Monito Offline Image Upload: Off
|
p.3 #2 · The disillusionment of the Canon Elite begins... | |
Pondria wrote: The crop factor is not a key driver for Canon's product road map. What I mean is that Canon gives very little importance on 1.6x, 1.3x kind of things. They have not committed to any crop factors. What drives their road map is basically the Price and the MP. In other words, their road map in next 5 years have Products milestones, which are described as, for example, "$1,000 12MP DSLR". The road map doesn't show "1.6x 12MP DSLR", to illustrate my point clearly. What they are releasing is NOT a 1.6x camera but a $1,500 8 MP prosumer DSLR. Canon can dump 1.6x any time as it never married to it.
I don't know what you are trying to get at. Full frame sensors are not 2.56 more expensive than the cropped sensors (1.6 squared = 2.56 times the area), they are more than double that again because of yield considerations. First of all, not as many sensors fit on a circular die as 2.56 smaller ones because space is wasted at the edges. Secondly, because of the larger area, there is more chance of dust and other elements making imperfections, further lowering the yield.
So, to a company like Canon, it is vitally important whether it is a full frame 8 MP DSLR or a 1.6 crop 8 MP DSLR. A 1.6 crop 8 MP DSLR can be sold at various price points from $1400 to $500, depending on auxilliary features. You can't do it with a full frame sensor. Even if full frame sensors come down in price to that of today's 1.6 crop, then the 1.6 crop sensors will come down in price just as much and their cameras will be hypercompetitive and that market segment will be very price sensitive.
Canon is not going to dump 1.6x. Get over it.
Edited on Feb 27, 2006 at 04:17 PM
|