Upload & Sell: Off
| p.2 #12 · The art of selling albums |
I read this thread last night. Very interesting. I have been comparing photography to a business I ran for over 10 years.
Why is photography different than engineering? When a customer wants a bridge, they have no interest in paying for the "design", they want the bridge. You can't drive over a concept, you need the hard product.
If the customer wants any widget, they could care less about the gas pains of developing the product, they want to pay for the product.
Sure, the customers wedding is unique, but, why would the customer want to pay for the photography, when all they want in the end is the pics?
The customer could care less about your travel expenses, could care less about your new lens purchase, could care less about your hours to complete the project.
What I have seen in this thread is photographers move these expenses to the forefront of what the customer sees.
Trust me, if an engineer tries to put those expenses in the front of a project, there is far less success in selling a project.
Bury the drill bit costs, bury the saw blade costs, sell the final product. Yea, the final product is expensive, but, at least the customer gets to pay for what they want, not what the photographer wants to charge for.
Am I misunderstanding photographers unique interest in developing pricing!??