Upload & Sell: Off
| p.1 #7 · Getting legitimate inquiries |
Do you feel you can do this most effectively without actually meeting someone though?
I'm quite sure anyone can. I'm not advocating that you don't meet with people, but I do think that photographers tend to put a lot of obstacles in the way of clients understanding why the photographer should be hired. If you are forcing them to find you, inquire, email back and forth then commit to an in-person meeting before they know why they should choose you then you are predicating your success on a whole lot of "ifs" falling your way.
Thank you for that. I completely see your point. I guess part of the issue is that I always prefer to meet someone before a booking to see if we get on well. But perhaps I'm projecting that desire too strongly, and creating too many different steps.
ricardovaste wrote:I imagine you may well be able to as your experience and skill is clearly huge compared to mine. I feel I do communicate this before I meet them, just not as effectively as in person.
(note- the following comment is intended to invoke a positive change, not be negative - just saying). Assume for a minute that you aren't communicating your value effectively at all currently. What would you change? How would you do it better? What can you communicate about the value that you offer that has nothing to do with how the photos look? /quote]
Good things to think about. I think I need to communicate my pricing clearer, but apart from making more of an effort with passing inquiries I'm unsure of what or how I'd change right now.
ricardovaste wrote:EDIT: But that does make me think about something I was doing more of at this point last year. Thank you.
So what changed?
Well, the only thing I can see is that if people were passing through with an inquiry, I probably made more effort to state the actual benefits and value of hiring me. Whilst now I've probably gone too relaxed... if someone passes through with "Hi, Prices, Thanks"... I pass on prices, ask a question or two, but not much more enthusiasm than they're showing me. Perhaps I've got a bit lazy there. On occasion if someone shows genuine interest then I probably talk about the value of using me more.
I did used to do 3 packages. But I found people didn't really fit into them, and felt like you were forcing them into something. So from that feedback I changed to bespoke packages... feedback has been very good from clients. They prefer this. Perhaps the issue right now is communicating how a custom package works, or the flexibility it offers...
I should note my 'price list' does have one package in there. It's brief. Includes 10 hours wedding, 2 hour portrait session, an album, disk of images. It's essentially the top package of what I feel I can offer. Perhaps this puts people off, I'm not sure.... It's meant to be more of a marker for people, and not what I'd expect most people to spend. So if they go below that it's still good for me.