I think you could click the "www" on anyone's profile and be taken to their site to view what they have in packages and what they charge (though price will be regional).
Huguito, there are far too many variables to answer that question for you. As unblinkable stated try looking into others sites. It took me months to establish my price list. I had to research fellow photographers in my area and compare my skill levels with those com-probable. I then had to establish my worth... what I truly felt my time was worth and what I was willing to sell my talent for. I then factored in my cost, overhead and expenses. I looked into what other photographers would include in their packages and then put together my own after itemizing cost, expense and profit. If you need help to figure this out feel free to e-mail me and I'd be happy to formulate a package for you or details on how I did it. Good luck and remember don't sell yourself short.
+1 what Image Group said. Thats exactly what I did. I now have an excel worksheet that shows me packages, the items that make up the packages, and the costs for everything. I have it down to what I would pay myself after expenses are taken care of. Its also set up so when I change a price on an item, everything updates for me
It goes beyond just the stuff. Thats teh easy part to break down. You just cant apply a typical retail markup strategy for what we do. How do you markup experience? Or how much is talent worth? There are simply too many intangibles. In reality it is those intangibles that set each of us apart, and its those intangibles that allow some photogs to command ridiculous amts of money for doing virtually the same thing with the same stuff as those charging more "normal" fees.
Look at Mike Colon for example. Sure he's a good photographer, but if you look at any of the better third of wedding photographers he is no better or worse. So why do people pay his rate Same with Becker, The Bebbs, The Todds, The Weibners, all the so called rock stars of this business. In reality, they dont outshoot the better mainstream pros every week, yet they command a higher price.....Why intangibles. Its not any one thing you can put your finger on. They are able to charge what they charge simply because people are willing to pay for it....
Now you need to deterimine what people are willing to pay to have you shoot their wedding. That figure doesnt come from a spreadsheet. (well it might be a starting pt) but a good hard look at your photography.....your image...your branding...your presences...your experience...all factor into your "fair market value". The correct answer of course will only be determined ultimately by your potential clients.
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my interpretation of the 'wisdom of red' (hey... i should trademark that.) would be that price lists are a bad thing to drop in clients' laps or display like a fast food menu on your site.
ranges provide for flexibility and customization.
ranges say "hey super-cool client. you are a mighty special individual with wants and needs and desires. i'm here for you, man."
for your own business practices you should have detailed price lists out the wazoo and keep them current according to your cost, market trends, weather, time of day, and shoe color
Same with Becker, The Bebbs, The Todds, The Weibners, all the so called rock stars of this business. In reality, they dont outshoot the better mainstream pros every week, yet they command a higher price.....Why