Upload & Sell: Off
| p.3 #19 · Wedding Photographer? Ya' okay! WTF? |
It comes down to this guys. One thing that canít be disputed is that for the right reasons or the wrong, one will not have to search long and hard to find people who just feel that many photographers charge an arm and a leg for their work. Theyíll argue that $100, $200, $300 an hour or more is just insane. And while in every business, you will see some price competition, in an industry where many consumers feel this way about price, itís not going to be hard for someone to step in and undercut.
Part of the bitterness though I think stems from this. Itís not true what is often insinuated where if the price is low, the pictures are crap and the client was ripped off. Fact is, this is a business with a learning curve thatís inviting to new photographers. Itís a learning curve that allows anyone who really wants to to produce at least solid pictures that will hold up.
That being said, it is a fact that some photographers can do magic. Itís a kind of magic you canít get even if you aquire the greatest education that can be found in photography because itís a magic you canít teach. Itís also a magic that some high priced photographers arenít guaranteed to have. Itís also a magic that if you have, you need not worry, there are clients who will pay for it. The market will see to that, it always does.
The only thing really changing is the ease of getting into photography. This is a good thing on many fronts. It provides checks and balances on the status quo of photography as it were. It allows people who would otherwise have little more than a few Kodak shots get someone in there to do the work for them that they otherwise could not afford. And yes, it offers a challenge to the price. If the going rates are too high, they will certainly drop and thereís no changing that. The market will decide.
Being consumed or upset with the fact that itís a changing market will do little more than that, get one consumed and upset. The best thing to do is to ride the market shaping it here and there as you get opportunities.