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Archive 2013 · Critique your pricing! - 2013

  
 
DigMeTX
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p.7 #1 · Critique your pricing! - 2013


tonyhart wrote:
but if you can still be assed, I'd be interested in your view




brad



Jan 25, 2013 at 09:40 AM
sboerup
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p.7 #2 · Critique your pricing! - 2013


msack wrote:
Thanks Spencer...

http://michaelsackett.net


You have a lot of details on the pricing site, more than is necessary I think. I would try and condense that info a bit.

weddings - $1950-3200 tops.

All other sessions as posted. If you're hoping that people spend more than just the session fee, tell them what to buy/what people buy and give a figure for that too.



Jan 25, 2013 at 10:40 AM
sboerup
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p.7 #3 · Critique your pricing! - 2013


mineymole wrote:
Hi Spencer,

Thanks. Not sure what galleries add? Do most people have them?


Just that there is no quick way to see your work as a body of work. It's blog post to blog post. Now if you are continually posting better and better work, then cool. But I know that my "best of the best" I didn't shoot 2 weeks ago. If I'm hiring an artist, I'd want to see their best work honestly.



Jan 25, 2013 at 10:41 AM
sboerup
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p.7 #4 · Critique your pricing! - 2013


Guillaume de B wrote:
Hi Spencer, I'd love your feedback. Thanks so much for taking the time to do this. I feel like I learn a great deal just reading your responses to other people's sites.

www.debasly.com



Nice site, clean and simple, text easy to read and information is condensed and to the point.

£2000-£4000. Good job.



Jan 25, 2013 at 10:43 AM
sboerup
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p.7 #5 · Critique your pricing! - 2013


Nikon_14 wrote:
Constructive criticism... always a good thing. Looking forward to what you have to say, Spence.

http://matthildebrandtphotography.com/


$2200-3600. Do you get people booking your top package?

Your site in spanish didn't list prices. ¿Por que no?



Jan 25, 2013 at 10:46 AM
sboerup
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p.7 #6 · Critique your pricing! - 2013


tonyhart wrote:
Bit late to the game I'm afraid, but if you can still be assed, I'd be interested in your view Spencer!

http://www.tony-hart.com


Why is "Digital Negative DVD" in quotes, isn't that what its called and known to be called?

£1600-2250

I think you are too cheap!



Jan 25, 2013 at 10:49 AM
Jamesbjenkins
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p.7 #7 · Critique your pricing! - 2013


I'll play.

My website.



Jan 25, 2013 at 10:49 AM
Nikon_14
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p.7 #8 · Critique your pricing! - 2013


Not yet. Honestly, I only put pricing up on there just about a week ago.

I put the top figure up there because my thinking was that it'll make it easier for clients to rationalize buying the $3,400 deal because "It's not the most expensive, so therefore I'm not overspending".

Aun no he puesto las tarifas en el sitio de espanol porque no veo muchos visitantes en ese sitio.

Thanks once again, this is very kind of you to offer this insight.


$2200-3600. Do you get people booking your top package?

Your site in spanish didn't list prices. ¿Por que no?




Jan 25, 2013 at 10:51 AM
sboerup
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p.7 #9 · Critique your pricing! - 2013


Jamesbjenkins wrote:
I'll play.

My website.


As your opening line to your pricing, I think this kind of contradicts yourself.

"Full day wedding coverage! Our only concern is creating amazing images for you, not worrying about how long we’ve been shooting; If you’re planning a smaller, intimate celebration, be sure to ask about our half-day discount"

You imply that a great deal of value is placed on your being there ALL day, and you're not worried about time. But then you go on and say you'll charge them less if they only want a half-day approach. I'm curious on your ratio of people booking full-day vs half-day.

$2300-4000



Jan 25, 2013 at 10:54 AM
sboerup
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p.7 #10 · Critique your pricing! - 2013


Nikon_14 wrote:
Not yet. Honestly, I only put pricing up on there just about a week ago.

I put the top figure up there because my thinking was that it'll make it easier for clients to rationalize buying the $3,400 deal because "It's not the most expensive, so therefore I'm not overspending".


I didn't think you would be booking that top package, but if its only there to make package #2 look less expensive then good on you I think you could move people up by making a 4th package, and re-arrange package #3 to be less expensive. Give them a reason to go to that package, rather than just analyzing "how much more do I get than 2" pricing mentality. Maybe show how much of a "savings" there would be with #3.



Jan 25, 2013 at 10:55 AM
tonyhart
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p.7 #11 · Critique your pricing! - 2013


sboerup wrote:
Why is "Digital Negative DVD" in quotes, isn't that what its called and known to be called?

£1600-2250

I think you are too cheap!


Thanks for the feedback Spencer. I guess I bung Digital Negative DVD in quotes because it doesn't actually include DNG files or RAWs. It includes the modern day equivalent of processed negatives, that is to say JPEGs in full resolution that allows the client the ability to reproduce their images.

That said, I've never been fully satisfied with the wording there. Will ponder on it.



Jan 25, 2013 at 10:57 AM
deeno
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p.7 #12 · Critique your pricing! - 2013


I thought about doing this last time, I'm glad it came up again.
www.picsbydan.com (currently working on a re-design)



Jan 25, 2013 at 11:19 AM
Prettym1k3
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p.7 #13 · Critique your pricing! - 2013


I'm in.

www.michaeljamesphotostudio.com



Jan 25, 2013 at 11:58 AM
julieawhitlock
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p.7 #14 · Critique your pricing! - 2013


Oh. Do me please
Www.julieawhitlock.com



Jan 25, 2013 at 12:23 PM
julieawhitlock
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p.7 #15 · Critique your pricing! - 2013


I mean my pricing!


Jan 25, 2013 at 12:23 PM
aclauson
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p.7 #16 · Critique your pricing! - 2013


www.luminessencephoto.ca

Thanks a bunch, Spencer!



Jan 25, 2013 at 01:04 PM
wer2012
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p.7 #17 · Critique your pricing! - 2013


www.werthphotography.com Excited to see what you think!


Jan 25, 2013 at 01:12 PM
bwield
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p.7 #18 · Critique your pricing! - 2013


Thanks Spencer!


Jan 25, 2013 at 01:15 PM
sboerup
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p.7 #19 · Critique your pricing! - 2013


deeno wrote:
I thought about doing this last time, I'm glad it came up again.
www.picsbydan.com (currently working on a re-design)


I think your pricing information is scattered across multiple pages. I think having everything condensed to one page is very very helpful to consumers. It'd be like walking in to McD's and seeing menus at the register, in the bathroom, play place, etc...making people walk to different areas to find different options.

So, I don't think you NEED to have all those options posted in order for someone to get the impulse to hire you. The detail stuff should be something you walk them through and help them once they've committed to booking.

So if i'm a customer on your site, I'll expect $2k-3k.

Engagements - $275-500.



Jan 25, 2013 at 01:51 PM
sboerup
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p.7 #20 · Critique your pricing! - 2013


Prettym1k3 wrote:
I'm in.

www.michaeljamesphotostudio.com


I love how you use the word "value" for your pricing title. This is great! I immediately thought that whatever you offered would be of value.

I like how you started with your preferred package first, and then the "mini" option.

Weddings - $2400-4000. I'm gonna guess that people don't have a problem booking once they meet with you, correct?

Take example of his page people, he's doing lots of good things here. Simple, straight forward, easy to read and access, using the right words.



Jan 25, 2013 at 02:00 PM
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