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Archive 2011 · D2HS raw or D300 jpeg??

  
 
Rodolfo Paiz
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p.2 #1 · p.2 #1 · D2HS raw or D300 jpeg??


Tommy_D wrote:
If your Jpeg images are selling and none of your customers are complaining about your image quality, then why make the change to RAW format?


To prevent massive desertion when another skilled shooter begins to compete with you, but enters the market offering very-high-quality images from the start? To keep your customers as happy as possible, so they buy other products/services from you? To increase referrals? To gain credibility? To make larger prints? To earn a reputation as a very-high-quality supplier? Just because? Lots of reasons why one can choose to increase quality even when the market is not demanding it.

Tommy_D wrote:
It only adds to the amount of time it takes for you to get the image processed. If it will not increase the sales of your images, or the price of your images, then just stick with what works and keep on shooting.


OK, first: it does not add to the amount of time it takes for you to get the image processed. We've been through this. If shooting RAW is taking up a bunch more of your time, then you're not using the right tools or you're not using them well.

And second... price and volume are not the only two variables in a successful business. Customer loyalty, perceived value, frequency of repeat purchases, cross-correlation with purchase of other products and services, and oh-so-many other variables also enter the equation. People who think only about what directly impacts current volume and current price may be able to make a living, but should not expect to become wealthy.



Dec 11, 2011 at 08:20 PM
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