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p.1 #4 · Opposite Directions... | |
When one company's entire operating profit is a tenth of the average quarterly profit of the other, it would seem clear that the two companies in question have very different approaches to doing business.
If you look at some of the numbers and rationalizations, you'll see in both stories that the high end SLR segment, which is what we primarily discuss here on FM, is going strong for both companies. Whatever decline from profit expectation Canon is experiencing is explained better by falling prices in the low-end camera segment, and the increase in the cost of plastics as driven by record highs in crude oil prices. Canon is a huge consumer of plastics for their copiers, one of which consumes more material than a couple of hundred digital cameras.
Canon's dSLR strategy is hardly to blame for increased costs in materials, since it is clearly reaping substantial profits in that arena, as is Nikon. I applaud Nikon's focus on steering people into the high end, high-profit segment, much as Apple does. Even so, Nikon's quadrupling of profit, while good for system adherents and the continuity of the system, doesn't really mean much in terms of the success of its dSLR strategy compared to Canon. Clearly, Canon is not suffering in the dSLR segment either.
While NIkon's quadrupling of profit to $124 million represents a significant increase, they'll have to pull off that miracle a few more times before they can approach the approx $1 billion operating profit of Canon in any given quarter... and those are the downgraded numbers. I suppose that Canon could also pull off the reverse miracle a few more times, but as of now, neither company is losing money.
Arka C.
Edited on Aug 23, 2005 at 12:06 PM
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