dmacmillan Offline Dedicated FM Upload & Sell: Off
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p.1 #23 · Ditching a slightly crazy potential client... | |
Are you sure she is the problem?
I went to your web site and I think she may have some valid concerns.
I can't see your photos on this computer. Your prices are low. If your work is nice, comparable to photographers charging more realistic rates, she will sense a disconnect. There are two possible explanations she may come up with. Either you're unaware of the worth of your work and the current market rates, or it really isn't your work, which has been known to happen.
Your website design is not very sophisticated or graphically pleasing. Customers judge you by all aspects of your endeavor, not just your photographs. Anything visual has to be top notch, including graphic design.
The verbage on your website leaves me with an overall negative vibe. You say "no" often, not only with the use of the word, but with your phrasing. I'll cite one example. In your FAQ, you discuss photographing only one wedding a day, but the question and your response are framed negatively. It starts with a negative scenario, that the date of interest is already booked. Then the very question is essentially "will you violate your own policies for me?". You start your response with "Unfortunately, no". The answer continues from essentially a "me" instead of "you" standpoint.
Consider a more neutral question: "How many weddings will you photograph on our wedding day?" Answer: "We are committed to giving you our total attention on your most special day. When you confirm the date with us, you have our time and talent exclusively. We our now free to concentrate all our efforts to providing you with wonderful memories of the day you've long dreamed about!"
Actually most, if not all of the questions on your FAQ should be answered face to face and only if brought up by the potential customer. Read your questions. They seem to be posed by a "doubting Thomas". I can hear potential customers thinking "Yeah, what about that Mr. Photographer!". I also see you raising questions that the average customer wouldn't even think of, for instance the discussion of DVD longevity. Most folks (and a lot of photographers) don't even know it's an issue. You're just planting more doubts and worries.
Here's what I recommend:
Raise your prices. At your price point, you're going to get marginal customers.
Redesign your web site. Make it more appealing in appearance. As part of the redesign, chuck your FAQ page.
Be positive! When I met with my potential brides, I tried to never say "no" or state things negatively. Even basing pricing on time is negative.
Doug
Edited on Jan 07, 2009 at 05:55 PM · View previous versions
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