Upload & Sell: On
Andrew Welsh wrote:
10-20% referrals. Low number is mostly due to my climbing the price ladder pretty steep in the last 3 years. I get far more tire-kickers from friends of ex-clients from 2-3-4 years ago and they find I am way out of their price range. I expect this to bounce back up over the next couple of years. Huge difference between $1200 clients and $2200 clients; not so huge from $2200 to $3200.
Someone like Tony has been established at his price point for 2-3 years already.
Note: I aim to shoot only 5-8 weddings a year, so weigh that in your analysis.
I disagree... IMO, price changes have no effect, assuming the quality of work matches the new price. In 3 years we've gone from an average sale of $3000 to $5500. We've raised our price every single year.
I didn't articulate it well, but the difference between 3k to 5.5k is smaller than the difference between 1.5k and 2.5k, as far as clientele are concerned. Like a decaying exponential curve graphing the number of bookings on the Y axis, and cost on the X axis. The drop off is steep when you jump from inexpensive to mid-range.
Most of my referrals from older clients truly can't afford me. I will get referrals from my newer clients/weddings in the upcoming years, which is why I expect that percentage to pick up again.