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Archive 2004 · My first HUGE assignment--FINISHED!

  
 
went
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p.4 #1 · My first HUGE assignment--FINISHED!


Rob, I'm amazed at the appearance / presentation of this office knowing that the photos actually make it look better than it really is.

Take your time, make sure that what you see in the view finder is exactly what you want, bracket your exposures, take a small ladder,

Murphy's Law - what can go wrong will go wrong.

You have prepared exhaustively and with your talent and the shared knowledge of the FM'ers I'm sure you will do better than they could reasonably expect.

The best you can do from this commission is exceed their expectations and be flooded with requests for assistance from firms in China wanting to pay handsomely for your considerable skill knowledge expertise.

Remember you are a highly skilled professional and richly deserve the respect and reward for all your humility and very hard work.
Regards
went



Oct 23, 2004 at 07:39 PM
UFO™
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p.4 #2 · My first HUGE assignment--FINISHED!


a "keep it out of the archives" bump.


Oct 27, 2004 at 07:20 PM
Cindy Flood
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p.4 #3 · My first HUGE assignment--FINISHED!


Rob,
Rich at PhotoVillage in NYC told me that he expected to have a 580 available on Thursday (tomorrow).

Good luck. Great thread.



Oct 27, 2004 at 09:55 PM
Lunatique
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p.4 #4 · My first HUGE assignment--FINISHED!


Ok guys, I promised to share everything in detail, and here we are, the moment of truth, and the aftermath.

Let's start with the weekend. On Sunday afternoon, I played around some more with lights (I don't have any of the practice pics to show for that day, since I accidentally deleted them all), trying to see what kind of settings were optimal for capturing computer monitors and still get the lighting looking right, without having to ask the subjects to stay still for too long. Typical monitors have their refresh rates set to 70~85 Hertz, and you'd think you could get away with 1/60 second exposures. It turned out that in order to get optimal clarity and brightness of what's on the computer monitor, I'd need to expose for as long as one second--and I didn't like that one bit. Luckily, the strobes can pretty much freeze the subject in place. I'd get a little bit of blur if someone moved, but I figured I'd just ask the subjects to remain as still as possible for one second.

Sunday night, Elena suggested that we bring both of our laptops, because I envisioned a shot in the meeting room to be filled with laptops, but she predicted that the company probably won't have enough laptops for the look I wanted. This ended up making a big difference in the meeting room shot. I had explained before why I don't want to shoot tethered to the laptop, so even though I had two of them with me, I didn't use them except as props.

On early Monday morning, I stayed up until 3 AM working on exposure notes, lighting placement diagrams, shooting angle alternatives..etc. Having taken pictures of the location days before was the best thing I could've done, because it gave me a solid point of reference when designing the lighting placement. Here are the notes for those of you that enjoy looking at scribbles and doodles.





At 10:15 AM, Two guys from the company (the place is called Jia Shi Visual Studio) came in a taxi. I had already packed up all the lights, light stands, lighting accesories, camera/lenses..etc the night before, so I just let them grab all the heavy stuff. With 4 lights packed in a box, it took both of them to lift it and carry it down 7 floors (in China, the real estate companies are not required to put in elevators unless there are 8 floors or more). Then they made a second trip to get the light stands and accesories.

At 10:30 AM, we arrive at the office. I knew that the odds were against me in an oppressive way, since all you experienced photogs with decades of experience told me that there's no way I can shoot it all in one day, and not to even think about it. But I only had one day, and there was no way in hell I was going to try to convince them to shoot a second day, especially when they are not really paying me--it's just a favor for a friend. I had no idea if I could do it all in one day, but I sure the hell was going to try. There's a huge part of my personality that would never accept defeat or giveup--it's a curse and my life is definitely a lot harder because of it, but I've also accomplished some pretty cool things due to that ambition and tenacity.

There were changes in the schedule, so I started with the post production department. I immediately began to setup the lights, asked for 3~4 guys to be my assistants. I explained how the monolights worked, how to adjust them, how to use the light stands..etc, and then I began setting up the lights. After I had all the lights in place, I stationed one assistant per light, and began taking test shots. If I needed the lights to be adjusted, I'll just say something like, "You on the right, take the power down to 25%, and you over there, bring the light up to 70%"..etc. I couldn't really rely on the assistants if I needed to change the position/angle of the lights, since they were kinda clumsy and were too slow. If I needed to adjust anything other than power, I'd have to run over and do it myself. Elena was my lighting accesory assitant. If I need to swap out colored gels, or put on honeycomb grids/snoots, she'd be the one I relied on.

These are the photos I took of the post production department:

For this shot, I had a red light placed on the very left, and a yellow right next to it, then a blue one to the right of the picture, just out of the shot. Every single shot I took on that day that had computer monitors required me to expose at 1 second. There was no way around it if I wanted absolute clarity and brightness of the monitors' contents.


This shot had the same lighting, but different camera placment. I had to shuffle some guys forward and backward so they don't hide each other in the shot.


I wanted a shot that expressed the camaraderie and the "joys" of late night editing sessions. I asked an employee to take two empty mugs and pretend that she was offering a cup of coffee to a fellow co-worker. Of course, the employees and I had a little discussion about whether it should be a guy handing the coffee or a girl. Knowing the way China is, I said girl, because it's more acceptable to them that a woman serves a man. If I had a guy offer the coffee, people would immediately think that he's hitting on her. Anyway, that's just Asian mentality. I know the culture well and took it into consideration.Can't remember the lighting setup for this one.


This shot was the last one in the post production room. I had envisioned a shot like this for the 3D department, but they wanted it in the editing room. This shot was rather painless, except for the ugly dirt and grime on the equipment. I can't remember the lighting setup for this one.


After the editing room, it was lunchtime. Elena and I ate takeouts in the boss's office alone. Turned out the boss didn't even make it to work that day. He absolutely refuses to be in pictures. Whatever. Right after gobbling down lunch, I immediately began setting up lights for the next session, which was the 3D department. They told me there's an one hour break for lunch, and I wanted to set up while the employees are still on break. I told the creative director that we should shoot the rooms that has the most people, so in case we run late, we only need to keep fewer people around.

The 3D department was hard as hell to light, because it was cluttered and very long shaped. The windows had all kinds of crap around it. I asked them to remove all the crap on the windows, and to straighten all the blinds so they look neater. I took more test shots in the 3D department than all the other locations because it was so difficult to light. I did not want to use the available window light or use big softboxes for normal looking lights. I knew the walls and floors and the computers were way too filthy, and the only way I could get away with it is if I used colors creatively. (Actually, that philosophy applied to the whole day of shooting--there wasn't one single clean room in the entire place except for the receptionist's desk.) Some of the employees were a bit irritated by the constant flashing of me testing lights. I was starting to feel the pressure cooking, and finally, after too many test shots and moving lights, changing colored gels..etc later, I got these following shots:

This shot is one of my least favorites, because the color and the direction of light just doesn't do anything for me. But it sure looks much better than if I were to have shot it with normal colors and brighter. Therewas one orange light to the left pointing to the ceiling, a blue light to the left pointing along the windows, a large rectangle softbox in the middle pointing down the room, and a yellow light at the far end to the left pointing to the right.


Ok, now I have to rant about this dirt and grime crap. I told them days and days ago that they need to clean up and beautify the place. They didn't do a single damn thing. I ended up spending most of my post processing time cleaning up their dirty equipment with the cloning tool in Photoshop. Here's an example of some of the crap I had to clean up.


Mind you, there were crap like that in EVERY SINGLE shot I took.


The next shot I wanted to do the "streaking ghost" thing that one of the FM'er suggested. I explained that I needed 3~4 guys to walk backwards on my command. I picked a girl that looked kinda pretty and also professional. She didn't object at all, so that was nice (truth is, all pretty girls like that attention of a camera. This is a secret that all photogs know and use to our advantage). I took about 4 different shots that I was happy with because I knew I'd have to layer them in Photoshop and play with the motion blur tool to get the look I want. This shot had one blue light on the right pointing left, one orange light on the left pointing right, and a softbox cutdown to a monitor's size just to the right of the shot for the girl's face.


For this shot, I explained that I wanted everyone to look confident, but also happy at the same time. I knew that Asians love to use the V sign when facing a camera, and it's a really cheezy thing. Originally, the Japanese picked it up from the American soldiers stationed in Japan during the war, and as all Asians know, the Chinese and Koreans look up to Japan and copy everything they do, so the V sign gets adopted by them as well. I told them to vary their signs a bit--use OKs and thumbs up--mix it up a bit. One guy was creative enough to pump his fist, but unfortunately a few uncoorporative people ruined that particular shot. Even in this shot I picked, the damn girl in the front didn't even look at the camera. Seriously, this group was totally uncoorporative and uncreative. Complete cogs in the machine. I had one giant softbox on the right, a blue light on the right pointing left, and an orange light on the left pointing right.


This next shot was a request by the creative director. He explained what he wanted, and I setup for it. Blue light and orange light again.


The creative director then requested a shot in the hallway of a company rep explaining something to a client. The guy playing the client was totally macking on the girl, saying cheezy things like, "I think you look great in a skirt." The way he said it just made him sound like a total psycho stalker. I tried not to laugh. He also tried to impress the girl (who's just a trainee there) by telling her that he works in the planning department. Like that really works. This shot had a softbox pointing at the middle, a purple ligh on the left, and a yellow light on the right.


The creative director wanted a group shot. He had no idea where we should take the shot. I told them the best thing is to have them in their actual department. I hate it when group shots are posed outside on some steps or in front of a building because it takes you out of the working enviroment. After shuffling some people around, I took this shot.

That one guy in the front left has his bottom half of the face cut off in every single shot I took. No matter how I tried to get people to pay attention to who's blocking who, he still manages to have his face blocked. *sigh*

This next set is my favorite of the whole day. Cute girls in the cleanest part of the company (receptionist's desk)--what can I say? I had one softbox to the right, a purple light to my right and pointing low at the desk, a yellow light to the left, and a honeycomb grid to my left pointing at the girl's face. I had the purple light hitting the metal plate thing on the left, but in the end, I changed it in post to have the purple on the laptop instead, and changed the metal plate back to neutral color.


Here's what it looks like before post processing:


This shot is probably the best shot of the whole day. Same lighting, except the purple light hits the laptop instead of the metal plate on the left. I had Elena give the girl in the black top my business card, so if she ever wanted to have her photos taken, she'd know where to find me.


Before post processing:


This next shot took a while to setup, because they had to fumble around to get the projector to work. I asked them to gather all the laptops they could find, and they came up with only three. Luckily, Elena's suggestion helped and having five laptops total didn't look too bad in the shot. I also asked them to put out one clean sheet of paper, one pen, and one glass of water per person. The guy in front of the TV is the friend that I did this favor for. He's a film director, and currently a supervising director at that company. MAN OH MAN he owes me BIG for this favor. This shot had one snoot on my friend's face, a blue light on the right pointing at the TV area, and one yellow light on the left pointing at the wall on the right.


Before post processing:


Upon learning that I did my homework until 3 AM, and after observing the way I worked, my friend shook his head with amazement and said, "So THAT'S why the Americans kick ass at everything they do. You guys take your work very seriously and work very hard. What you have done today here is to have set an example for our employees of how a person SHOULD work. I need to rally up our employees and criticize them and tell them to learn from your example."

This last set in the boss's office is my least favorite, maybe because it was already supper time, I was hungry, and I was worn out like a dog. Anyway, I explained to them what I wanted, and they took their place while I tested out the lighting. I wanted to make sure the desk lamps' lights showed up in the shot, so even though there were no computer monitors in the shot, I still exposed for about a second or so. There were one puple light on the left, one yellow light on the right, and a snoot on my friend's face. Notice that he's holding a pipe. For some reason, that's his idea of sophistication.


Before post processing:


This last shot is the worst one of the whole day, I didn't realize I totally blew it until I got home and downloaded all the images.I had forgotten to expose longer to get the desk lamps!!! On top of that, I ran out of lights (I had a noot on my friend, a snoot on the woman with the green sweater (the boss's wife), a honeycomb grid on the remaining three at the right, and a yellow light for the overall coloring. I really wished I had more than 4 lights just then, because the shot sorely needed another color in it). OMIGOD I totally panicked when I saw what I had done. After some creative thinking. I decided to go really really deep into the post processing and editing to salvage what I could. You can see for yourselves how extensive the rescue work was. What I had done with the cityscape in the window really worked, so I use the same trick on the other shot as well.



Before post processing:


I'll explain all the stuff I did in this shot, to give you guys an idea of how extensive the editing was.

1) I color corrected what I could, and what I couldn't correct, I just added a color layer in Photoshop and painted in colors that I wanted. All the purples, blues, and pinks you see on the walls and carpet are painted in.

2) All five people had been brightened, and to simulate the light from the desk lamp which I failed to expose for, I brightened areas on the girl's arm and face, added illumination on areas around the lamp..etc.

3) The cityscape outside the window is a picture I took while in Shanghai. I first tried to clone all the crap reflected in the window out, but it didn't look very good, so I put the cityscape in.

4) Removed some dirt and grime from the carpet and wall.

So anyway, it took me from 10:30 AM till 6:30 PM to shoot all 6 locations. Although I could've done better, it's already a miracle that I did it all in 8 hours--I was afraid I'd be shooting late into the night. Words cannot express how happy, relieved and proud I was when I wrapped up and still was able to have dinner by 7 PM. I guess I broke some kind of a record?

Statistics for the day:

Locations shot: 6

Shots fired: 246

Shots finalized and used: 15

It was the most grueling thing I had done in a very long time. I was barely able to walk by the end of the day. I was so exhausted that I couldn't even sleep--my mind kept replaying the lighting setups and exposure ideas. The post processing took two days. I'm so glad it's over.

I think more than anything, I agreed to do this favor for my friend because I wanted to put myself to the test. I wanted to know if I had what it takes to be a professional photographer--whether I choose to make it a career is irrelevant, I only needed to find out if I had the right stuff.

Truth is, I wouldn't want to do this for a living. It's too grueling. !!!

Big thanks to all of you that gave me suggestions, and I hope this entire ordeal has helped some of you as much as it has helped me grow as a photographer--and more importantly, proved to myself that passion, tenacity, ambition, and thorough planning can overcome overwhelming odds.



Oct 28, 2004 at 10:51 AM
jfricks
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p.4 #5 · My first HUGE assignment--FINISHED!


Rob: your lighting definitely makes a difference. Maybe too grueling, but you've got what it takes.

john



Oct 28, 2004 at 11:16 AM
KIDERAL
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p.4 #6 · My first HUGE assignment--FINISHED!


Great job....

I am amazingly impressed at the effort at both your assignment and your analysis of the assignment...

Congratulations...



Oct 28, 2004 at 11:22 AM
Claude
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p.4 #7 · My first HUGE assignment--FINISHED!


Wow, great job! Thanks for the explanations - they show how difficult the job of a photographer is. Your great Photoshop skills (acquired when producing your wonderful paintings) helped a lot here.

Claude



Oct 28, 2004 at 11:23 AM
Andy Biggs
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p.4 #8 · My first HUGE assignment--FINISHED!


Wow. You did a great job, considering the difficulties involved. Thanks for posting and keeping us in the loop.


Oct 28, 2004 at 11:29 AM
charlieboy
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p.4 #9 · My first HUGE assignment--FINISHED!


Man I'm tired after reading it all! ! Great posts of before and after and what was involved. Great job!


Oct 28, 2004 at 11:45 AM
tom in mpls
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p.4 #10 · My first HUGE assignment--FINISHED!


very impressive job, and fun to watch the project unfold. i have one thought, though. you have several shots of one person pointing and the others looking--only they are looking at the person who is pointing, instead of where the person is pointing. it looks more genuine to me for the "listeners" to be looking at the point of interest.

what a grimy place! congrats on getting this place to look so good.



Oct 28, 2004 at 11:50 AM
Duncan Staples
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p.4 #11 · My first HUGE assignment--FINISHED!


Couldn't have said it any better than Guy.


Oct 28, 2004 at 12:37 PM
John Power
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p.4 #12 · My first HUGE assignment--FINISHED!


What Guy states is of course true with every profession. It is the things that the customer does not see that that makes the pro a pro i.e. the preparation coupled with the vision of the final outcome . When I prepare a case for trial I start with the closing argument, which is, technically, the end of the case. Along the same lines, the photographer starts with a vision of the end i.e the final photos, and "builds his case" from that perspective.


Oct 28, 2004 at 12:51 PM
Salon1990
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p.4 #13 · My first HUGE assignment--FINISHED!


Awesome job Rob! That was really great to read through your processes. you can be very happy with the results you managed to slavage from this very difficult shoot.


Oct 28, 2004 at 01:23 PM
DirkRiskar
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p.4 #14 · My first HUGE assignment--FINISHED!


Absolutely amazing! PhotoShop just moved well up my list of gear to get!
(So far I've only been buying lenses and flashes and some minimal lighting equipment)

The before and after pics were extremely helpful- it hardly looked like the same place!



Oct 28, 2004 at 01:58 PM
BeeMan458
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p.4 #15 · My first HUGE assignment--FINISHED!


The magic was in everything from prep, to the can do attitude, to the gels and the PS work at the end.

Liked the idea of layers to paint in the color, and change out the window reflections in the final office shot of the boss with the pipe. I'm jealous

Great effort on your part to share the before shots, the shoot itself as well as the PS effort.

Wow!

P.S. Had to ask my son about the history of the term "macking"



Oct 28, 2004 at 02:32 PM
UFO™
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p.4 #16 · My first HUGE assignment--FINISHED!


Certainly worth the wait Rob. Congratulations on a fantastic job.

It would be cool to have a seperate thread just on how you added the cityscape into
the windows.

Keep us posted on the reaction from the client and what the brochure ends up looking like.







Oct 28, 2004 at 06:57 PM
kush
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p.4 #17 · My first HUGE assignment--FINISHED!


I wonder if with your skill you could have created proper office space, inserted random people and maybe your friend, and skipped the shoot altogether Probably taken less time (joking ... I think)


Oct 28, 2004 at 09:01 PM
alanS
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p.4 #18 · My first HUGE assignment--FINISHED!


Rob, thank you for sharing. it is very interesting to see how you took a challenging assignment and broke it down into smaller managable tasks. In my book hit a home run.. make that a grand slam.

You also reinforced in me why i keep this a hobby!

thanks again

...and as UFO mentioned post some PDF's of the brochure



Oct 28, 2004 at 09:55 PM
Lunatique
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p.4 #19 · My first HUGE assignment--FINISHED!


Thanks for the kind words you guys!

tom in mpls - I asked them to look at the person pointing because to me, it connects them more emotionally.

Guy - Thanks! I don't know what you look like, but I bet you are a slender guy. A man who does this for a fulltime living must burn lots of calories every day!

Thomas - I think macking is a hip-hop thing. So, it's understandable you had to ask your son.

Pete - Actually, I can just explain it here, since it's quite easy. To add the cityscape, this is what I did:

1) Find a suitable photo of a cityscape. Really should use one you took yourself--but that's a matter of personal integrity.

2) Throw that cityscape photo into the original shot on another layer. (this will be called the cityscape layer)

3) Make a duplicate layer of the original shot. (this will be called the duplicate layer)

4) Lasso select the window panes. Use the + or - functions to perfect your selection.

5) Copy the selected area of the window, and paste to put it on another layer. (this will be called the window layer)

6) Ctrl click the isolated window layer to reselect the selection.

5) Delete the window selection from the duplicate layer.

6) If haven' done so, arrange the layers like this: Top layer = duplicate layer with windows deleted. Middle layers = cityscape and window (doesn't matter which is on top of which). Bottom layer = original shot.

7) Hide the window layer so you can see the cityscape layer. Move the cityscape layer around to get the right look. Resize the cityscape layer with the transform tool if needed to get the scale right.

8) Change the window layer or the cityscape layer to Screen Mode--depending which is on top. This step combines the reflection in the window and the cityscape, and makes the whole thing look authentic.

9) Adjust the histogram of the cityscape or the window layer if needed.

And that's it!

The client hasn't seen the final results yet. They are scheduling a visit to my place probably in a few days. My friend is very moved and impressed by my work ethics, and he said he'll bring all the top personnel from the company to my place so I can explain to them the entire process, and hopefully his people will learn some stuff from it.

kush - Hahaha, I wish. That would never work because in order to create the illusion of realism, you must have a solid base to work off of. Even paintings need references. Randomly inserting people and props could only work if they were shot in the same lighting setup. I could probably paint the hell out of everything, but then that's no longer photography. The amount of post editing I did on some of shots are quite extensive, but still well within the realm of photography. Every single commercial photographer goes to the same length to provide clients with print perfect results--or at least that's my impression. As far as I know, swapping out stuff, cloning out imperfection, changing colors..etc are commonplace in commercial photography.

alanS - I'll post it if/when they get it done. Most likely I'll contribute to the design process if they ask me to.










Oct 28, 2004 at 10:48 PM
khat
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p.4 #20 · My first HUGE assignment--FINISHED!


Thank you for the thread! This is one that I will remember for a long long time. It’s great that a lot of knowledgeable folks are willing to help each other. And it’s great to see what that knowledge can do when in a hand of a "PRO".
When you first posted about buying a DSLR I visited your website and was amaze digital paintings. Now I am amaze by your creative ability to create wonderful photos from a place that looked like a dump.

What I like the best is the way you explained step by step the process of how you went about taking each photo and all the work involved behind each one. I also want to thank you for taking the time to describe each step and appreciate your insight behind each photo.

Again thank you and all that contributed to this thread. It’s been wonderful!

Ken



Oct 28, 2004 at 11:29 PM
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