Not that I am complaining about Canon renewing its rebates on most items till March 3rd, but I was wondering if any one knew for sure or had any theories as to why Canon's trend of the past few years to raise prices around this time of the year is shifting to this new strategy of rebates?
-Is it the the economy? If so how come it is showing now not earlier in the past couple of years?
-Is it the excess supply that might have been caused by the global recession?
-Did the past few years of price increases push a large enough segment of the market away that they are trying to recapture?
-Is this the side effect of the unfortunate triple disaster they had in Japan last year?
-Should we worry about any of this gear having been too close to the area of the nuclear plants in Japan specially if they glow in the dark??!!--just kidding!!!!
-Is it the ¥/$ exchange rate? If so shouldn't their prices have gone up like they were in the past NOT down?
The five-year high of ¥123.90/$ for the Yen was seen back on 6/22/2007. It since has dropped to ¥76.63 (as of 2/3/2012) with the lowest of the past five years at ¥75.83/$ set back on 10/28/2011. Even if Canon sold its gear at the same old $ price to us, they would have taken a hit by the amount the US $ depreciated. With this they are hit twice as hard.
Again I not complaining about lower prices and rebates. I am trying to figure out what's going on and hoping perhaps they let this strategy reflected in the price of their professional camera bodies as well, and not just their lenses.
lukeb wrote:
My guess - Canon/dealers are stuck with inventory they need to sell before the new stuff comes out. The economy hasn't helped things either.
lukeb wrote:
My guess - Canon/dealers are stuck with inventory they need to sell before the new stuff comes out. The economy hasn't helped things either.
By the way, I very much agree with the two reasons you suggested. The only thought that I had was that dealers might have been running a bit leaner with inventories due to the economy but Canon as you said might have noticed inventory build up.
Cheers.
because they are getting desperate. Between the economy, and the current pressure from other manufacturers - particularly in light of the d800 - they need to keep people from wanting to switch. They of course also need to move inventory, but IMHO it is more important to answer nikon right now. A better response would be a 5d3 with pro AF, but my guess is all we will see is 7d-level AF. That's not a bad thing, as that would be good enough for my needs - I have a feeling I am in the minority, though.
Frankly, the d800 only really adds competetive HD movie and a high density sensor to the d700. Then again, the d700 already has the pro AF the rest of us in canonland crave.
Feb 05, 2012 at 03:51 PM
Jonathan Huynh Offline • • • • • • Upload & Sell: Off
Bullseye5d2 Probably because of the bad economy, they need incentives to keep sales up
Yes!
Canon done many time before, extended "Review Rebates" and end after the Camera show such as PMA or WPPI is over. WPPI is schedule February 20 - 22.
Next to all this: I guess their rebated sales where just and simple: very successful. They sold numbers they did not dream about and still made a lot of money. So why not going on with it?
Even after the rebates, the prices are still much higher than where things were a couple years ago. Let's face it...people like to think they are getting a deal.
Bullseye5d2 wrote:
I dont think its because of lenses being replaced by newer mosels since there are rebates on some of the newer lenses like 70-200 2.8 II IS
Probably because of the bad economy, they need incentives to keep sales up
You haven't heard? The 70-200 f/2.8L IS MK III is coming out within the next 2-21 years!!! People the current stock has to be sold..
jdben622 wrote:
Even after the rebates, the prices are still much higher than where things were a couple years ago. Let's face it...people like to think they are getting a deal.
Seems like Canon's price increase is working for them. Although their total revenue in 2011 was lower than in 2010, their net income (net profit) was higher in 2011. Not only that, their camera products have higher profit margins than other products such as office and industrial products.
Interesting question. In any case, I think we can all agree that the lower pricing is a positive thing for those who are making equipment purchases, right? :-)
Ralph Conway wrote:
Next to all this: I guess their rebated sales where just and simple: very successful. They sold numbers they did not dream about and still made a lot of money. So why not going on with it?
I agree that rebates of this past November through yesterday (Feb 4th) were really successful as many of us were tempted by them and bought even though we could have lived without the additional "Rebate Induced" purchases.
Now for Canon to renew the "November 27-Januray 7 Rebate" to February 4th and NOT say a word of it till the end that it was extending the rebates AGAIN TILL MARCH 3rd, leads me to believe that perhaps while they sold many due to the first two round of rebates, they did not sell enough. That is why the new rebates are now good till March 3rd.
