I have been approached by a company responsible for the interior redesign of a local bank. Somebody found a photo of mine online that features a local natural setting and the bank would like to use that photo for a single piece of artwork inside the bank.
What are some fair numbers for an 8x10 upwards to 16x20? What should I be seeking in terms of usage rights. I don't consider the photo anything spectacular, but it is distinguishable for the area.
Sorry for bothering..... but most of the pricing structures I found were for advertising pieces, etc.
"usage rights" - what are they going to do with it other than hang it in the bank?
If they are just going to hang a print, just sell them a print and nothing else. No files etc. means they won't be able to use it for anything else.
They probably expect a big discount in exchange for having your name on it. I wouldn't buy that, because while many may see the photo, few will see your name.
Just sell them a nice framed print. I get $100 for a matted framed 7.5 X 10 and $250 for a matted framed 12 X 18.
Most photographers end up severely underpricing their own work. The first thing to factor in is how much does it cost you to create the print and have it framed? Beyond that... how much profit do you want to make to make it worth your time? Add the two numbers, and there is your price. Since many photographers will undervalue their own work --- double the price you have in your mind --- and that's likely closer to the actual price.
I received a little more information. They are interested in receiving a digital copy of the photo with the intent to prodice a 20x20 print. I will not be responsible for printing/mounting/etc.
Tom Wright wrote:
I received a little more information. They are interested in receiving a digital copy of the photo with the intent to prodice a 20x20 print. I will not be responsible for printing/mounting/etc.
Thanks,
Tom
I would much rather produce the print, and give them a final product. Without control over the printing process, you will likely cringe when you see the final results.
I agree.
Sell and fulfill the print. You can decide if you want to offer it matted and framed, but make sure you build in the cost of the framing and of the additional time.
Not sure what advantage there is to you of giving them the digital file. And then you have to wonder about output quality and its potential use beyond that which you have authorized.
I dont have huge experience selling, but my current pricing goes like this:
Matted, framed 11x14 image (final size approx 16x20) $225
Matted, framed 12x18 image (final size approx 18x24) $275
Matted, framed 20x20 image (final size approx 26x26) prob would do $400. I can print the two smaller ones.
I wouldnt bother with an 8x10. And I'd try to get a sense of the space where it hangs. Likely they might underestimate what size would work best and I'd offer pricing a something at least 50% or larger than what they think they need, then something closer to their estimated size. Maybe three offerings.
So if they think they need 12x18, I'd price out 12x18, 24x36 (if you can make the image hold up), 18x24.
Also tell them about purchasing a signed print from you and decide if you will offer it as a limited edition.
I'd subtract approx $100-120 for image without mat/frame for the size/prices above.
Hope this helps.
Scott
