Hasselblad Lunar - Slogans
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Antje
Registered: Aug 19, 2002
Total Posts: 6157
Country: Germany

EOS20 wrote:










Awww...I'm in love!


michaelwatkins
Registered: Oct 08, 2011
Total Posts: 1659
Country: Canada

EOS20 wrote:










Ok it's all becoming clear now. That's who the target market Hasselblad is going for. Despots with visions of grandeur and/or thongs.


mco_970
Registered: Apr 03, 2009
Total Posts: 5209
Country: United States

Antje, honey, you can have this one! He's alllllll yours!!!!



ultrapix
Registered: Feb 03, 2010
Total Posts: 642
Country: Italy

EOS20 wrote:











# 1 !!!!


EOS20
Registered: Mar 06, 2005
Total Posts: 13601
Country: Australia

I remember the episode of the Simpson's where Homer becomes a astronaut and they were having a press conference where the press kept asking 'Is this a joke?' which I could imagine would have been the same thing for the Hasselblad Lunar Launch.

I can't find a clip (I'm sure most would have seen the episode at least once before) but here's the transcript from that episode:

The scientist has called a press conference. He stands at a podium on a stage in front of red curtains.

Scientist: Ladies and gentlemen and members of the press. I'd like to present the new generation of NASA astronauts: the average American.

Reporter: Jim Wallace, Associated Press. [clears throat] Is this a joke?

Scientist: [cheery] Far from it, Jim. One of these men will prove space travel is within the reach of the common man.

Reporter: Toby Hunter, Minneapolis Star. No really, is this a joke?

Scientist: No, Toby, and no more questions about whether this is a joke.

[Everyone lowers their hand, dejected]






EOS20
Registered: Mar 06, 2005
Total Posts: 13601
Country: Australia

Hasselblad opens new design centre in Italy:

http://photorumors.com/2012/10/10/hasselblad-opens-new-design-centre-in-italy/

Press Release:

Hasselblad opens its new design centre in Italy

Headed by Luca Alessandrini, the company's New Business Development Director, the centre, with its base close to Venice and the Italian fashion industry, will implement Hasselblad's new strategy to gain market share in new consumer segments with products that boast exceptional design and engineering.

Hasselblad Chairman and CEO Dr. Larry Hansen said: "The region we have chosen for this new centre of design excellence is home to many high-tech manufacturers, including those working in the watch, high end automobile and aerospace industries."

"We plan to capitalise on having the best of both worlds with this new Italian centre and our traditional Swedish camera manufacturing expertise."

The first Hasselblad product designed in Italy is Lunar, the company's luxury mirrorless, interchangeable lens camera, launched at Photokina. For the first time ever Hasselblad is incorporating carbon fiber, titanium, wood, leather and precious metals in this state-of-the-art camera, which is set for launch early next year.


The company has announced it is also planning to build a new DSLR, a new compact camera, and its own line of accessories, bags and tripods.

Here's a leaked image of the upcoming Hasselblad Lunar accessories:

http://blog.modernmechanix.com/lunar-suit-for-space-explorer/









Sami Ruusunen
Registered: Jul 30, 2010
Total Posts: 644
Country: Finland

Hasselblad Lunar - In space no one can hear you scream



freaklikeme
Registered: Apr 08, 2005
Total Posts: 5229
Country: United States

briantho wrote:
I love how in that picture there's a line to the "H"-logo as if it's one of the significant features of the camera.


For people who buy one, I'm thinking that will be the only significant feature of the camera.



dpap1978
Registered: Feb 23, 2008
Total Posts: 254
Country: N/A

I think they are trying to copy Nokia's unsuccessful "luxury" line Vertu
http://www.vertu.com/

which offered gem-encrusted Nokia phones for USD 7-25K...
or even more

http://compare.ebay.com/like/320995567116?var=lv<yp=AllFixedPriceItemTypes&var=sbar


that worked really well for Nokia...



dasrocket
Registered: Jul 13, 2006
Total Posts: 2000
Country: Canada

EOS20 wrote:
Hasselblad opens new design centre in Italy:...also planning to build a new DSLR, a new compact camera...


Sounds like they will be releasing an H-fied A99 and RX1 along the 7..



aleksanderpolo
Registered: Jan 18, 2010
Total Posts: 880
Country: United States

This is way too funny, don't miss the ~1m10s mark

http://www.youtube.com/watch?feature=player_embedded&v=fT3BYH6YkIg#!



Tariq Gibran
Registered: Oct 01, 2006
Total Posts: 9903
Country: United States

aleksanderpolo wrote:
This is way too funny, don't miss the ~1m10s mark

http://www.youtube.com/watch?feature=player_embedded&v=fT3BYH6YkIg#!


I saw that the other day. It's sad that Hasselblad doesn't get the joke. The decadence part was the worst. Victor must be spinning in his grave.



EOS20
Registered: Mar 06, 2005
Total Posts: 13601
Country: Australia

The moment that everyone here has been waiting for, the Hasselblad Lunar is finally shipping!

http://www.dpreview.com/news/2013/06/10/hasselblad-lunar-now-shipping




briantho
Registered: Oct 07, 2011
Total Posts: 1059
Country: Sweden

$6995... hmmm... is that including the 18-55 kit lens or for the body only?



cputeq
Registered: Jun 25, 2008
Total Posts: 4240
Country: United States

The Hasselblad Lunar...You've been mooned.



EOS20
Registered: Mar 06, 2005
Total Posts: 13601
Country: Australia

briantho wrote:
$6995... hmmm... is that including the 18-55 kit lens or for the body only?


That is just for the 18-55 lens (hood not included).



RCicala
Registered: Jan 09, 2005
Total Posts: 2819
Country: United States

I already got mine.



Phillip Reeve
Registered: Sep 17, 2011
Total Posts: 1270
Country: Germany

RCicala wrote:
I already got mine.


so no lens included?
can i rent it to impress all my friends?



corposant
Registered: Jul 14, 2010
Total Posts: 2740
Country: United States

Hasselblad Lunar: Finally... Pricier Than A Leica



sculptormic
Registered: Feb 05, 2012
Total Posts: 1090
Country: Netherlands







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