If I may ask....

What works for you? Have you marketed through The Knot/The Wedding Channel?

Thanks

Google AdWords (search results only) work well for us. Those seem to be largely area-dependent as some here have had zero luck with them. We also have a full-page ad in a local wedding resource guide coming up, so we'll see on that one.

Aside from that, the rest has been either word of mouth or connections we have.

The Knot isn't worth it unless you're on page one. As for advertising, I rely mainly on word of mouth. Having a physical location also works well for my business.

Word of mouth/referrals are key.

As far as paid advertisements, I'm doing:
www.mywedding.com (top google listing, worth it or the traffic) and a print ad in Weddings Magazine (a large publication in North Carolina). Also Saathee (a publication aimed at the local Southeast Asian Pakistani and Indian communities) is something I'm looking into.

Ryan Britton wrote:
Google AdWords (search results only) work well for us. Those seem to be largely area-dependent as some here have had zero luck with them. We also have a full-page ad in a local wedding resource guide coming up, so we'll see on that one.

Aside from that, the rest has been either word of mouth or connections we have.


Word of mouth seems to be the best choice....
Interested in hearing about your results from the local wedding guide..
Thanks!

liza wrote:
The Knot isn't worth it unless you're on page one. As for advertising, I rely mainly on word of mouth. Having a physical location also works well for my business.


Thanks, Liza. In my city, Austin, there are only 47 'togs registered with The Knot, so don't you think my chances would be alright?

Saad Syed wrote:
Word of mouth/referrals are key.

As far as paid advertisements, I'm doing:
www.mywedding.com (top google listing, worth it or the traffic) and a print ad in Weddings Magazine (a large publication in North Carolina). Also Saathee (a publication aimed at the local Southeast Asian Pakistani and Indian communities) is something I'm looking into.


That is another avenue I might entertain.

No one else??!

Just word of mouth here.

weddingbells magazine

planning on going w/ myweddings.com

phillip ino wrote:
liza wrote:
The Knot isn't worth it unless you're on page one. As for advertising, I rely mainly on word of mouth. Having a physical location also works well for my business.


Thanks, Liza. In my city, Austin, there are only 47 'togs registered with The Knot, so don't you think my chances would be alright?

Maybe. The Knot seems to have a lot of budget variety brides, yet their advertising fees are extremely high. I've not seen anything positive reported by the photographers who frequent DWF. YMMV.

Note that mywedding.com rates are going up in January. Now is the time to get your ad, if you're able to.