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p.49 #16 · 'Unofficial' Photokina RUMOR Thread | |
RDKirk wrote:
Unfortunately, the "rest of us" don't really matter all that much. The 20D/30D outsell the 5D by 50 to 1 and I would suspect the Rebels outsell the 20D/30D by 10X that. I would be surprised if the Series 1 bodies even register as a blip on the sales charts.
We don't know, however, what expectations Canon Inc has for 1D sales. Canon produces a comprehensive line of cameras to capture the full range of the market.
I doubt they even bother to closely compare numbers of units sold between their own camera models. Does a grocery store compare the number of apples sold to the number of oranges sold? (This is a different question from tracking percentage of units sold against percentage of units produced.)
I suspect, rather, that they are looking at market share at each market segment. How much of the top-end professional market do they have? How much of the low-end hobby market do they have? Regardless of actual units sold, a commanding market share in either would be a rosy picture from the sales standpoint.
Whether even owning the majority of market share is profitable is another issue that Canon would have already worked out before making the decision to enter or remain in a market segment.
For my sins, I used to do cost and works accountancy, and I can assure you that Canon and every other manufacturer will know exactly how many of each model they sell.
How are fyou going to know how many to produce, or what parts to order, if you don't?
Regards,
DaveMart
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