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Archive 2014 · At Canon, We See Impossible

  
 
melcat
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p.20 #1 · At Canon, We See Impossible


This may have been aimed at those influential in investment decisions - fund managers and stock analysts - rather than consumers. That would account for the local New York targetting. The aim would be to convince people to invest in Canon rather than the likes of Facebook and Google, by pointing out that the products Canon make are important to the "new economy".

Canon's technological position relative to Nikon and Sony doesn't matter too much for this purpose. One reason is that managers tend to spread investments within a sector according to company size. Another is that these finance professionals (if they're anything like their Australian counterparts) can be stunningly ignorant of specific products and services within the sector they're supposed to be analysing. Financial statistics is what they're trained in.

As for the use of mass media rather than the financial press, it's a way of "getting at" people without appearing to do so. If you can convince someone who doesn't know anything about photography or publishing that "everyone" sees Canon as part of the new economy, you're on your way.



Oct 08, 2014 at 02:07 AM
Jon Tainton
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p.20 #2 · At Canon, We See Impossible


Can anyone enlighten me or provide a concise summary on exactly what the 'impossibility' is, that Canon sees?



Oct 08, 2014 at 03:05 AM
Paul Mo
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p.20 #3 · At Canon, We See Impossible


Jon Tainton wrote:
Can anyone enlighten me or provide a concise summary on exactly what the 'impossibility' is, that Canon sees?


Oh, oh... getting rid of pattern noise and banding, increasing dynamic range, building a full frame mirrorless and a 24-105 f2L IS , lowering their handicaps to 7?




Oct 08, 2014 at 03:27 AM
melcat
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p.20 #4 · At Canon, We See Impossible


Jon Tainton wrote:
Can anyone enlighten me or provide a concise summary on exactly what the 'impossibility' is, that Canon sees?


They mean they understand the dreams of the aspiring cinematographer or novelist, whose dreams appear to be impossible. It should read "We see the impossible.", but bad grammar gets attention (cf. the toothpaste that gets you a "new kind of clean" instead of "a new kind of cleanliness").



Oct 08, 2014 at 03:46 AM
Jon Tainton
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p.20 #5 · At Canon, We See Impossible


melcat wrote:
They mean they understand the dreams of the aspiring cinematographer or novelist, whose dreams appear to be impossible. It should read "We see the impossible.", but bad grammar gets attention (cf. the toothpaste that gets you a "new kind of clean" instead of "a new kind of cleanliness").


Ah, got it.

Thanks.



Oct 08, 2014 at 04:03 AM
MintMar
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p.20 #6 · At Canon, We See Impossible


mttran wrote:
hmm, I thought canon has 40 something points AF system since early 2000


You wanted to write "since late 1990's". Yet they started D30 with the AF weaker than what the contemporary film Rebel had... Yeah, a pure coincidence :-)



Oct 08, 2014 at 06:15 AM
retrofocus
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p.20 #7 · At Canon, We See Impossible


Gunzorro wrote:
I doubt that I'm alone in wishing you would post more photos and examples here of your experiences with Canon gear (or whatever other brand on the Alt forum) rather than your continual negative blather.


Where is your Top 15 portfolio? I post regularly in the Alt forum and also here in the Canon forum which you might have overlooked (most recent post was in regard to Canon IR photography).



Oct 08, 2014 at 06:33 AM
Sneakyracer
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p.20 #8 · At Canon, We See Impossible


"...at FM we see that it is Impossible for Canon to satisfy our camera needs."




Oct 08, 2014 at 08:37 AM
gdanmitchell
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p.20 #9 · At Canon, We See Impossible


Sneakyracer wrote:
"...at FM we see that it is Impossible for Canon to satisfy our camera needs."



Needs or fantasies? ;-)



Oct 08, 2014 at 09:16 AM
mttran
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p.20 #10 · At Canon, We See Impossible


gdanmitchell wrote:
Needs or fantasies? ;-)


Dan, you sound like most environmental guys who want someone how to live



Oct 08, 2014 at 09:24 AM
mttran
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p.20 #11 · At Canon, We See Impossible


Paul Mo wrote:
True, in my opinion the Exmor is a great sensor surrounded by a slightly toy-like build.



It is the same feeling for anyone who stepping down to lower series from 1dseries, but they all great camera and it's designed to serve their purpose. I really like the size of A7series, you don't need a tank for best IQ.



Oct 08, 2014 at 09:41 AM
charlesk
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p.20 #12 · At Canon, We See Impossible


Funny, all I see is vaporware and hype.

And the review I just read of the Nikon 750, which after comparison to the 5D3 -- a camera that costs much more -- makes me want to sell my five figures' worth of Canon gear and switch to Nikon.

I really do hope Canon has something good up its sleeve, because a lot of us are running out of patience.



Oct 08, 2014 at 10:44 AM
Ralph Conway
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p.20 #13 · At Canon, We See Impossible


Sneakyracer wrote:
"...at FM we see that it is Impossible for Canon to satisfy our camera needs."



Not mine.Since EOS 5 all the way over D60, 350D, 30D, 50D, 5DMKII, 6D Canon satisfied my (permanently growing) camera needs since 1999. 5DII already was the "near perfect" camera for me except the banding issue starting at ISO 6.400. 6D served it and added multiple optimized features concerning my needs (IQ at high ISO, great center AF at lowest light, silent mode). I (still) miss the joystick/do not like the multi paddle. But this is no need, only a "wish" and hopefully might come with a 6D follow up.






Oct 08, 2014 at 11:00 AM
Cliff L.
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p.20 #14 · At Canon, We See Impossible


charlesk wrote:
And the review I just read of the Nikon 750, which after comparison to the 5D3 -- a camera that costs much more -- makes me want to sell my five figures' worth of Canon gear and switch to Nikon.


As a former Nikon owner, I suggest you wait until the first couple of rounds of recalls are over before buying any of their new products...



Oct 08, 2014 at 11:37 AM
michael49
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p.20 #15 · At Canon, We See Impossible


I'm sorry but this must be the lamest piece of marketing that I've ever seen. A countdown for a new slogan, you have got to be kidding me.


From Canonwatch, this totally cracked me up....

www.canonwatch.com/wp-content/uploads/2014/10/1939676_10201963996656337_5579680496849336835_o.jpg

Edited on Oct 08, 2014 at 07:07 PM · View previous versions



Oct 08, 2014 at 11:40 AM
BluesWest
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p.20 #16 · At Canon, We See Impossible


From Canonwatch, this totally cracked me up....

Best spoof of an ad, ever!

John



Oct 08, 2014 at 11:48 AM
GoGo
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p.20 #17 · At Canon, We See Impossible


Only 14 days till "Crushing Disappointment"

Too Funny...



Oct 08, 2014 at 11:48 AM
kezeka
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p.20 #18 · At Canon, We See Impossible


charlesk wrote:
Funny, all I see is vaporware and hype.

And the review I just read of the Nikon 750, which after comparison to the 5D3 -- a camera that costs much more -- makes me want to sell my five figures' worth of Canon gear and switch to Nikon.

I really do hope Canon has something good up its sleeve, because a lot of us are running out of patience.


I never looked over the fence at the Nikon side until this year. The d810 is a fantastic looking camera and the d750 also looks great. The 5D3 is a great all around camera but the sensor really is lacking in a significant way.

I just don't want to sell my fantastic canon glass.



Oct 08, 2014 at 12:01 PM
charlesk
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p.20 #19 · At Canon, We See Impossible


kezeka wrote:
I never looked over the fence at the Nikon side until this year. The d810 is a fantastic looking camera and the d750 also looks great. The 5D3 is a great all around camera but the sensor really is lacking in a significant way.

I just don't want to sell my fantastic canon glass.


Yeah I've been in this boat for years now. I am still using a 5D2 and I refuse to pay what Canon wants for the 5D3 given its incremental nature.

I will probably wait one more year. If Canon releases yet another retread with no substantive advancement in FF IQ, I may switch.



Oct 08, 2014 at 12:07 PM
skibum5
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p.20 #20 · At Canon, We See Impossible


zlatko wrote:
You wrote "still only 1DX and 7D2 have it [Auto ISO] working" which is outright false. Only when challenged with the fact that it works very well on the 5D3 and 6D did you *qualify* your statement by saying Auto ISO should have been designed differently.


It's not false.


Canon's Auto ISO on the 5D3 and 6D is similar to Leica's on the M9 & ME, except that that those cameras only allow setting the minimum shutter speed no faster than 1/125th with Auto ISO (not even 1/250th). So not "everybody" builds Auto ISO your "obvious" way. Leica actually made an even more limited version of Auto ISO with their new M240. A "crippling theorist" would assert that this was all the work of malevolent marketing people determined to "protect" some more expensive camera that had an un-crippled Auto ISO implementation — except that there was no such model. In
...Show more

gimme a break

and i never said every camera is crippled if it doesn't have every feature of the advanced model. I've even specifically mentioned many times over the years the large cost of a super high fps shutter and mirror box mechanism, for instance.

And a guy at a Canon show, a Canon employee himself even said they pulled AMFA from the 60D so they could re-introduce it as a 'new' feature for the future 70D.

It's not very sensible to lock a max min shutter speed to 1/125th or whatnot. If Leica did that, they had some marketing agenda down the line or in some way or another or they have let MBA types take over too much decision making, ones with no clue about photography and then they just put together a very poor focus group or something. But even if the focus group, for some unfathomable reason (I mean just think about it, when is AutoISO most important, when things are changing so fast that you have no time to reset things yourself, when conditions are changing like that it tends to hint that in most cases you are talking about action photography and when are shutter speeds like 1/125th or 1/250th considered good for action? Sure for some who just use it for some static snaps for a little convenience maybe those speeds are fine, but for every other scenario, including the one where using it would be more than just a little convenience such speeds are crazy low) claimed that 1/125th is a good limit spot, there is no technical reason to have any limit at all, so why lock it in? It shows something, somewhere is going horrible wrong.

Although the limit isn't as bad with a Leica since they are not likely used to shoot wildlife and sports and such and probably mostly for street photography/landscape/art. (That said, even for street photography/people, 1/125th can be getting a bit on the dicey side in some cases, although I guess many tend to use fairly wide lenses with Leicas)

And with Canon it's pretty clear what is going since they have slowly, slowly dribbled it out over ten years, removing one tiny little cripple after another and touting the improved mode each time. And again this is a TRIVIAL, utterly trivial feature to implement without limitation, it's about the simplest thing to create on the entire camera, literally.

Anyway, it seems clear to me that it is impossible for Canon to ever make a mistake or ever have designed or carried out anything less than in an ideal fashion so I won't bother responding to you anymore. It's pointless. They could do anything under the sun and it would be 100% perfect and never anything to do with marketing ever.

And the thing is AutoISO isn't even really that big of a deal. So it's absurd for them to play games with such a minor little thing.

And as for AMFA, that is not so much a feature as something that just lets the equipment perform to spec, so playing games with that is simply wrong IMO. And yeah you can send gear in to Canon for adjustment, but then you are without gear for a week or two and things can bump around in shipping, plus what if they are busy? I got a 40D, the microfocus was way off, nobody else had another copy in stock, 1D3 mirror AF fiasco, Canon told me they were too busy fixing 1D3 to bother adjusting my 40D so I ended up going with Nat Geo to Africa with a 40D that I had to basically use in live view 10x zoom mode to focus or shoot at f/8 even when f/2.8 would;ve been nicer or stick to my older bodies.


Edited on Oct 08, 2014 at 02:19 PM · View previous versions



Oct 08, 2014 at 12:27 PM
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