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  Previous versions of freediverx's message #16262078 « Official: Leica Q3 Unveiled, Now Open for Pre-Orders »

  

freediverx
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Re: Official: Leica Q3 Unveiled, Now Open for Pre-Orders


RustyRus wrote:
Jman13 wrote:
Steve -

I agree with you entirely, but since the discussion was really about the Leica name tax, the fact that there are truly outstanding and relatively affordable third party options is sort of beside the point. In fact, it sort of proves the point...the fact is that you pay a TON of money for the Leica name.

Yes, there's definitely a reason the Leica name garners the price premium, due to their outstanding craftsmanship and quality of optics...but as Voigtlander has proven...you can still build exceptionally well constructed lenses with amazing optical performance for 1/5 to 1/10th the price....so the Leica name is the reason for quite a lot of the cost.

The Q3, made to the same tolerances and quality by another manufacturer would almost certainly not top $4,000.


We get it, you think Leica is taxed for the name...Cool Moving on!



As with Apple products, you can say that a) you pay a significant premium when buying a Leica camera and also b) there are no alternatives on the market that offer the same combination of design, ergonomics, quality, and performance at any price.

It's also important to remember that Leica can't produce and sell cameras at the scale of a company like Sony or Canon without compromising on quality and design so, therefore, to survive and thrive they've embraced a strategy of exclusivity where they cater to a much smaller but discerning market and must charge them appropriately to make up for the lack of volume.



Jun 04, 2023 at 12:19 PM





  Previous versions of freediverx's message #16262078 « Official: Leica Q3 Unveiled, Now Open for Pre-Orders »

 




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