Upload & Sell: On
Well, they continue to manufacture high end gear such as the 1D series and the super-tele lenses. Obviously they want buyers for these products. While indications are many (maybe even most) of these buyers are well heeled amateurs, there are some pro segments that still benefit from such equipment, where a 5DIII or 6D won't cut it. Unfortunately, in certain photo markets the cost of the most suitable gear is increasing, as a percentage, well beyond the (percentage increase in) rates photographers are paid. If fewer in Canon's target market are able to outright buy the high end gear, then...Show more →
That is my point.....I believe that all of their current supertelephoto lenses are already priced for very low volume sales @ very high per unit profit, and that is wherte they probably wanna be. Therefore, they do not need to intervene with rebates, special offers and some such in order to increase those sales. As long as that lens line is selling in projected (low) numbers, for predetermined fixed price, and the line garners projected profits, they will just let it run as is.