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For the "wow" factor, look at some of Dean Collins work from 10 to 20+ years ago (film era).
See if you can obtain the DVD "The Best of Dean Collins on Lighting" by Dean Collins and copies of his Finelight series. www.software-cinema.com may be able to help.
While Dean Collins pictures may be dated, Collins' work still to this day shows how to use lighting to obtain the "wow" factor you seek! Of course, you also have to direct the subject's expression for the right effect.