Ian Ivey
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Upload & Sell: On
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 p.2 #8 · Critique of rebranded/refreshed website | |
A few notes:
1) the "Weddings" services page starts off with the same image that's on the home page. Consider making that image visible only on the home page, and starting the "Weddings" page with a fresh one. Come to think of it, I'm not sure it's a very strong image, in any case -- it's really a photo of part of a fountain, with a couple visible in the background. It's suggestive, and I assume you chose it because you sort of thought anyone could see herself in that image, but it doesn't do much to catch attention. So perhaps the better option would be to push it back in the order and replace the home page image with a stronger choice.
2) Delete the phrase "We strongly believe that" from your first line on the Weddings page. You wouldn't be saying something on your Weddings page that you didn't strongly believe.
3) Keep working on that info paragraph. It's a lot like content you see on a thousand other photographers' sites. Start looking for what sets you apart from the majority of other wedding photographers. Caring about photography a lot, wanting to meet with your prospective clients, "timeless, elegant, and journalistic" images -- many, many photographers claim these things. Your non-trendy style is useful info, but it just means you're in a broad sub-category, not that you're unique or unusual. Get my meaning, here? Something about how you shoot, or what you shoot, or who you are, or how you behave, is probably a stronger differentiator.
4) I'm not sure you were looking for logo critique, but I agree with tdurnan about the logo -- the aperture is done to death. I see you were going for a "C" shape. What's it look like if you darken the third blade? I'm not getting "C" from that shape with just the first two blades blackened. In any case, using an aperture graphic is problematic for a few reasons: 1) it's common among photographers, and it therefore lacks distinctiveness; 2) it suggests a technical orientation which is probably not great for the target market of a wedding photographer; and 3) it's redundant: the words "Captured Photography" more strongly suggest photography services than does the aperture graphic, which adds no useful additional meaning.
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