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bernardl
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Re: Finally, Z6 III rumors


ArizonaImage wrote:


1bwana1 wrote:
unchecked wrote:


1bwana1 wrote:
JadedWriter wrote:
I knew I didn't like Sony's product support when I had the A7RIV. I never liked Sony's camera logistics enough to invest in a 4-6 thousand dollar camera. It's different strokes for different folks. Sony is going to Sony, one either likes it or they don't. I used the stuff for years and realized I didn't like Sony's ethos so bailed. Support the company that does what you like. Not try to force a product to make what you want. Vote with your wallet. Some people feel stuck in Sony and just are in an endless Sony cycle of love hate and taking it out on other brands. It is what it is.


But as you know, you are still voting with your wallet in favor of Sony when you buy a Nikon. There seems to be no getting around that in the current World of iCL cameras.

I always got good service and support from Nikon, and see no difference with Sony so far. Both very good companies, with nice products these days.

In the scope of hobby costs, as cheap as camera equipment is, I don't think many feel stuck in one system or another.


The thing is cameras aren’t exactly cheap, and especially when people are going into full frame first and skipping the traditional crop bodies altogether. We know that from the CIPA trends. And ergonomics and muscle memory also come into play. If anything, switching has never been that significant and even more so today. This is one reason how Sony got a foothold in this video age and also how Panasonic people kept Panasonic in the game.

And the vote goes to Sony logic is flawed too. The vote goes to Nikon because Nikon gets to count a sale while Sony does not. It is different from buying a Sony where nothing goes to Nikon.


Cameras are not expensive either. In fact the net cost of a camera or a lens over its useful life span is one of the least expensive component costs of a photography business or hobby.

Take even a $6,000 dollar camera. Say you keep it 5 years and sell it for only $2,000. Your net cost is only $4,000. That comes out to about $2.20 per day. Less the the photographer is spending on coffee. Very cheap in the scope of things. Even a relatively modest international photography trip will cost more than the camera. Multiple trips over 5 years makes the camera cost all but irrelevant.

When voting with a wallet the issue is money. Sony makes significant revenue whenever you buy a Nikon camera. Sony is very happy about that. Sony gets to record a sale for every component or piece of Sony IP in a Nikon camera. Sony tracks these sales closely and publishes its market share in imaging proudly and continuously grows it.

Contrast that with Nikon whoever publicly states it is working hard to reduce its dependence on camera revenue.

People switching to Sony from other brands is exactly how Sony grew and became number 1 in FF mirorles ICL cameras. Just look at the data. Sony market share rising tracks very well against Nikon market share falling.


Correct me if I’m wrong (cause I most likely am) but isn’t Sony electronics and Sony manufacturing two different entities? Nikon designs some sensors and has Sony manufacture them. It saves costs for Nikon. I know the 24.5mp IMX sensor in the Z6 II is a Sony sensor but I believe the 45.7 in the Z7, Z8, Z9 are Nikon design?


I believe that the majority of the IP used in the sensors used in the Z8/Z9 are Sony's, but it seems very likely that Nikon owns some of the IP also. From a manufacturing stand point, it appears that Sony Semi-conductor is a customer of stepper division of Nikon. So both companies are close partners.

Modern sensors are complex devices relying on various IPs elements in terms of design and manufacturing.

It seems that that sensor is close to that of the a1 but nobody knows how close. It doesn't seem to be available for off the shelf purchase.

And yes, Sony semi-conductor is indeed a separate company from Sony imaging. Both companies are of course working closely together and Sony imaging certainly has a major influence on Sony Semi-conductor beyond the ownership aspects.

Cheers,
Bernard



Apr 02, 2024 at 03:17 AM





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