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p.1 #12 · Ugly Bride or Cheap Groom ? | |
Tony Hoffer wrote:
Hey Travis,
Whenever threads like this come up, I find that there's an interesting phenomenon. Many people love to talk as if they book perfect clients all the time and make it seem like they're hand-picking who they want. While this certainly is a smart business move (giving the appearance of success), I feel like when put in the same position, many would think twice about what they once said. It's the same phenomenon with some of the really big-time photographers, where there are rumors of them charging 15k to walk out the door. While it gives a good appearance, I'm not sure how much of it is real.
The biggest factor in this, though, is realizing where your business is, and your place in the market (and where you live). For those reasons alone, it's very difficult to go with the advice of people who are in different situations. For example, in the northeast, an April wedding would be coveted, because it's still pretty cold and there aren't a ton of weddings. In AZ, I'd imagine it's probably a bit different.
So, you really have to ask yourself where you are as a business. If you're at the point where you know you're going to fill up for the year (2011) anyway, than you probably don't need this one. If you're still in the building/unsure stages, than it's probably smart to build as many clients/referrals as you can. If you have a full time job and only want X number of weddings per year, than maybe let this one go. If you're full time (or looking to be) and need as much as you can, than it's probably best to take it.
I guess the point is that it's entirely dependent on where you are (metaphorically) and where you think you want to be. Personally, I probably would tell them no on the discount and go from there, but I've had a pretty full couple of years, so I think I'll be ok for 2011. Your situation may vary however, so doing what I (or anyone else) would do, might not be the BEST thing for you.
I can see why you are as successful as you are, Tony. That, and your winning photography...oh wait, you said your wife took all those shots. 
+1 to what Tony said.
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