The End of Facebook Marketing
/forum/topic/1155663/5

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D. Diggler
Registered: Dec 27, 2011
Total Posts: 5640
Country: United States

amonline wrote:
Well, that didn't last long. They changed it back again. No more business albums without $$$$$. ... What utter bullsh!t.


YAYYYYY.

Sorry for you all here on this board who are using this feature but I wouldn't be surprised if some of my competitors have been - like what it appears you have been doing - working the system to the detriment of those not using social media.



RDKirk
Registered: Apr 11, 2004
Total Posts: 8976
Country: United States

Sorry for you all here on this board who are using this feature but I wouldn't be surprised if some of my competitors have been - like what it appears you have been doing - "gaming the system" to the detriment of those not using social media.

I'm not a significant Facebook user (either personally or for business). I have a business Facebook presence, but none of my client leads come from Facebook.

Yet, I don't understand your point. Using Facebook as it is designed is not "gaming the system." Facebook has "business page" capability that had a particular feature set that people were using as designed.

And even if someone did "game the system" (which means using it inappropriately), that would be to the detriment only of those who were using Facebook as designed rather than those not using it at all. That's like saying someone who has a website is "gaming the system" to the detriment of those who don't know what the Internet is.



amonline
Registered: Jul 16, 2006
Total Posts: 6840
Country: United States

Ignore him. He just comes here to post jerkoff responses to nearly every thread. He doesn't understand that this one is not ALL about marketing for everyone taking part. Some of us want ALL our clients to be able to see our images (like they request) - while we also get a little insight and feedback from the responses.

The point is our fans request to see and share the images and Facebook doesn't seem to understand that. They just see dollar signs by regulation and limitation of reach. It's just sad. Now, clients that have become friends, who enjoy looking at our work, do not see our business page posts unless they are tagged. I think most of us tag the clients that are in the images. Therefore, the interaction is severely limited without reason - outside the almighty buck.



RDKirk
Registered: Apr 11, 2004
Total Posts: 8976
Country: United States

The point is our fans request to see and share the images and Facebook doesn't seem to understand that. They just see dollar signs by regulation and limitation of reach. It's just sad. Now, clients that have become friends, who enjoy looking at our work, do not see our business page posts unless they are tagged. I think most of us tag the clients that are in the images. Therefore, the interaction is severely limited without reason - outside the almighty buck.

The problem comes from seeing customer service as a profit center (like Canon changing its Professional Service into a profit center).

Facebook has not yet learned how to monetize its most important asset: User interest and activity data. They are sitting on a unique goldmine of information that they haven't figured out how to monetize, so they're falling back on old-time methods as old as soap opera radio. They're trying to make money the same way "The Lone Ranger" radios shows did...merely selling advertising space.



HappyCamp
Registered: Jan 26, 2009
Total Posts: 520
Country: United States

Mark Cuban is also complaining about it:
http://readwrite.com/2012/11/13/mark-cuban-facebooks-sponsored-posts-are-driving-away-brands



amonline
Registered: Jul 16, 2006
Total Posts: 6840
Country: United States

IN the past 2-3 weeks, FB has become saturated with spam infomercials. I can't even enjoy the iPad app any more because sponsored spam fills it up. It's quickly becoming another Craigslist.



scottam10
Registered: Oct 01, 2012
Total Posts: 799
Country: Australia

I gather that under the new system, FB posts will only appear in the newsfeeds of a small percentage of your friends/followers (random 15% I think), unless you pay to promote them.

I think it only affects the newsfeed - I think tagging still works, and people can still see all your posts if they go to your FB wall.

Stupid greedy FB, but I guess FB is free for most users and you get what you pay for. Now we need everyone to jump ship to the next big thing...



spink
Registered: Jul 24, 2004
Total Posts: 1567
Country: Canada

HappyCamp wrote:
Mark Cuban is also complaining about it:
http://readwrite.com/2012/11/13/mark-cuban-facebooks-sponsored-posts-are-driving-away-brands

From that link:
It's Not A Shakedown - We're Trying To Fight Spam
Facebook insists it isn't choking off reach as a way to push brands to spend more on sponsored posts

I call BS because I see this too:

amonline wrote:
IN the past 2-3 weeks, FB has become saturated with spam infomercials. I can't even enjoy the iPad app any more because sponsored spam fills it up. It's quickly becoming another Craigslist.



Cincy Bruce
Registered: Oct 23, 2008
Total Posts: 2202
Country: United States

amonline wrote:
My guess is advertisers are jumping ship, and FB is seeking a way to stay afloat. I really do think there's a new wave coming with MySpace and Google Plus. Here's where we get to see who takes advantage of FB's stupidity. Personally, I'm hoping G+ makes out like a bandit if FB doesn't stop their antics.


I agree with this. I can't feel sorry for FB when they used hype to earn money becoming a publicly traded entity. I'll continue to take advantage of what's free, then I'll start spending more time at Google+.

Bruce



Brian Virts
Registered: Apr 28, 2010
Total Posts: 1924
Country: United States

I can't wait until FB dies.



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