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I like 2 & 3. Either could fit your brand IMO. The last is my 3rd pick. 1 sucks. You're not a car dealer. lol
! You sure I can't interest you in that Trucoat?
Thanks for all for your input. There are elements of the 1st logo that I really like. It's clean, modern, and has a simple design but as others have point out it might seem too commercial and cold.
The 3rd logo is the one that I've been leaning toward. Here are some other examples (slightly different, earlier version) of what it might look like in action.