Upload & Sell: Off
| p.3 #15 · Someone told me weddings can become... |
D. Diggler wrote:
Do you ever feel underappreciated by your clients?
Oh, yes, I do. Way too often! Maybe a third of the jobs or so ... I go through the Big Day feeling I'm not being given much respect or appreciation. And when the client acts that way towards you, the family and wedding party pick up on this and then they, too, hold you in that same regard.
It's a bummer working under those conditions and usually the pictures from those jobs turn out to be nothing special because of the poor interaction between photographer and subjects.
So why are you booking these clients? I'd argue that if you aren't happy working for this type of client... find a way to identify them and don't take their jobs. I think that all of the couples we've worked with have respected us and enjoyed working us... they are personally interested in our success as a business. I think that too few photographers have really sat down and identified what their ideal client is. What they do for a living, they like to do for fun, how old are they etc.... this can seem like a daunting thing to, especially out of thin air. but I've found the best way to get their is to look at past clients and find the ones you've enjoyed working with the most.... then learn about them... what did they do for a living? where did they go to school? what do they do for fun? what music do they like? How did they meet? how did he propose? The next obvious question is... how do you attain all of this info... pretty simple... you ask. If you aren't asking these questions or learning about your couples in some other way then it doesn't really surprise me that they aren't interested in or respectful of you, because you aren't interested in them.... if you change this, your client will change... try it and see.
I've read this so often " only book the clients that you want to work with", but isn't that an over simplistic view of running a wedding photography business ? We turn away work that could pay the bills because we didn't connect with the potential client ? I don't really see how a business can stay in business unless they are a part time "we do it for extra cash" business OR they are a well established business that can do that.
But for the everyday, average wedding photographer, I can't see that happening. We would starve.
Your reply sums it up quite nicely... if you're interested in being everyday and average, continue to book anything and everything that walks through the door.
Honestly though... I'm not actually suggesting turning away clients (okay, maybe that is the right thing every once in a while) but actually, I'm suggesting that you find a way to target your ideal client and design your website, your interaction with them, your presentation... everything, so that it attracts that client. If you do so, you don't have to turn away clients because only the right ones are coming to you.
That's ridiculous and I agree with the other poster. You can't turn jobs away. If it aint your main business fair enough, you can do that but if you are trying to pay the bills raise kids, how the hell can you turn jobs down. You can try to attract the right clients, I agree with that but turning work down....I don't think so...That is a very bad business plan and advice. If you are getting 1000 weddings requests a year at 5k each on a quiet year, then year, turn them down but I don't think any person will be turning them down until they get to that stage..
Silliest thing I've heard...