I am trying to understand this footnote at the end of the article : Editor’s Note: seems like a full frame according to PDN. See previous note. Additionally, to quell any confusion out there, this is an NEX mount camera.
-Jim
Ah, the armchair businessmen are out in force again, lol. What next, guys, venture capital anyone? Didn't think so.
I really enjoyed this one: 'If they want something 'higher quality' or more 'trustworthy' they buy a Canon, Nikon'. Thanks for the laughs and gratuitous instructions, ricardo. I'm off to the shop right now, lol.
carstenw wrote:
This isn't true in general though. Their medium format system isn't the sort of camera which inspires love, but it is the best of the current options, with a tilt-shift adapter, a great wide angle lens, leaf shutters, and a complete lens lineup. All the needed accessories are there, the software works well, it tethers well, everything is well thought out and aimed squarely at high-end pros in fashion and still photography.
Medium format cameras used to the tool of trade for almost every working photographer. It was expensive to gear up but within reach of most professionals. The cost of acquiring a digital back has forced all but the elite fashion photographers and rich people to search for something more affordable. Medium format backs have for sure been expensive to manufacture in the beginning but for the last 8-9 years and probably longer the actual cost has been less than $5000 a piece and probably a lot less. So when Hasselblad and others decide a fairly simple electronic device that replaces your film cassette will be priced 20.000 to 50.000 usd they are committing a business suicide. ....and it worked! They now only produce products for fashion and rich people like they have been aiming at for years.
Right when Hasselblad finally announces an amazingly new, original (caugh, caugh) and magical product - with incredible design and looks - there's always going to be the copycats!
