Upload & Sell: On
D. Diggler wrote:
Can you actually say that you've picked up any business through your participation on Facebook? I hope it's not being just a big "time suck" for you being this water cooler for the wedding guests with no bookings really coming from your time spent.
Yes, absolutely. Lots. i'd say 50% of my bookings are people who I can track to previous comments, likes or tags in FB posts prior to them contacting me about booking. Close to 30% of those I can't track, when I do find them on FB (and I always search them out), have mutual friends being former brides or parts of the wedding party.
It's interesting, but out of every wedding we shoot, I become FB 'friends' with a handful of the wedding party on my personal page, and of course invite them to the business page. At that point, they're becoming additional folks that see my work, and when promoted, their friends are also in the viewing range. It's a very trackable and scalable system I have going..
With all that said. I don't necessarily like it. I mean it's keeping me booked, but I'm at FB's mercy. I'm trying to figure out why I even have a blog if it acts as a static port of my FB posts, and it gets a small amount of traffic. My site, with the portfolio images, gets a lot more, and I do get a decent number of inquiries through the website 'contact me' page.
I really love the communication I have with these people. I feel it's one of the strengths of the business. I feel if I lost that, i'd lose the connection I have with a lot of these people, and I don't think the blog is capable of doing that...