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Archive 2009 · Advertisement Cards

canerino
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p.1 #1 · Advertisement Cards

Here are five different cards that I will be handing out to promote my business. Curious what your thoughts/impressions would be if you were handed any of these. They are being printed at 5x7 on fine art watercolor paper.

Your thoughts?

2012 © canerino

Nov 05, 2009 at 08:09 PM

canerino
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p.1 #2 · Advertisement Cards

4 and 5. Last one is the back of the card.

2012 © canerino

Nov 05, 2009 at 08:10 PM

Evan Baines
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p.1 #3 · Advertisement Cards

I don't care what your wife thinks: WIN.

They look pretty good Chuck. I'll forward to my wife, who's the best judge of such things.

Nov 05, 2009 at 08:16 PM

DLGPhotog
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p.1 #4 · Advertisement Cards

I like the first three best (b&w over the color too). For some reason a lot of people are drawn more to just child portraits than family (probably because a lot of people love having photos of their kids, but not necessarily of themselves). From a marketing standpoint the b&w work with the "originals" in yellow/orange to draw the eye to the fact that there is print there. I do think the tag line gets lost in the images though. You might want to think about ways to bring it out a bit more. I would also at least repeat the tagline on the back of the card if you don't have anything else you want to put there. You have a lot of real estate there that you aren't using (even while maintaining a "clean" appearance).

Nov 05, 2009 at 08:19 PM

mfreardon
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p.1 #5 · Advertisement Cards

Looking at them as a consumer, not as a professional, number 3 is a winner for me. I love it.

Nov 05, 2009 at 08:19 PM

alanwarp
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p.1 #6 · Advertisement Cards

My amateur opinion is that the text on the front is a little small and seems out of place on some of them, maybe just the website name on the front in slightly larger text then the "Contemporary Children's.." blurb on the back with the rest of the stuff for a cleaner presentation.

That said, the "Contemporary Children's..." blurb works best on the black and white for me.

Overall, the photos are great and that's the most important part.

Take this all with a grain of salt...

Alan

Nov 05, 2009 at 08:22 PM

Jim Rickards
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p.1 #7 · Advertisement Cards

Chuck - good choices!
How big will these be?

They look good as I view them on my screen. How do they look "card size".

Number 3 might be a challenge to appreciate if you're talking business card size.

Nov 05, 2009 at 08:23 PM

evilmu
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p.1 #8 · Advertisement Cards

Much prefer the B&W over the color: partly because I can focus on the text more easily without all the colors and partly because the photos you've chosen have such obvious copy-space. The one with the swing works great!

Would do a few test prints, make sure the font is big enough to be legible at actual physical size and that the letters clip properly (i.e. that once it's printed the edges are well-defined).

Also, copy editor's pet peeve: ampersands (&) never go at the end of a line of copy, break that to the second line so you don't offend anyone's sensibilities.

Nov 05, 2009 at 08:24 PM

canerino
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p.1 #9 · Advertisement Cards

Thanks for all of your thoughts!

The cards will be 5x7 and will be handed out by me at a show. I should also add that I will have my website available for viewing on a 30" cinema display with cards available for those who are interested.

Nov 05, 2009 at 08:42 PM

ESC in KC
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p.1 #10 · Advertisement Cards

I really liked #3 at a glance, but then it seemed more like a PP effect than true panning of the moving subject. The lines at an angle just make it a little fake, but most consumers probably won's share my opinion. I also agree that the text is a little small and hard to read on some of them.

I also think the super close-ups are much more striking than images like #4 and #1. In number 4, he is looking away and they are so small in a fairly ordinary looking scene.

Hope this is helpful for you.

Nov 05, 2009 at 10:51 PM

canerino
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p.1 #11 · Advertisement Cards

Thanks for taking the time ESC! I appreciate the feedback.

In regards to #3: There is no PP effect to create the pan. Its a true pan, straight out of the camera. I think my shutter was 1/15th on that.

Thanks again for the feedback!

Chuck

Nov 05, 2009 at 11:20 PM

yukselserdar
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p.1 #12 · Advertisement Cards

I think #1 and #4 shows your style the best.

Nov 05, 2009 at 11:21 PM

timhpark
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p.1 #13 · Advertisement Cards

Chuck, the text is a little small on a 5x7 card and gets lost on some of the busier backgrounds. I think it could definitely be enlarged.

Nov 05, 2009 at 11:26 PM

timhpark
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p.1 #14 · Advertisement Cards

btw, I'm sure the show will go well!

Nov 05, 2009 at 11:28 PM

tonylovesmary
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p.1 #15 · Advertisement Cards

Lovin' #1, 2, 3, 5, and not 4. I think 5 shows this family better, and your business niche better, than #4.

Must you narrow this down to only one? There's a guy in my town who does landscape, and he has something like 5 different cards he hands out. People look at the designs and talk about them, and that's even more exposure for him.

Nov 06, 2009 at 01:53 AM

jprezant
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p.1 #16 · Advertisement Cards

3 is the clear standout

Nov 06, 2009 at 05:17 AM

Mr. Malik
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p.1 #17 · Advertisement Cards

3 will get you business that is for sure...

Nov 06, 2009 at 06:13 AM

Craig Yannuzzi
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p.1 #18 · Advertisement Cards

Came down to 1 and 3 for me. My choice: 3! Good Luck!

Nov 06, 2009 at 01:35 PM

ESC in KC
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p.1 #19 · Advertisement Cards

canerino wrote:
Thanks for taking the time ESC! I appreciate the feedback.

In regards to #3: There is no PP effect to create the pan. Its a true pan, straight out of the camera. I think my shutter was 1/15th on that.

Thanks again for the feedback!

Chuck

Well then... I must say I really like it (again)! Just knowing it wasn't a PS trick makes me enjoy it more... So #3 is the clear winner to me. Good luck!

Nov 06, 2009 at 02:25 PM

canerino
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p.1 #20 · Advertisement Cards

thanks craig!

esc, i was talking to evan about #3 last week. i consider the shot to be maybe one of five 'great' photographs i've ever taken. i was curious to the exact settings, so i just went back and checked the exif: 1/20th, f/16.

again, i appreciate the kind words!

Nov 06, 2009 at 02:44 PM

Josh Evilsizor
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p.1 #21 · Advertisement Cards

1,2 &3 FTMFW! If I was in the market for a photographer to shoot my family and saw #3 I'd instantly be sold.

Nov 06, 2009 at 02:59 PM


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