Sony Corp. (6758) and Nikon Corp. (7731) narrowed the gap to Canon Inc. (7751), the world’s largest camera maker, last year after introducing a new lineup of models.
Sony, the world’s second-biggest camera maker, controlled 17.9 percent of the market, improving from 16.9 percent a year earlier, researcher IDC said in an e-mailed statement to Bloomberg News yesterday. Nikon had 12.6 percent compared with Canon’s 19 percent, which remained unchanged from a year ago.
Worldwide camera sales jumped 10 percent to 141 million units last year, helped by the introduction of new models and economic growth in markets such as China. To win new customers, Sony and Samsung Electronics Co. are among companies unveiling devices that eliminated the need for a mirror in professional- grade cameras, where Canon has the lead.
“Sony’s and Samsung’s launching new mirror-less digital cameras helped them obtain more market share,” said Masahiko Ishino, an analyst at Mitsubishi UFJ Morgan Stanley Securities Co.
Samsung had 11.1 percent of the market last year, improving from 10.9 percent. Kodak Co., Fujifilm Holdings Corp. and Casio Computer Co. were among manufacturers who lost market share last year, according to the data.
In the market for cameras with interchangeable lens, or single lens reflex cameras, Canon controlled 44.5 percent of the market, followed by Nikon with 29.8 percent and Sony with 11.9 percent, according to the data.
Following is the table for worldwide digital still camera shipments by vendors from IDC Japan in an e-mail release yesterday.
Worldwide Digital Camera Market Shares by Vendor
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Vendor 2010 2009
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Canon 19 19
Sony 17.9 16.9
Nikon 12.6 11.1
Samsung 11.1 10.9
Kodak 7.4 8.8
Panasonic 7.6 7.6
Olympus 6.1 6.2
Fuji 4.9 5.4
Casio 4 4.7
PENTAX 1.5 1.7
Vivitar 1.2 0.7
Other 6.7 7
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Yes-Nikon 29.8% and Canon 44.5% of DSLR sales 2010. It is in the press release.
In the market for cameras with interchangeable lens, or single lens reflex cameras, Canon controlled 44.5 percent of the market, followed by Nikon with 29.8 percent and Sony with 11.9 percent, according to the data
With Canon holding their market share and the other three in the top 4 increasing theirs it looks like the big got bigger and the small got smaller. A bad year for diversity?
Poor Pentax. A formerly great brand and great camera maker now trailing behind badly. Even Kodak is ahead of them. Shows you how strong the Kodak name still is.
- Steve
P&S junk will thankfully be surpassed by the iPhone/Android if not already. People who buy these cameras (sans the rare S95 customer) don't care about IQ - it's all about whipping out their device to snap a pic .. blurry, WB off, and all. Other evidence to support my claim is the demise of the Flip. Nothing beats the convenience of 1 device, and the Flip was as dummy proof as possible.
Sanlameer wrote:
Yes-Nikon 29.8% and Canon 44.5% of DSLR sales 2010. It is in the press release.
In the market for cameras with interchangeable lens, or single lens reflex cameras, Canon controlled 44.5 percent of the market, followed by Nikon with 29.8 percent and Sony with 11.9 percent, according to the data
That's a pretty significant drop for Nikon, who had actually moved slightly ahead of Canon a couple of years ago.
fotosculptor wrote:
P&S junk will thankfully be surpassed by the iPhone/Android if not already. People who buy these cameras (sans the rare S95 customer) don't care about IQ - it's all about whipping out their device to snap a pic .. blurry, WB off, and all. Other evidence to support my claim is the demise of the Flip. Nothing beats the convenience of 1 device, and the Flip was as dummy proof as possible.
And Sony saw the writing on the wall for the P&S, hence the new ILC line aimed at SLR owners and P&S upgraders. I'm sure they understood beating Canon & Nikon in the DSLR market was nearly impossible, so time to innovate. I'm not too impressed with the new Sony, Panasonic and Oly ILC but I'm sure they will get better. The main problems are using a LCD at arm's length and being almost as large and heavy as a small DSLR. I liked the Oly with the eye-level finder installed.
KCook0 wrote:
Anybody else dumbfounded that Samsung is wwwaaayyy ahead of Panasonic?
Kelly Cook
Not really. Samsung has been a real powerhouse of high tech design these past 10 years. Our Korean friends have really been whipping Sony in the LCD and HDTV market for years now. And are a major supplier of components to Apple. They're young in the camera world but have partnered well and produced innovative P&S designs. I expect to see more great things from them.
LightShow wrote:
It looks to me that Canon is loosing market share in the non-SLR market, this may prompt them to do something, innovation could be the answer here.
Yep, smart phones are rapidly eating up P&S market share. Hmm, a Canon smartphone with an L lens, wink activated focus, integral ST-E2 flash trigger, and a bejeweled FB upload button might slightly dent the flood of iPhones...
Myari wrote:
No they weren't. This confusion is usually based on BCN ranking that is for Japan only. This is world wide market share figures.
Not quite. World wide DSLR sales figures from this site:
2006 - Canon (47%), Nikon (33%), Sony (6%)
2007 - Canon (42%), Nikon (40%), Sony (??)
2008 - Canon (38%), Nikon (37%), Sony (13%)
The 2009 figures are not available anywhere. The reporter in that German article kind of mocked Canon for their declining worldwide DSLR market shares... that is before Canon made a huge turnaround in 2010 at the expense of Nikon.
I finally understand why Canon upper management seems far more wary of Sony than Nikon.
