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Archive 2011 · Trademark questions?

  
 
cruscher
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p.1 #1 · Trademark questions?


I have been asked to cease and desist using my domain name absoluteinspiration.com by the owner of absoluteinspirations.com. They registered Absolute Inspirations with the feds in 2009 with several uses, one of them is selling inspirational photo blocks and inspirational art.

I registered my domain name in early 2006 or late 2005 and used it for about a year promoting a business idea making custom jewelry and other items using a 25 watt laser. I never registered it with the feds for two reasons. First we were running a very lean business model so money was tight, and second I felt it was too generic. In late 2006 I was offered a job I could not refuse and so that business idea was shelved for future use.

About 2-3 months ago I choose to get a Smugmug account and host my photos, more as a hobby that might make a little money. I also use the site as my portfolio page and reference it on my resume and in cover letters, as I am looking another job due to the downturn in construction.

One major reason why I can't do photography full time or start that business up again is, we found out in 2008 my wife had stage 3 colon cancer. So I must maintain insurance for her care, hence the job hunt.

I have done the basic internet research spending about 10 hours reading up on it.

What are your suggestions about answering there letter?


Our booth at INATs West in 2006.



Sep 30, 2011 at 11:16 PM
sspellman
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p.1 #2 · Trademark questions?


cruscher-

You have a basic business decision to make here-do I spend money to address this potential risk or not? Only a real lawyer can give you real advice here. You have to decide if its worth investing in the lawyer to determine if this is a real risk to your business, or if you can safely ignore this letter.

Good Luck-
Scott



Oct 01, 2011 at 01:51 AM
RDKirk
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p.1 #3 · Trademark questions?


You need to see a lawyer about this one. There are a number of intricacies to examine--for instance, does trademark law even cover domain names, and if it does, then to what degree?


Oct 01, 2011 at 08:41 AM
kdphotography
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p.1 #4 · Trademark questions?


See an attorney. Good facts that a reasonable trademark search by the opposing party should have disclosed your domain and earlier usage.

ken



Oct 01, 2011 at 10:06 AM
RustyBug
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p.1 #5 · Trademark questions?


+1 @ Lawyer.

My problem with this one is that "absolute inspirations" tells me ABSOLUTELY nothing more identifying than "absolute inspiration". Neither has established any recognition. One would have to read the trademark criteria that is registered. The fact that these are two entirely different industries, and you are certainly not "playing off of their popularity".

iirc, a name alone is not able to be trademarked, but the identifiable / distinguishing aspects associated to that name are. Opening a plumbing store that is named McDonald's because that is your name does not necessarily infringe on McDonalds just because they have trademarked the golden arches. Opening a restaurant and naming it McDonalds, hoping to play off the name recognition likely is. McDonald's Bakery, McDonald's Plumbing, McDonald's Photography each may/may not have infringing attributes.

Absolute inspiration(s) are such generic terms that I find it difficult to imagine what the trademark construed as being significant enough to warrant one being granted ... you can read it to find out.


From the http://www.uspto.gov/faq/trademarks.jsp
"A trademark is a word, phrase, symbol or design, or a combination thereof, that identifies and distinguishes the source of the goods of one party from those of others."


That would be my first starting point. That'll at least prepare you for a discussion with an attorney during you initial consult ... rather than wasting the consult and then paying him to look it up. Also, it may arm you sufficiently for your rebuttal letter to them.

Again, out of my league from a legal standpoint, but my 'gut' thinks they are barking up the wrong tree. You'll need to learn the legalities or hire someone who already knows them.


http://tess2.uspto.gov/bin/showfield?f=doc&state=4004:imkqal.9.309

Word Mark ABSOLUTE INSPIRATIONS
Goods and Services IC 035. US 100 101 102. G & S: Wholesale and retail store services and on-line retail and wholesale store services featuring hand crafted and customizable inspirational photo blocks with quotes and other unique inspirational gifts for the senses, namely, Solar Chimes, Music Boxes, Soy Candles, Pure Himalayan Salt Lamps, Pure Bath salts, Lavender gifts, Chocolate gifts, Inspirational art, humorous gifts, get well gifts, inspirational clothing, sympathy gifts, Christian gifts, spiritual gifts, and inspirational books. FIRST USE: 20090200. FIRST USE IN COMMERCE: 20090200
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Serial Number 77952645
Filing Date March 7, 2010
Current Filing Basis 1A
Original Filing Basis 1A
Published for Opposition September 28, 2010
Registration Number 3889093
Registration Date December 14, 2010
Owner (REGISTRANT) Absolute Inspirations, LLC LIMITED LIABILITY COMPANY DELAWARE 1013 East Willow Run Drive Wilmington DELAWARE 19805
Attorney of Record Josh Gerben, Esq.
Type of Mark SERVICE MARK
Register PRINCIPAL
Live/Dead Indicator LIVE


I see nothing in their trademark regarding jewelry. You could also apply for your trademark, citing first use and first commerce use prior to theirs, and specifically point out jewelry and be sure to avoid similar significant terms included in theirs ... the main point is "identifies" (which neither does) and "distinguishes" (which jewelry would be 'distinguished' from theirs) from other parties.

Again, this is NOT legal, but consider it a primer as you move forward.

Me, I'd consider submitting my application for trademark that you are making custom jewelry utilizing laser technology (distinguishable for your trademark application from theirs) and let the USPTO make the call, with the help of an attorney to solidify your position.

GL HTH

Edited on Oct 01, 2011 at 03:24 PM · View previous versions



Oct 01, 2011 at 10:20 AM
RDKirk
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p.1 #6 · Trademark questions?


iirc, a name alone is not able to be trademarked, but the identifiable / distinguishing aspects associated to that name are. Opening a plumbing store that is named McDonald's because that is your name does not necessarily infringe on McDonalds just because they have trademarked the golden arches. Opening a restaurant and naming it McDonalds, hoping to play off the name recognition likely is. McDonald's Bakery, McDonald's Plumbing, McDonald's Photography each may/may not have infringing attributes.

Going along with this is the case of Kellogg vs Exxon. Both used a cartoon tiger trademark, and they coexisted for thirty years as trademarks from two very different industries...until Exxon started selling food products in their service stations:

Kellogg claimed the new tiger promotions infringe on the Tony trademark because Exxon was now using its unnamed tiger to sell food, not gasoline. Kellogg said consumers are confused by the similarity between the cartoon tigers and may conclude that Kellogg is somehow behind soda, coffee and other items for sale at Exxon's TigerMart stores.http://www.eura.com/steffen/jura/aktuelles/texte/tony_kellogs_vs_exxon_tiger.htm








Oct 01, 2011 at 01:25 PM
CTYankee
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p.1 #7 · Trademark questions?


In this case it would be about 'dilution' and not infringement. Does your business attempt to ride the coattails of the other. If you did in fact name a business McDonald'd and offer plumbing services they could sue for brand dilution. McDonalds (burgers) would very likely win.

e.g.: IHOP (pancakes) vs IHOP (religious non-profit).

To keep your name will cost you some lawyer money...how much is the name worth to you?



Oct 02, 2011 at 02:18 AM
RDKirk
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p.1 #8 · Trademark questions?


For everyone else in the US: Registering a trademark with the feds is expensive up front and continues to be expensive for a small business. It could help, however, to register your trademark in your state, which is usually cheap and easy. It will protect you in your own state (which in our business is usually good enough), and provides a line of defense if someone later tries to register the same trademark federally


Oct 02, 2011 at 09:49 AM
RustyBug
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p.1 #9 · Trademark questions?


Interesting ... I never throught about a State registered trademark as a plausible option.


Oct 02, 2011 at 10:51 AM
SoloHiker
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p.1 #10 · Trademark questions?


If you think it's worth keeping and fighting for, get an attorney. Don't bother with opinions on internet posting boards. If it isn't worth it, give it up. If they have a registered trademark and you didn't oppose it's filing, you don't have much recourse.


Oct 03, 2011 at 10:45 AM
RustyBug
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p.1 #11 · Trademark questions?


SoloHiker wrote:
If they have a registered trademark and you didn't oppose it's filing, you don't have much recourse.


Again, +1 @ attorney ... Yes, it would have been opportune had you opposed the filing citing prior use, but that still would have likely not stopped them from obtaining their trademark, as they would have likely pointed out their entity as being 'distinguishably' different from your business/product. The fact that they have a trademark to their business doesn't necessarily preclude the OP from obtaining a separate trademark (even if same name) for a distinguishably different entity/process/industry/etc. ... nor does it guarantee the granting of one either.

I don't subscribe to the "Boo-Hoo, they've got a trademark for a junk store, now I can't have one for my laser crafted jewelry business because the names are (almost) the same." Flip the tables and look at it if the scenario was reversed ... would the OP be iron-clad at preventing the "junk store" from obtaining a trademark for their "distinguishable" (i.e. NOT laser jewelry) operations, or be able to force them to change their name.

I think the OP would have a tough time making the "junk store" change it's name, if the OP had a trademark that used 'laser crafted jewelry" as the distinguishing factor identified in the OP's trademark. If the distinguishability doesn't provide for duplicity in one direction, it stands that it doesn't incur duplicity in the other direction either.

It's a matter of first come, first serve to a degree, but that is largely relative to duplicity. Here, I don't see the duplicity, and see a distinctly distinguishable association (laser crafted jewelry) ... that would have to be appropriately conveyed in the application to make it 'distinguishable'.

Whether or not it's worth trademarking is a matter of choice/business decision, but to suggest a lack or recourse and roll-over as a necessity, rather than garner an understanding of the law and your rights within it ... +1 @ attorney/advocate org.

BTW ... search TESS for VANGUARD and you'll quickly find four different trademarks for ...

Antifreeze
Kinves
Drill Bits
Wheeled Chairs

... each one using the EXACT SAME NAME ... "VANGUARD"

I'm absolutely positive there are many more instances of name duplicity ... i.e. when the NAME isn't the IDENTIFIABLE part, it is the DISTINGUISHABLE part that matters most.

SoloHiker wrote:
Don't bother with opinions on internet posting boards.


Bother with facts and the law ... if you need help with facts and the law, then get good help with facts and the law. From an uninformed position, you have little choice but to acquiesce to their request, but imo ... you have little reason to acquiesce, unless you simply choose to do so.

Good Luck



Oct 03, 2011 at 11:10 AM
mdude85
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p.1 #12 · Trademark questions?


Um, I'm not sure about McDonalds and plumbing companies and all sorts of other ancillary stuff in this thread, but the trademark holder has quite a few legal hurdles to overcome to require you to cease and desist use of a domain name. It looks like an attempt to bully you into giving up the domain name. If the name is important to you, then you should fight to keep it. If the cease and desist letter came from a law firm then you should probably hire an attorney to respond to it. I'm sure you can scour your contacts to find an attorney friend who can draft one up for you for a couple hundred dollars.

For what it's worth, Absolute Inspirations the trademark holder seems like a pretty small company .... if your position has merit and you are willing to fight fire with fire then you stand a good chance of coming out on top without much investment.



Oct 11, 2011 at 05:01 PM
M635_Guy
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p.1 #13 · Trademark questions?


This sounds like a losing proposition for both sides.

Unless you're going to make a go with your name on a primary business, I'd inquire about selling the domain to them. Fighting is likely to make the lawyers rich, and it sounds like you have other, more important priorities.

Best of luck with all of it, especially your wife.



Oct 23, 2011 at 08:43 PM
cgardner
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p.1 #14 · Trademark questions?


You may find the information on these sites helpful:
http://www.icann.org/en/udrp/udrp-policy-24oct99.htm
http://greenandgreen.com/lib/wwwvstm.html



Oct 27, 2011 at 07:56 AM
teebat
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p.1 #15 · Trademark questions?


Do yourself a favor and get a different name for your business. This is not about if you can use the name or not, they had it first, so do the honorable thing and get a different name. I used Legalzoom to get a trademark and it was not very expensive. There are several companies that are using a form of my trademark but I don't sweat it because they are in different states and in totally unrelated fields.

However, I have also shut down 2 photographers and several graphic designers because they did use our trademarked name and are in the same basic fields of business.The person with the trademark does not have to deal with you directly they can go to the business that hosts your domain and once they are informed of the trademark infringement they will remove your hosted site. Most companies that host domains and facebook too have rules about trademark and copyright infringement and they do not want to be involved in a legal dispute. It's easier for them to just remove you.



Oct 28, 2011 at 08:44 AM
hk_mtbr
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p.1 #16 · Trademark questions?


Sell them your domain for a bunch of bux! Maybe that can go toward your med issues.

Good luck!



Oct 29, 2011 at 07:54 AM





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