M Lucca wrote:
I think it's simple year end accounting to meet revenue targets. Many items are on fire sale during this season. From cars to fridges to cell phone plans.
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colinm wrote:
The only L I can recall recently being around $550 is the 70-200/4, and it's been more than a few years since that was the case. Circa '05/'06. (Though CPW has it at $550 with a rebate in late 2008.)
I bought a bunch of equipment in July of 2008 when the rebates were going on, that is what I am basing this on. I seem to remember the 17-40 and 70-200 f4 were about the same price at that time, that's when I bought both.
At any rate, electronics prices should go DOWN over time, not up. The only time a price of something like a lens, which does not change from year to year is when it is completely redesigned. Something like the 70-200 2.8 non-IS price should be going DOWN, it's an old lens at this point, it's R&D cost has been recouped and it's what is known in the business as a "cash cow", pure profit, less actual manufacture and distribution costs. Differences in the price of the dollar should really not make the price of these goods fluctuate so much. Look at the cost of TV's, blue rays and other electronics...
troy12n wrote:
At any rate, electronics prices should go DOWN over time, not up. The only time a price of something like a lens, which does not change from year to year is when it is completely redesigned. Something like the 70-200 2.8 non-IS price should be going DOWN, it's an old lens at this point, it's R&D cost has been recouped and it's what is known in the business as a "cash cow", pure profit, less actual manufacture and distribution costs. Differences in the price of the dollar should really not make the price of these goods fluctuate so much. Look at the cost of TV's, blue rays and other electronics......Show more →
Sure... per pound! Now how much of the weight of your lens is glass and how much is chips?
theMAGE wrote:
Sure... per pound! Now how much of the weight of your lens is glass and how much is chips?
I understand it may not be completely apples to apples, but it's glass, how much MORE does it cost to create lens glass now vs 3-5 years ago? Processes should become MORE efficient over time, not less.
troy12n wrote:
I understand it may not be completely apples to apples, but it's glass, how much MORE does it cost to create lens glass now vs 3-5 years ago? Processes should become MORE efficient over time, not less.
No matter what happens to the cost of production in the end the law of supply and demand rules. If the supply is low and the demand high, it does not matter if it only costs $1 to produce, the price will be high.
Well not only is there new technology in the newer lenses, there's also additional coatings on the glass that probably raises the costs a little. I have no problem paying for quality and 95% of the time Canon delivers on quality. And these new lenses are the cream of the crop.
