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| p.2 #2 · Bloomberg: Can Leica survive the iPhone era |
I think a better title might have been: "How has the digital age changed Leica, and what's next?"
But that wouldn't be as sesantional as it doesn't lead off with a presumptious, loaded question.
I hope this era doesn't get assigned the moniker of "The I-(product) era", in the ledger of history. I feel that there are many things in the world that are more imporant from a societal standpoint, than couching it in terms of consumer's obsessions with miniaturized multi-function digital devices that most people ditch ever two to four years, for something newer.
But farther afield, say in fifty years or so, will consumers even still use objective lenses to capture imagery? That's where it is interesing to speculate, for me personally.
Happy (impending) New Year, all!