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Official: Fujifilm X100VI camera

Message #16522012 by mdude85 · 1 earlier version stored · newest first

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Current versionSaved Apr 12, 2024 at 07:57 AMTitle changed
Official: Fujifilm X100VI camera
BPsmith511 wrote:
mdude85 wrote@ Fred

I don't think it's a large enough company to be able to scale up capacity that much, but I would be frustrated as well (I already have a 100V, so no need for this new model).
.
I think this is an issue more than people give it credit for. To switch production facilities and double capacity for a line is some serious outlay and Fujifilm might not have the available free cash flow to go any further without jeopardizing the business - if they have 4mil on hand (made up number) it isn't a bright idea to spend 3.9m on ramping up a single product line.

They may have only been able to afford to 2x production even while knowing they could have sold 4x if needed.


Yes, that is just speculation as I don't work in this field. Investing in a highly complex item like this is not easy.

I can only speak from the consumer side of things. I'm not so much annoyed by the long waiting list as I am about the marketing of the "limited edition" X100VI, which just seems a bit tacky. But then again it serves as a reminder that Fuji is just a corporation looking to maximize profit and shareholder value.

I think people might be a little more patient with Leica because it's a much smaller company, many of their items are made by hand, it's more of a luxury good, and the consumer base is far more niche. The X100VI was splashed all over the front page of Moment, BH, Adorama, etc, as if it were just another run-of-the-mill drone or updated Sony body, giving the impression that it wouldn't take months to ship.
Original postPosted Apr 12, 2024 at 07:52 AM
Re: Pre-order the Fujifilm X100VI camera now available!
BPsmith511 wrote:
mdude85 wrote@ Fred

I don't think it's a large enough company to be able to scale up capacity that much, but I would be frustrated as well (I already have a 100V, so no need for this new model).
.
I think this is an issue more than people give it credit for. To switch production facilities and double capacity for a line is some serious outlay and Fujifilm might not have the available free cash flow to go any further without jeopardizing the business - if they have 4mil on hand (made up number) it isn't a bright idea to spend 3.9m on ramping up a single product line.

They may have only been able to afford to 2x production even while knowing they could have sold 4x if needed.


Yes, that is just speculation as I don't work in this field. Investing in a highly complex item like this is not easy.

I can only speak from the consumer side of things. I'm not so much annoyed by the long waiting list as I am about the marketing of the "limited edition" X100VI, which just seems a bit tacky. But then again it serves as a reminder that Fuji is just a corporation looking to maximize profit and shareholder value.

I think some people might be a little more patient with Leica because it's a much smaller company, many of their items are made by hand, and it's more of a luxury good. The X100VI was splashed all over the front page of Moment, BH, Adorama, etc, as if it were just another run-of-the-mill drone or updated Sony body, giving the impression that it wouldn't take months to ship.

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