Upload & Sell: Off
Andy, did you use the ads to offer say a print at a special price? Or are you just building likes...I don't have lot of likes yet and not sure if 100 or 1000 does anything for me, gets me seen but will people buy from Facebook?
I usually use the promote this post option for a few different things. The first would be for special promotions, like if I created a coupon on zenfolio for canvas or whatever it may be. The second would be for images that I think will do great in the print market, say one of my popular football shots or a shot of the local ski hill. The ads I'm running are really to stockpile likes though, and I figure if I'm able to get 100 new likes then one or two of those translate in to print sales.
And as far as if likes translates to prints sold, it absolutely does for me. It really depends on the business however. But I would go as far as saying 75% of my prints sold stem from Facebook. And when I look at the cost of advertising I think about if it will generate a sale for me. For example, I promoted this print via Facebook for a measly $5 and got two sales out of it that I know came right from Facebook. Even when I do not pay for promotions I still see an upswing in print sales for a recently posted print- even if it is an older shot that has been long dormant.
Andy - are you using Zenfolio to host your Peak Photo site? Do you do your own printing & fulfillment? Nice work BTW