We as photographers can be quite selfish in our needs and wants particularly in a diminishing camera market. The strategies do have to be restrained in the interest of their corporate group. It may mean in about 2 to 5 years, not all camera companies will try and compete with very similar products and concentrate on their strengths.
Fuji having been through the pain of restructuring has focused on APS and now mini-MF, rather than develop a FF in an already crowded market. This is smart and will ensure the continued growth of Fuji.
Nikon accepting hard decisions will be well positioned to continue development of new products but in line with the market decline.
It is worthy to note the earthquakes last year affected both Nikon and Sony in a large way. I know a number of Nikon colleagues who have mentioned that stock and spare parts are now only starting to flow. New products lines would all be delayed, particularly relating to camera bodies. Sony has also been affected and no doubt delayed the introduction of the A9/A7rIII.
At the moment we have great choices of camera and lenses, albeit from a range of manufacturers. The development cycle of updated models will further extend from the normal 2 years to maybe 3 or 4.
For instance with the Sony RX1rII, great camera, why would another manufacturer try and compete in this niche market. The entry cost is high and very much restricts your market share. Personally I love this camera, but there so many choices now.
Feb 25, 2017 at 07:13 PM
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