sboerup wrote:
As your opening line to your pricing, I think this kind of contradicts yourself.
"Full day wedding coverage! Our only concern is creating amazing images for you, not worrying about how long we’ve been shooting; If you’re planning a smaller, intimate celebration, be sure to ask about our half-day discount"
You imply that a great deal of value is placed on your being there ALL day, and you're not worried about time. But then you go on and say you'll charge them less if they only want a half-day approach. I'm curious on your ratio of people booking full-day vs half-day.
$2300-4000
Thanks for checking it out. I can understand why you perceive a contradiction. We included that line because we receive quite a few inquiries from brides who have booked a "turn and burn" kind of venue that does 2-3 wedding on a Saturday. There are lots of those kinds of venues here in the DFW area, so we wanted to make sure those brides felt validated. We book probably 2-3 brides for normal length weddings for every bride we book for a quickie.
As for the rest of the site, does it seem consistent with my price range ($2300-$4300 for the Collections)? I'm not thrilled with my pricing page...it feels clunky...but I want people to have enough info to want to contact me...
sboerup wrote:
I love how you use the word "value" for your pricing title. This is great! I immediately thought that whatever you offered would be of value.
I like how you started with your preferred package first, and then the "mini" option.
Weddings - $2400-4000. I'm gonna guess that people don't have a problem booking once they meet with you, correct?
Take example of his page people, he's doing lots of good things here. Simple, straight forward, easy to read and access, using the right words.
I can't thank you enough for the critique and the guess as to my average gross take from each wedding. You're right on, actually. Average amount spent is right about the $3k mark, but I'd love to be more in the $4k range. Someone else recently told me I was cheap for what I offer. Potential clients often tell me I'm out of their budget (but they don't relate that to my work - eg. "Your work is great but you're out of my budget", so I never know if they're not valuing my work, or just broke.).
I really, really appreciate it. Honestly.
Also, we have probably a 60-70% booking rate. Probably closer to 70%. We're still fresh (only 2.5 years doing this), and a lot of our business is word of mouth. New clients rarely have issues with our pricing. But referrals from past clients can, at times, expect lesser prices than our current price sheet states.
Jamesbjenkins wrote:
As for the rest of the site, does it seem consistent with my price range ($2300-$4300 for the Collections)? I'm not thrilled with my pricing page...it feels clunky...but I want people to have enough info to want to contact me...
To be 100% honest, I think the logo and typography of the site make it look cheap. I think it'd be fine for $1500-2500 clients. Is that the kind of client you are booking right now, or are you frustrated that you're not booking at higher rates than you hope?
I don't know what your packages are, so I couldn't say if they are clunky or not.
sboerup wrote:
To be 100% honest, I think the logo and typography of the site make it look cheap. I think it'd be fine for $1500-2500 clients. Is that the kind of client you are booking right now, or are you frustrated that you're not booking at higher rates than you hope?
I don't know what your packages are, so I couldn't say if they are clunky or not.
Almost all of our clients book our $3600 package after the consult. I'm perfectly happy with booking 12-15 weddings per year in that range, which is where we're at right now. I'm getting an insurance agency off the ground, so I have very little time to tweak my photography website for now.
Any specific advice on the logo and typography? I've heard a lot of hating on the logo from FM members, and the typography was chosen as the best option of the web standard fonts available (according to Google Analytics, many of our visitors are viewing us from a legacy version of IE).
I happen to really like the logo, and many clients have commented on its appeal as well. It just doesn't seem to be what FM members like.
PS
Happy new year and a prosper one to you and all here in this forum!
Upto isn't a word, it's "Up to..."
And honestly, your packaging seems to add very little value as you go up, basically only adding 3 hours each time, at a $1050 increase. How many people book the Elite or Signature package compared to the Elegant?
Jamesbjenkins wrote:
Almost all of our clients book our $3600 package after the consult. I'm perfectly happy with booking 12-15 weddings per year in that range, which is where we're at right now. I'm getting an insurance agency off the ground, so I have very little time to tweak my photography website for now.
Any specific advice on the logo and typography? I've heard a lot of hating on the logo from FM members, and the typography was chosen as the best option of the web standard fonts available (according to Google Analytics, many of our visitors are viewing us from a legacy version of IE).
I happen to really like the logo, and many clients have commented on its appeal as well. It just doesn't seem to be what FM members like....Show more →
That sounds right then, most people don't go for the top, nor the bottom, but prefer a middle road approach. So $3600 doesn't surprise me one bit, and if you're happy with that, then cool! And if you're booking the amount of weddings you want, and are attracting the type of clients you enjoy working with, then I wouldn't change ONE THING.
Switch to Gotham if you can, you already use it in your logo.