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| p.1 #8 · p.1 #8 · Huge Instant Savings: Canon 5D Mark III and EOS 6D |
Not selling enough cameras...not hitting their revenue projections. If they were selling like hotcakes, you would never see a drop.
Nah. That's what everyone said at the time the 5D3 was released. One even predicted the demise of Canon as a company.
There are many reasons to reduce prices on cameras. Some cameras, for example the 5D3 and 6D, have long ago paid back their R&D costs and met their profit targets.
In 8 months, the Yen has fallen 15 % against the US dollar. So a lower dollar sale price in the USA returns the same quantity of Yen back to Japan. Hence they drop the price to boost sales and rake in more profit, at no loss of Yen to the company.
Edited on Mar 02, 2015 at 01:23 AM · View previous versions