Upload & Sell: Off
| p.1 #10 · Getting legitimate inquiries |
The thing is all my packages are custom made, so when I get the "out of budget, goodbye" response it feels kind of odd. I try to show the flexibility, perhaps not clearly enough. I usually just wish them good luck at that stage, as I assume they've seen the flexibility and don't like it. Perhaps I should try to be clearer here...
Newer business owner here so take my advice cautiously... but here's my take on custom packages:
I think its hard to strike a balance between too much and too little detail of how you charge with custom quotes. Too much detail invites nickle and diming, and too little doesn't convey your value. Maybe not a great example, but look at your cell phone bill online, and your monthly statement: when I see the bill online it is a single dollar value with little information and I pay it and move on; but when I see the statement with all of the charges/taxes, I get irate and have trouble finding the value in needing to text message. So, back to your custom quotes... How do you respond when they ask, "why is this more expensive than that"? I'm not really sure what the answer is to that but unless you have a rubric that you use consistently, and can convey this to the client, I think that it can come off as if you're pulling numbers out of the air.
I think they make it difficult for clients to gauge value. That is, if they're getting a single quote, it can be difficult to discern if that is your starting point for photography, or your ceiling. I think this is one of the benefits of having an organized set of packages to work from, and customize if need be. Clients have a better idea of what they get for their money, and the relative value of adding coverage or upgrading print products. If you're dedicated to custom quotes, maybe create a high and low estimate so that they have a better baseline to gauge the relative value of the things you offer in your packages.
Obviously I don't know how you communicate all of these things to clients so none of these points may be of use, but they are all things that I personally feel about creating a completely customized package.
Edited for clarity