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NikonClio64
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Re: Nikon unveils the highly anticipated Z8 camera!


Digging into recent reports…. It was reported that Nikon’s President had flagged the high Z9 sales volume some months ago; these extrapolate to a total of 300 000 cameras sold
https://nikonrumors.com/2023/03/01/the-latest-nikon-interviews-nothing-interesting-to-report.aspx/

Since the 2nd half of 2018, the company has grown its Mirrorless system from basically zero to its current totals of 40 Z Lenses and 7 Camera models. Nikon's latest progress report states that mirrorless cameras now make up 80+ % of its camera sales
https://www.nikon.com/company/ir/management/midtermbusiness/pdf/2023/0511e.pdf

Beyond numbers sold of a camera model, there are other strong signals in the sales data. More Lenses are sold than Cameras. The 2022 Nikon document reports the Lens:Camera sales ratio range from 1.61 for 2021 to 1.81 for 2022 and dropped slightly to 1.65 for 2023.

https://www.nikon.com/company/ir/ir_library/result/pdf/2022/22_all_e.pdf

The latest 2023 Financials report Nikon aims to have 50+ Z mount lenses on sale by 2025 with a 2 to 1 Tie Ratio. The Imaging Business has become its highest earning sector and this sector receives its highest R&D budget

https://www.nikon.com/company/ir/ir_library/result/pdf/2023/23_3_e.pdf



Jul 03, 2023 at 06:02 AM





  Previous versions of NikonClio64's message #16284092 « Nikon unveils the highly anticipated Z8 camera! »