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Actually I was talking about a 24-70. I just noticed he said 28-70. However, if the made a 24-702.8VR, the lens would have to have room for the VR components, that would add cost, size and weight, and they could charge more for it anyway so they would. The average consumer would not be their target market. You can't really compare consumer variable aperture lenses to a professional fixed aperture one. There are many features that add cost to pro lenses like higher quality and larger glass elements, 9 aperture blades, all metal, weather sealing, Nano-Crystal coatings, more ED glass elements, 5 year warranties, etc. Totally different animal.