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Also I should note I work mainly with people and I usually have the flexibility of putting them where I want to where the light and background is best, or I can move around them to find the better light without scaring them away haha. I guess to some of you who work with wildlife, better DR in a sensor would mean a lot more flexibility like you are saying chez... I would love to shoot wildlife one day, by the time I have enough money to spend on a 500L or 600L I am sure we will have the...Show more →
In controlled lighting situations DR isn't typically an issue. Depending on what/how people shoot sometimes it's just not possible to get the shot exactly right in camera no matter how "correctly" you expose. It's for those times that having a pliable RAW file with plenty of room to bend and stretch shadows and highlights is a big plus.
Canon's sensors aren't actually that far behind in DR if you don't count the shadow pattern noise, but because the pattern noise means that you have less room to lift shadows before it starts getting ugly it reduces the effective DR of the camera. Fix that one issue and there are a lot fewer complaints. The 5DIII is about half way there, as it's improved over previous cameras but still has some lingering issues in the shadows.