Haha It does look like it says "tattoos and smores". Wouldn't that be an interesting idea!
To answer your question that horse is actually a painted sculpture in front of Kelly's Eastside bar, there's a few of them spread around the downtown area
Thanks for the info about the horse. I forgot to mention the old style bicycle. That's really a nice element in the composition. If it wasn't for that section of newer vehicle on the right, it would look like a much older photograph.