Upload & Sell: Off
This is nothing personal, but newbe photographers simply are unfamiliar of proper fees or how to stand up for themselves because 99% of them just decided one day to be a photographer and have zero business experience that is generally taught by another photographer or proper schooling. There's nothing wrong with that, but just spend some time to familiarizes yourself with the business side.
Couldn't agree more!
I am always harping on the need for Photographers to educate themselves in sales, marketing and advertising and that these skills are in fact more important to their profitability than their skill with a camera.
The amount of endless " how much should I charge" type posts on forums drive me nuts. If you don't know what to charge you shouldn't be taking pics for money until you hit the abundant resources and educate yourself till you do.
In this case I agree with the previous sentiments of taking control of the situation or walking away.
You have paid your dues, proven your work for tiddly winks money, now it's time to get serious.
I'd be telling the teacher that you can no longer afford to put in the time for the money you are getting because you are loosing out on other potential markets.
Tell her you will provide cards and or flyers to be given to the kids and parents and you would also appreciate a line in the program informing the parents that the pics of the dance will be available for purchase at abc website.
I'd say it's pretty likely you will get some resistance, why wouldn't you? The teacher is on a good wicket atm and any deviation has a good chance of not being appreciated simply because people inherently don't like change. |
Be prepared to dig in and if need be, offer a percentage of your PROFITS ( NOT takings).
Work out your pricing in advance and I would suggest offering value added packages of the same child for multiple images. Getting the people to your site is half the battle, looking professional and really working those visitors to get the best return is the other part.
Don't be price focused, the parents probably spent a small fortune on costumes and outfits and this is a one off event that had months of preparation. Charge a solid but fair price and don't think for a minute that you have to be cheap to make sales. Nothing could be further from the truth.
If you are uploading the pics to a site, you need to get them up asap. I personally wouldn't stuff around editing them anymore than to take out the bloopers, get them on line with a watermark ( you decide on size and how ugly you want to make it) and have your shopping cart set up and ready to go. Myself I wouldn't be going to bed till the things were uploading even if that took an all nighter.
Getting the pics up quickly as possibly can not be over stated.
I would also be upping the ante and trying to shoot individual pics of the kids in their costumes. The dress rehearsal is a great opportunity to do this. Set up a background with a couple of lights and pump them through. It needn't take long, do a close up, bang off a couple of frames, pull back for a 3/4 or full length, another couple of frames in case you get a blink and next. You should be able to shoot it as fast as you can read it.
Backgrounds are dirt cheap on ebay as are Chinese studio lights and if you are doing it remotely right you'll make profit on the first gig from sales of these pics alone.
I'd also see if you could do group shots of the kids in each performance which would also be a seller and give you something else to throw into a value added package. Think of the big picture ( pun intended) and market the heck out of this.
In the unfortunate event that the teacher completely puts the kibosh on it, I'd say you will have to think it over if you can continue to do the gig and you'll get back to her I'd then do as suggested and go market your services to some other schools in the area and see who goes for it. You can then either go back to the first teacher and say sorry, I have a better offer or continue on as you have if you think it's remotely worth it.
I'd love to have an opportunity at an event like this, I go after them every year with the private dance schools and always do well with them.
There is good money to be made here, you just have to work the opportunity and make the most of it.