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Archive 2012 · Rebranding... when is it a good idea?

  
 
Marcus Watts
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p.2 #1 · Rebranding... when is it a good idea?


Im not suggesting low entry and upsell but having your offerings up front some will take those higher priced package but only if you have it to start with.

Others can step up after if the opportunity is provided.

I do get the desire to do it all in one and why that can be clean but stepping up from $5500 i would still suggest adding some higher packages. Some will book those but allow those who don't the opportunity to do so later.

That allows progression without a radical move from a position that is currently working for the op.



Oct 18, 2012 at 11:42 AM
skiboarder72
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p.2 #2 · Rebranding... when is it a good idea?


Marcus Watts wrote:
I do get the desire to do it all in one and why that can be clean but stepping up from $5500 i would still suggest adding some higher packages. Some will book those but allow those who don't the opportunity to do so later.

That allows progression without a radical move from a position that is currently working for the op.


Very true, I do think I could support a higher package at times. If nothing else but to make my middle packages seem like a better deal.

Thanks for everyone's help so far. Your comments and counterpoints have been really useful! I'm leaning towards just sticking with what I have but I'm still not fully decided, so if anyone else has more tips/advice/suggestions I would love to hear more!



Oct 18, 2012 at 12:11 PM
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