that would be cheaper and or better than the 50
...Show more

I agree. The only realistic way to fully support aps-c is if you have decided not to offer full frame at all like what Fuji is doing. In spite of some criticism, Sony understood this when they made the decision to go all in with their full frame mirrorless strategy and they expected users to use a combination of aps-c and full frame lenses. So the benefit of aps-c for Sony and Nikon is that it offers a lower barrier to entry to work your way up to the full frame system. You can start with an entry level aps-c camera and an inexpensive DX lens or two and then start adding full frame lenses and eventually add a full frame camera. If you do not plan to follow this strategy then my advice would be to use a smartphone or advanced compact or go with Fuji. It makes little sense to expect or hope for Sony or Nikon to be aggressive with aps-c cameras or lenses when that strategy will only offer diminishing returns.



Sep 25, 2019 at 11:34 AM
Woodyg3
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p.3 #20 · NR: Nikon Z50 Mirrorless APS-C Camera To Be Announced Soon


As a nit-pick side issue, Nikon does not make ASP-C cameras, they make DX cameras. Canon make ASP-C cameras and the sensors are smaller than the Nikon DX sensor.






Sep 27, 2019 at 04:24 PM
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