p.1 #9 · Product Photography: lighting setup for small objects (pens), tips and tricks
In the L.A. market where I work the art director for the pen company would shoot this without even hiring a photographer.
A simple Red Wing Cocoon sold by Calumet for $79 would provide a soft even light tent around the product. The background, highlights on the product and the reflections would be added by a production assistant in photoshop.
In Atlanta market, small companies (like the one I did pens for) which does not have art directors and production assistants hire photographers for such work.
Or, they still can do it by its own (my guess): http://www.handmadepenstore.com/page3.php