The End of Facebook Marketing
/forum/topic/1155663/4

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TomHarmon
Registered: Feb 03, 2010
Total Posts: 873
Country: United States

Yeah, looks like they're working again. I've seen a bunch in my feed today.



spink
Registered: Jul 24, 2004
Total Posts: 1567
Country: Canada

Sergio Mottola wrote:
having great success with sponsored posts


I tried this for the first time this week. It got 6000+ views and got me 6 new likes. Problem is I have people from all over the planet viewing my post and liking pictures (Nepal, India, Mexico). Not really a bad thing but I would rather target my posts to, you know, the people that like my page in my area?!?!

At least this was better performance than I saw from the facebook ads. Man, such a waste of money.

Spencer.



Ryan Britton
Registered: May 04, 2006
Total Posts: 1999
Country: United States

It definitely wasn't an accident on their side. This was in their weekly email that just came through:

Tip: Want an easy way to get more out of your Facebook Page? Many businesses have found success using promoted posts to increase store traffic and grow revenue. See how.



amonline
Registered: Jul 16, 2006
Total Posts: 6893
Country: United States

Apparently, they switched it back today. I hope it sticks.



Matt B.
Registered: Dec 22, 2006
Total Posts: 1987
Country: United States

spink wrote:
Sergio Mottola wrote:
having great success with sponsored posts


I tried this for the first time this week. It got 6000+ views and got me 6 new likes. Problem is I have people from all over the planet viewing my post and liking pictures (Nepal, India, Mexico). Not really a bad thing but I would rather target my posts to, you know, the people that like my page in my area?!?!

At least this was better performance than I saw from the facebook ads. Man, such a waste of money.

Spencer.


If this is the case, then you unfortunately failed to utilize the "advanced targeting" features of your ad and limit the audience that sees your advertised post.

I agree with Sergio, if done correctly the advertising feature of FB can generate pretty significant results.



visnew
Registered: Jun 09, 2006
Total Posts: 14
Country: N/A

WSJ has an article on Facebook's pay to promote feature. While the article does talk about some positive features about the Promoted Post program, they include interviews with disgruntled small business owners.



saelee
Registered: Oct 18, 2009
Total Posts: 349
Country: United States

Here is an article from fstopper. Interesting read as well.
http://fstoppers.com/facebook-changes-trouble-business-page-owners



amonline
Registered: Jul 16, 2006
Total Posts: 6893
Country: United States

The problem I have with the "pay to promote" is it only reaches people that "like" you. Why should we pay for promoting to people who already request to see our posts? FB has no right to invoke regulations like this. Well, they do... but they're going to alienate a bunch of people.

The marketing ad campaign is common sense when you want to reach people that DON'T know about you. Still you are paying to reach people through friends, so the reach is still limited.

I agree completely with the disgruntled people speaking out. Facebook has no right to yank our relationship links on a personal level just to attempt to make a buck. After all, those people/friends request to see our posts.

My guess is advertisers are jumping ship, and FB is seeking a way to stay afloat. I really do think there's a new wave coming with MySpace and Google Plus. Here's where we get to see who takes advantage of FB's stupidity. Personally, I'm hoping G+ makes out like a bandit if FB doesn't stop their antics.



cordellwillis
Registered: Aug 24, 2004
Total Posts: 5080
Country: United States

amonline wrote:
The problem I have with the "pay to promote" is it only reaches people that "like" you. Why should we pay for promoting to people who already request to see our posts? FB has no right to invoke regulations like this. Well, they do... but they're going to alienate a bunch of people.

The marketing ad campaign is common sense when you want to reach people that DON'T know about you. Still you are paying to reach people through friends, so the reach is still limited.

I agree completely with the disgruntled people speaking out. Facebook has no right to yank our relationship links on a personal level just to attempt to make a buck. After all, those people/friends request to see our posts.

My guess is advertisers are jumping ship, and FB is seeking a way to stay afloat. I really do think there's a new wave coming with MySpace and Google Plus. Here's where we get to see who takes advantage of FB's stupidity. Personally, I'm hoping G+ makes out like a bandit if FB doesn't stop their antics.


+1

....but if anyone was paying attention, this kind of move was obvious as soon as they decided to go public. They have to satisfy the unhappy shareholders with something that generates income. I knew "something" would happen that would affect small businesses in a monetary way



amonline
Registered: Jul 16, 2006
Total Posts: 6893
Country: United States

cordellwillis wrote:
+1

....but if anyone was paying attention, this kind of move was obvious as soon as they decided to go public. They have to satisfy the unhappy shareholders with something that generates income. I knew "something" would happen that would affect small businesses in a monetary way


True. I expected something... just wasn't sure what route they'd take. I REALLY expected something when the value started to tank.



spink
Registered: Jul 24, 2004
Total Posts: 1567
Country: Canada

Matt B. wrote:
spink wrote:
Sergio Mottola wrote:
having great success with sponsored posts


I tried this for the first time this week. It got 6000+ views and got me 6 new likes. Problem is I have people from all over the planet viewing my post and liking pictures (Nepal, India, Mexico). Not really a bad thing but I would rather target my posts to, you know, the people that like my page in my area?!?!

At least this was better performance than I saw from the facebook ads. Man, such a waste of money.

Spencer.


If this is the case, then you unfortunately failed to utilize the "advanced targeting" features of your ad and limit the audience that sees your advertised post.

I agree with Sergio, if done correctly the advertising feature of FB can generate pretty significant results.


Are you talking about advertisements? I'm pretty sure there is no way to target a promoted ad. I went back and checked every option and can't see it if there is.

amonline wrote:
The problem I have with the "pay to promote" is it only reaches people that "like" you. Why should we pay for promoting to people who already request to see our posts? FB has no right to invoke regulations like this. Well, they do... but they're going to alienate a bunch of people.


This makes me pretty angry too...



D. Diggler
Registered: Dec 27, 2011
Total Posts: 5776
Country: United States

spink wrote:
This makes me pretty angry too...


Time to look into new avenues.



Juliewhitlock
Registered: Oct 03, 2012
Total Posts: 30
Country: Canada

I don't know why they can't just come up with an optional level Facebook business account. Charge me $20.00 per months and give me features above and beyond. Better photos, customization options etc. That's guaranteed income for them and less hassle for me!



ZachOly
Registered: Feb 15, 2011
Total Posts: 409
Country: United States

I'd move to G+ if they had the audience, but they don't and I don't see a mass migration to G+ unless FB really drops the ball hard. And even then, would G+ come out ahead of the new myspace?

For me, I'm better off posting one photo from a shoot on my personal FB wall, writing a short blurb and tagging that individual/individuals. The problem here is that I don't know what my stats are and I don't know how many people I'm truly reaching. The other method is to watermark your photos and give them to the client to post on FB as an album and market via word of mouth.



sboerup
Registered: Oct 13, 2005
Total Posts: 9771
Country: United States

amonline wrote:
The problem I have with the "pay to promote" is it only reaches people that "like" you. Why should we pay for promoting to people who already request to see our posts? FB has no right to invoke regulations like this. Well, they do... but they're going to alienate a bunch of people.


When I've promoted, it tells me it'll be shown to people who like me, and their friends. It also forces the post to be seen in their newsfeed multiple times, with hopes an action has been produced.



amonline
Registered: Jul 16, 2006
Total Posts: 6893
Country: United States

sboerup wrote:
When I've promoted, it tells me it'll be shown to people who like me, and their friends. It also forces the post to be seen in their newsfeed multiple times, with hopes an action has been produced.


I said that in the next sentence.

amonline wrote:
...The marketing ad campaign is common sense when you want to reach people that DON'T know about you. Still you are paying to reach people through friends, so the reach is still limited...




Matt B.
Registered: Dec 22, 2006
Total Posts: 1987
Country: United States

spink wrote:

Are you talking about advertisements? I'm pretty sure there is no way to target a promoted ad. I went back and checked every option and can't see it if there is.



Every time I've created an ad (of any type), one of the first set of choices I make fall under "Choose your audience." The options are to limit the ad's reach to individuals based on Countries, States, Cities, or Zip Codes. Beyond that I can choose from a multitude of other options including individuals already connected to my page, individuals NOT connected to my page, or the previously stated "friend of friends who are connected to my page."

There are hundreds of options for targeting who sees your posts, which is what makes the advertising so effective (at least for me).



amonline
Registered: Jul 16, 2006
Total Posts: 6893
Country: United States

Well, that didn't last long. They changed it back again. No more business albums without $$$$$. It actually asked me to promote this morning's album. Greedy bastards. It also does not allow your business tags to show now... or your personal tags. What utter bullsh!t. The only thing you can do is share the link on your own timeline. How weak. Time for Google +.



TomHarmon
Registered: Feb 03, 2010
Total Posts: 873
Country: United States

But no one is on google +. I can't see how it's more effective than Facebook right now.



amonline
Registered: Jul 16, 2006
Total Posts: 6893
Country: United States

Just getting the bricks in place. Will do a MS page too when it launches. It's just a matter of time before FB shoots themselves in the foot. Doesn't hurt to prepare.



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