Upload & Sell: Off
Your reply sums it up quite nicely... if you're interested in being everyday and average, continue to book anything and everything that walks through the door.
Honestly though... I'm not actually suggesting turning away clients (okay, maybe that is the right thing every once in a while) but actually, I'm suggesting that you find a way to target your ideal client and design your website, your interaction with them, your presentation... everything, so that it attracts that client. If you do so, you don't have to turn away clients because only the right ones are coming to you.
That's ridiculous and I agree with the other poster. You can't turn jobs away. If it aint your main business fair enough, you can do that but if you are trying to pay the bills raise kids, how the hell can you turn jobs down. You can try to attract the right clients, I agree with that but turning work down....I don't think so...That is a very bad business plan and advice. If you are getting 1000 weddings requests a year at 5k each on a quiet year, then year, turn them down but I don't think any person will be turning them down until they get to that stage..
Silliest thing I've heard...